Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
41 |
Material Type: Article
|
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iranکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.159-188 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.159Full text available |
|
42 |
Material Type: Article
|
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equityکاوشهای مدیریت بازرگانی, 2017-08, Vol.9 (17), p.249-274 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.17.249Full text available |
|
43 |
Material Type: Article
|
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender DifferencesMudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.659-672ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.234046.2651Full text available |
|
44 |
Material Type: Article
|
The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase IntentionMudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.699-720ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61296Full text available |
|
45 |
Material Type: Article
|
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839Full text available |
|
46 |
Material Type: Article
|
The Relationship between Lifestyle and Purchasing of the Newly-Built Flatکاوشهای مدیریت بازرگانی, 2016-03, Vol.8 (15), p.133-163 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878Full text available |
|
47 |
Material Type: Article
|
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase IntentionMudīrīyat-i bāzargānī, 2017-04, Vol.9 (1), p.193-211ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.62323Full text available |
|
48 |
Material Type: Article
|
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarketMudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.569-586ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60628Full text available |
|
49 |
Material Type: Article
|
The Impact of innovation on Electronic purchase intention by Structural Equation ModelingMudīrīyat-i bāzargānī, 2015-12, Vol.7 (4), p.941-966ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2015.57099Full text available |
|
50 |
Material Type: Article
|
The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfactionMudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.855-902ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61304Full text available |
|
51 |
Material Type: Article
|
Halal foods: Examining the Factors affecting the consumers intention to purchase in EuropeNew marketing research journal, 2014-07, Vol.4 (1), p.92-73ISSN: 2228-7744Digital Resources/Online E-Resources |
|
52 |
Material Type: Article
|
Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-12, Vol.2 (3), p.1-34ISSN: 2228-7744Digital Resources/Online E-Resources |
|
53 |
Material Type: Article
|
Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)New marketing research journal, 2012-09, Vol.2 (2), p.69-86ISSN: 2228-7744Digital Resources/Online E-Resources |
|
54 |
Material Type: Article
|
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.479-502ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60624Full text available |
|
55 |
Material Type: Article
|
Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-01, Vol.2 (3)ISSN: 2228-7744Digital Resources/Online E-Resources |
|
56 |
Material Type: Article
|
Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of EuropeMuṭāliʻāt-i raftār-i maṣraf/kunandah, 2014-08, Vol.1 (1), p.33-49ISSN: 2717-0004 ;EISSN: 2717-0012Full text available |
|
57 |
Material Type: Article
|
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint AnalysisMudīrīyat-i bāzargānī, 2013-01, Vol.4 (14), p.127-146ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2013.54768Full text available |
|
58 |
Material Type: Article
|
Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)Mudīrīyat-i bāzargānī, 2019-06, Vol.11 (2), p.415-436ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2019.259239.3078Full text available |
|
59 |
Material Type: Article
|
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product LevelMudīrīyat-i bāzargānī, 2018-12, Vol.10 (4), p.761-776ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.243243.2782Full text available |
|
60 |
Material Type: Article
|
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department StoresMudīrīyat-i bāzargānī, 2012-03, Vol.4 (11), p.55-70ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2012.28613Full text available |