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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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How Perceived Brand Globalness Creates Brand ValueJournal of international business studies, 2003-01, Vol.34 (1), p.53-65 [Peer Reviewed Journal]Copyright 2003 Academy of International Business ;Copyright Palgrave Macmillan Limited Jan 2003 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400002Full text available |
| 2 |
Material Type: Article
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Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive LimitationsJournal of international business studies, 2005-07, Vol.36 (4), p.379-397 [Peer Reviewed Journal]Copyright 2005 Academy of International Business ;Academy of International Business 2005 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400145Full text available |
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