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Results 41 - 60 of 90  for All Library Resources

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41
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran
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Article
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Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran

کاوش‌های مدیریت بازرگانی, 2018-05, Vol.9 (18), p.159-188 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.159

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42
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity
Material Type:
Article
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The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity

کاوش‌های مدیریت بازرگانی, 2017-08, Vol.9 (17), p.249-274 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.17.249

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43
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences
Material Type:
Article
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Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.659-672

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.234046.2651

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44
The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention
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Article
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The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention

Mudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.699-720

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61296

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45
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)
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Article
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)

Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839

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46
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat
Material Type:
Article
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The Relationship between Lifestyle and Purchasing of the Newly-Built Flat

کاوش‌های مدیریت بازرگانی, 2016-03, Vol.8 (15), p.133-163 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878

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47
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention
Material Type:
Article
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Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention

Mudīrīyat-i bāzargānī, 2017-04, Vol.9 (1), p.193-211

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.62323

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48
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket
Material Type:
Article
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Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket

Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.569-586

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60628

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49
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling
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Article
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The Impact of innovation on Electronic purchase intention by Structural Equation Modeling

Mudīrīyat-i bāzargānī, 2015-12, Vol.7 (4), p.941-966

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2015.57099

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50
The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction
Material Type:
Article
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The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction

Mudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.855-902

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61304

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51
Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe
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Article
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Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

New marketing research journal, 2014-07, Vol.4 (1), p.92-73

ISSN: 2228-7744

Digital Resources/Online E-Resources

52
Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing Industry
Material Type:
Article
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

New marketing research journal, 2012-12, Vol.2 (3), p.1-34

ISSN: 2228-7744

Digital Resources/Online E-Resources

53
Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)
Material Type:
Article
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Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)

New marketing research journal, 2012-09, Vol.2 (2), p.69-86

ISSN: 2228-7744

Digital Resources/Online E-Resources

54
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)
Material Type:
Article
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)

Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.479-502

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60624

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55
Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing Industry
Material Type:
Article
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

New marketing research journal, 2012-01, Vol.2 (3)

ISSN: 2228-7744

Digital Resources/Online E-Resources

56
Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe
Material Type:
Article
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Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe

Muṭāliʻāt-i raftār-i maṣraf/kunandah, 2014-08, Vol.1 (1), p.33-49

ISSN: 2717-0004 ;EISSN: 2717-0012

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57
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis
Material Type:
Article
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Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis

Mudīrīyat-i bāzargānī, 2013-01, Vol.4 (14), p.127-146

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2013.54768

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58
Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)
Material Type:
Article
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Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)

Mudīrīyat-i bāzargānī, 2019-06, Vol.11 (2), p.415-436

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2019.259239.3078

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59
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level
Material Type:
Article
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Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level

Mudīrīyat-i bāzargānī, 2018-12, Vol.10 (4), p.761-776

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.243243.2782

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60
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores
Material Type:
Article
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An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores

Mudīrīyat-i bāzargānī, 2012-03, Vol.4 (11), p.55-70

ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2012.28613

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