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Results 21 - 40 of 634  for All Library Resources

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Result Number Material Type Add to My Shelf Action Record Details and Options
21
The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
Material Type:
Article
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The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

Cogent business & management, 2021, Vol.8 (1), p.1-18 [Peer Reviewed Journal]

2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.1898301

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22
Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina
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Article
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Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina

Cogent business & management, 2023-12, Vol.10 (3), p.1-18 [Peer Reviewed Journal]

2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2257346

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23
Consumer purchase intention on Boba drinks in Kuching during Covid-19
Material Type:
Article
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Consumer purchase intention on Boba drinks in Kuching during Covid-19

Cogent business & management, 2023-12, Vol.10 (2), p.1-19 [Peer Reviewed Journal]

2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2023 ;2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2177399

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24
Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender
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Article
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Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316919

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25
Understanding purchase intention towards eco-friendly clothing for generation Y & Z
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Article
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Understanding purchase intention towards eco-friendly clothing for generation Y & Z

Cogent business & management, 2021, Vol.8 (1), p.1-19 [Peer Reviewed Journal]

2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.1997247

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26
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
Material Type:
Article
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The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Cogent business & management, 2022-12, Vol.9 (1), p.1-19 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2034234

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27
The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study
Material Type:
Article
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The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study

Basic and applied social psychology, 2023-05, Vol.45 (2-3), p.63-79 [Peer Reviewed Journal]

2023 The Author(s). Published with license by Taylor & Francis Group, LLC. 2023 ;ISSN: 0197-3533 ;EISSN: 1532-4834 ;DOI: 10.1080/01973533.2023.2208246

Digital Resources/Online E-Resources

28
The impact of eWOM information in social media on the online purchase intention of Generation Z
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Article
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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316933

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29
Meta-analytic review of online purchase intention: conceptualising the study variables
Material Type:
Article
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Meta-analytic review of online purchase intention: conceptualising the study variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296686

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30
Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation
Material Type:
Article
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Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation

Cogent business & management, 2020, Vol.7 (1), p.1-17 [Peer Reviewed Journal]

2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2020 ;2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2020.1787733

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31
A curious tale of wine labelling: how the colour of a wine label influences purchase intention
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Article
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A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Journal of wine research, 2024-03, Vol.35 (1), p.15-33 [Peer Reviewed Journal]

2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2024 ;ISSN: 0957-1264 ;EISSN: 1469-9672 ;DOI: 10.1080/09571264.2024.2310302

Digital Resources/Online E-Resources

32
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Material Type:
Article
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Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Cogent business & management, 2022-12, Vol.9 (1), p.1-17 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2062910

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33
How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type
Material Type:
Article
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How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

Psychology research and behavior management, 2021-01, Vol.14, p.467-481 [Peer Reviewed Journal]

2021 Wang et al. ;COPYRIGHT 2021 Dove Medical Press Limited ;2021. This work is licensed under https://creativecommons.org/licenses/by-nc/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 Wang et al. 2021 Wang et al. ;ISSN: 1179-1578 ;EISSN: 1179-1578 ;DOI: 10.2147/PRBM.S301286 ;PMID: 33889034

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34
The role of social brand engagement on brand equity and purchase intention for fashion brands
Material Type:
Article
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The role of social brand engagement on brand equity and purchase intention for fashion brands

Cogent business & management, 2022-12, Vol.9 (1), p.1-21 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2143308

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35
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Material Type:
Article
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The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2292797

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36
Social media advertisements and their influence on consumer purchase intention
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Article
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Social media advertisements and their influence on consumer purchase intention

Cogent business & management, 2021, Vol.8 (1), p.1-18 [Peer Reviewed Journal]

2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.2000697

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37
The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam
Material Type:
Article
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The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam

Cogent psychology, 2022-12, Vol.9 (1) [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1908 ;EISSN: 2331-1908 ;DOI: 10.1080/23311908.2022.2035530

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38
Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models
Material Type:
Article
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Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models

Cogent social sciences, 2023-12, Vol.9 (1) [Peer Reviewed Journal]

2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1886 ;EISSN: 2331-1886 ;DOI: 10.1080/23311886.2023.2234145

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39
Factors affecting Malaysian university students’ purchase intention in social networking sites
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Article
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Factors affecting Malaysian university students’ purchase intention in social networking sites

Cogent business & management, 2016-12, Vol.3 (1), p.1182612 [Peer Reviewed Journal]

2016 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license 2016 ;2016 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2016.1182612

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40
The influence of social media on purchase intention: The
Material Type:
Article
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The influence of social media on purchase intention: The

Cogent business & management, 2021, Vol.8 (1), p.1-19 [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.1944008

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