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Results 1 - 20 of 25  for All Library Resources

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1
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Journal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133

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2
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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3
The role of betrayal in the response to value and performance brand crisis
The role of betrayal in the response to value and performance brand crisis
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The role of betrayal in the response to value and performance brand crisis

Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7

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4
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
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A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers

Journal of research in interactive marketing, 2021-06, Vol.15 (2), p.181-199 [Peer Reviewed Journal]

Zheng Shen. ;Zheng Shen. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-10-2019-0161

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5
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China

Journal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]

2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJ

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6
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Journal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1292-8 ;CODEN: JBUEDJ

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7
Transaction utility effects when quality is uncertain
Transaction utility effects when quality is uncertain
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Transaction utility effects when quality is uncertain

Journal of the Academy of Marketing Science, 1997-12, Vol.25 (1), p.45-55 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Winter 1997 ;Academy of Marketing Science 1997. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE

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8
What kind of video gamer are you?
What kind of video gamer are you?
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What kind of video gamer are you?

The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249

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9
Hypermarket private-label products, brand strategies and spokesperson persuasion
Hypermarket private-label products, brand strategies and spokesperson persuasion
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Hypermarket private-label products, brand strategies and spokesperson persuasion

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085

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10
College students’ responses to prosocial marketing claims on apparel hang tags
College students’ responses to prosocial marketing claims on apparel hang tags
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College students’ responses to prosocial marketing claims on apparel hang tags

Journal of fashion marketing and management, 2014-07, Vol.18 (3), p.269-283 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-12-2012-0075

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11
Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip
Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip
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Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip

International journal of retail & distribution management, 2019-10, Vol.47 (10), p.1057-1073 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2018-0021

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12
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of business ethics, 2014-11, Vol.125 (1), p.75-86 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1910-0 ;CODEN: JBUEDJ

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13
How Hand Proximity Impacts Consumer Responses to a Persuasive Communication
How Hand Proximity Impacts Consumer Responses to a Persuasive Communication
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How Hand Proximity Impacts Consumer Responses to a Persuasive Communication

Psychology & marketing, 2016-02, Vol.33 (2), p.135-149 [Peer Reviewed Journal]

2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20860

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14
Impact of Product Familiarity on Beef Quality Perception
Impact of Product Familiarity on Beef Quality Perception
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Impact of Product Familiarity on Beef Quality Perception

Agribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]

2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEY

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15
The Influence of Mortality Focus on Guilt Advertising Effectiveness
The Influence of Mortality Focus on Guilt Advertising Effectiveness
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The Influence of Mortality Focus on Guilt Advertising Effectiveness

Journal of marketing theory and practice, 2014-01, Vol.22 (1), p.103-114 [Peer Reviewed Journal]

Copyright Taylor & Francis Group, LLC 2014 ;Copyright © 2014 M.E. Sharpe, Inc. ;Copyright M. E. Sharpe Inc. Winter 2014 ;ISSN: 1069-6679 ;EISSN: 1944-7175 ;DOI: 10.2753/MTP1069-6679220107

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16
Green service attributes and amplifiers of the warm emotions evoked by them
Green service attributes and amplifiers of the warm emotions evoked by them
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Green service attributes and amplifiers of the warm emotions evoked by them

Journal of service theory and practice, 2021-06, Vol.31 (4), p.512-533 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-07-2020-0163

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17
The influence of utilitarianism and hedonism on the consumption of lamb meat: a study in the southern Brazil producing region
The influence of utilitarianism and hedonism on the consumption of lamb meat: a study in the southern Brazil producing region
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The influence of utilitarianism and hedonism on the consumption of lamb meat: a study in the southern Brazil producing region

Revista brasileira de marketing, 2020-10, Vol.19 (4), p.787

2020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i4.15671

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18
Social media influencers and transgressive celebrity endorsement in consumption community contexts
Social media influencers and transgressive celebrity endorsement in consumption community contexts
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Social media influencers and transgressive celebrity endorsement in consumption community contexts

European journal of marketing, 2021-07, Vol.55 (7), p.1841-1872 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2019-0567

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19
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market

Asia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911

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20
An exemption for strong brands: the influence of brand community rejection on brand evaluation
An exemption for strong brands: the influence of brand community rejection on brand evaluation
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An exemption for strong brands: the influence of brand community rejection on brand evaluation

European journal of marketing, 2017-01, Vol.51 (5/6), p.1029-1048 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2015-0876

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