Results 21 - 40 of 527 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Show only
Refined by:
resource type:
Book Chapters
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 21 |
Material Type: Book Chapter
|
|
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersRediscovering the Essentiality of Marketing, p.85-85Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_18Full text available |
| 22 |
Material Type: Book Chapter
|
|
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian CustomersRediscovering the Essentiality of Marketing, p.229-241Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_49Full text available |
| 23 |
Material Type: Book Chapter
|
|
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersRediscovering the Essentiality of Marketing, 2016ISBN: 9783319298764 ;ISBN: 3319298763 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;OCLC: 952932163 ;LCCallNum: HF5415.5-5415.53Full text available |
| 24 |
Material Type: Book Chapter
|
|
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian CustomersRediscovering the Essentiality of Marketing, 2016ISBN: 9783319298764 ;ISBN: 3319298763 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;OCLC: 952932163 ;LCCallNum: HF5415.5-5415.53Full text available |
| 25 |
Material Type: Book Chapter
|
|
Food private label brands: the role of consumer trust on loyalty and purchase intentionConsumer behaviour in a changing world, 2016, Vol.118ISBN: 178635277X ;ISBN: 9781786352774 ;EISBN: 9781786352781 ;EISBN: 1786352788 ;OCLC: 972290929 ;LCCallNum: HF5415.32.C66 2016Full text available |
| 26 |
Material Type: Book Chapter
|
|
Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase IntentionProceedings of the Institute of Industrial Engineers Asian Conference 2013, 2013, p.1479-1486Springer Science+Business Media Singapore 2013 ;ISBN: 9789814451970 ;ISBN: 9814451975 ;EISBN: 9789814451987 ;EISBN: 9814451983 ;DOI: 10.1007/978-981-4451-98-7_173 ;OCLC: 858764727 ;LCCallNum: HD28-70Full text available |
| 27 |
Material Type: Book Chapter
|
|
CONSUMERS’ RESPONSES TO CORPORATE SOCIAL RESPONSIBILITY: INCREASED AWARENESS AND PURCHASE INTENTIONProgress in Economics Research, 2011ISBN: 1613243944 ;ISBN: 9781613243947 ;EISBN: 1622570014 ;EISBN: 9781622570010 ;OCLC: 923665914 ;LCCallNum: HC21 -- .P76 2012ebFull text available |
| 28 |
Material Type: Book Chapter
|
|
Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce SettingsAdvances in Computer Science, Intelligent Systems and Environment, 2011, Vol.106ISBN: 3642237525 ;ISBN: 9783642237522 ;EISBN: 3642237533 ;EISBN: 9783642237539 ;OCLC: 785738411 ;LCCallNum: Q342Full text available |
| 29 |
Material Type: Book Chapter
|
|
Affective States, Purchase Intention and Perceived Risk in Online ShoppingImpact of e-Commerce on Consumers and Small Firms, 2006, p.191-205Salvatore Zappalà and Colin Gray 2006 ;ISBN: 9780815389637 ;ISBN: 0815389639 ;EISBN: 1351156004 ;EISBN: 9781351155984 ;EISBN: 1351155997 ;EISBN: 1351155989 ;EISBN: 9781351155991 ;EISBN: 9781351156004 ;EISBN: 1351155970 ;EISBN: 9781351155977 ;DOI: 10.4324/9781351156004-13Full text available |
| 30 |
Material Type: Book Chapter
|
|
Effects of attitude and personal values on the purchase intention of genetically modified food productsBehind Ethical Consumption, 2009ISBN: 9783034300957 ;ISBN: 3034300956 ;EISBN: 3035104999 ;EISBN: 9783035104998 ;OCLC: 1048921029 ;LCCallNum: HF5415.32 .G853 2009Full text available |
| 31 |
Material Type: Book Chapter
|
|
Integrated Marketing Communication in B2B2C AreaBeyond Multi-channel Marketing, 2020, p.79-120Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 9781838676858 ;EISBN: 1838676856 ;DOI: 10.1108/978-1-83867-685-820201009Full text available |
| 32 |
Material Type: Book Chapter
|
|
Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Shuhua Zhou, Jie Xu, Yinjiao Ye, and Peiqin Zhou 425The Interface of Business and Culture, 2010, Vol.7ISBN: 3631563396 ;ISBN: 9783631563397 ;EISBN: 3653014476 ;EISBN: 9783653014471 ;OCLC: 817913571 ;LCCallNum: HD58.7 -- .I58 2010ebFull text available |
| 33 |
Material Type: Book Chapter
|
|
The Impact of Recommendations on the Cross-Channel Shopping BehaviorRediscovering the Essentiality of Marketing, p.295-301Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_60Full text available |
| 34 |
Material Type: Book Chapter
|
|
Latitude of Quantity Acceptance: Conceptualization and Empirical ValidationRediscovering the Essentiality of Marketing, p.579-583Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_116Full text available |
| 35 |
Material Type: Book Chapter
|
|
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media ContextRediscovering the Essentiality of Marketing, p.209-214Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_46Full text available |
| 36 |
Material Type: Book Chapter
|
|
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online RetailersRediscovering the Essentiality of Marketing, p.761-762Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_145Full text available |
| 37 |
Material Type: Book Chapter
|
|
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting ContextRediscovering the Essentiality of Marketing, p.629-633Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121Full text available |
| 38 |
Material Type: Book Chapter
|
|
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaRediscovering the Essentiality of Marketing, p.189-193Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42Full text available |
| 39 |
Material Type: Book Chapter
|
|
Towards an Enhanced Model for Customer Patronage: A Structured AbstractRediscovering the Essentiality of Marketing, p.707-711Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_133Full text available |
| 40 |
Material Type: Book Chapter
|
|
The Role of Anger in the Context of Consumer Reactions to Advertising IncongruityRediscovering the Essentiality of Marketing, p.3-8Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1Full text available |
Results 21 - 40 of 527 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Personalize your results
Refine Search Results
Expand My Results
Show only
Refine My Results
Creation Date
- Before 1999 (9)
- 1999 To 2005 (59)
- 2006 To 2011 (118)
- 2012 To 2018 (276)
- After 2018 (131)
-
More options
New Records
Subject
- Social Sciences (112)
- Business & Economics (99)
- Business (88)
- Sales & Marketing (44)
- Purchase Intention (32)
- Marketing (29)
- Management (28)
- Communication (22)
- Advertising (16)
- Konsumentenverhalten (15)
- Science & Technology (14)
- Economics (14)
- Sales & Marketing Management (12)
- Social Sciences - Other Topics (10)
- Life Sciences & Biomedicine (10)
- Business Strategy (10)
- Hospitality, Leisure, Sport & Tourism (10)
- Consumer Research (10)
- China (9)
- Strategy (9)
-
More options
Databases
Language
- English (525)
- Spanish (2)
- Japanese (1)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||