Results 21 - 40 of 478 for All Library Resources
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The Journal Of Product & Brand Management
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 21 |
Material Type: Article
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Brand imitation strategy, package design and consumer response: what does it take to make a difference?The journal of product & brand management, 2022-02, Vol.31 (2), p.177-188 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2019-2363Full text available |
| 22 |
Material Type: Article
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Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviorsThe journal of product & brand management, 2021-08, Vol.30 (6), p.819-833 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2020-2908Full text available |
| 23 |
Material Type: Article
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A competitive resource: consumer-perceived new-product creativityThe journal of product & brand management, 2020-10, Vol.29 (7), p.999-1010 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2018-2075Full text available |
| 24 |
Material Type: Article
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Co-branding strategy in cause-related advertising: the fit between brand and causeThe journal of product & brand management, 2017-01, Vol.26 (2), p.135-150 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2015-0939Full text available |
| 25 |
Material Type: Article
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Examination of the roles played by brand love and jealousy in shaping customer engagementThe journal of product & brand management, 2014-01, Vol.23 (1), p.24-32 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0315Full text available |
| 26 |
Material Type: Article
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Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pagesThe journal of product & brand management, 2020-01, Vol.29 (1), p.31-51 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1930Full text available |
| 27 |
Material Type: Article
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To tell or not to tell? The impact of communicating consumer participation in new product developmentThe journal of product & brand management, 2018-03, Vol.27 (2), p.158-171 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1276Full text available |
| 28 |
Material Type: Article
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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's imageThe journal of product & brand management, 2011-08, Vol.20 (5), p.356-367 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157883Full text available |
| 29 |
Material Type: Article
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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference pricesThe journal of product & brand management, 2000-06, Vol.9 (3), p.179-192 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2000 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010332449Full text available |
| 30 |
Material Type: Article
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Investigating the drivers of consumer intention to buy manufacturer brandsThe journal of product & brand management, 2012-08, Vol.21 (5), p.328-340 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421211253623Full text available |
| 31 |
Material Type: Article
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Counterfeits and branded products: effects of counterfeit ownershipThe journal of product & brand management, 2011-08, Vol.20 (5), p.379-393 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157900Full text available |
| 32 |
Material Type: Article
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Deal evaluation and purchase intention the impact of aspirational and marketbased internal reference pricesThe journal of product & brand management, 2000-06, Vol.9 (3), p.179-192 [Peer Reviewed Journal]ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010332449Full text available |
| 33 |
Material Type: Article
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Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elementsThe journal of product & brand management, 2021-11, Vol.30 (8), p.1077-1093 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2019-2578Full text available |
| 34 |
Material Type: Article
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What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentionsThe journal of product & brand management, 2020-08, Vol.29 (5), p.675-688 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2019-2362Full text available |
| 35 |
Material Type: Article
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Price presentation effects on green purchase intentionsThe journal of product & brand management, 2014-05, Vol.23 (3), p.230-239 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0324Full text available |
| 36 |
Material Type: Article
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Does the developed-country brand name still matter? Consumers’ purchase intentions and ethnocentrism and materialism as moderatorsThe journal of product & brand management, 2022-06, Vol.31 (6), p.854-869 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2021-3475Full text available |
| 37 |
Material Type: Article
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An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentionsThe journal of product & brand management, , Vol.27 (2), p.146-157 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1282Full text available |
| 38 |
Material Type: Article
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Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentionsThe journal of product & brand management, 2015-05, Vol.24 (3), p.198-210 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2014-0579Full text available |
| 39 |
Material Type: Article
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The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brandThe journal of product & brand management, 2019-09, Vol.28 (5), p.653-670 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2018-1806Full text available |
| 40 |
Material Type: Article
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A moderated mediation model of situational context and brand image for online purchases using eWOMThe journal of product & brand management, 2023-04, Vol.32 (4), p.661-672 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2022-3857Full text available |
Results 21 - 40 of 478 for All Library Resources
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