Results 21 - 40 of 135 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 21 |
Material Type: Article
|
|
Consumer Response to Information that Presents a Range of Possible Performance Levels for a New Product: The Case of Solar Water HeatersThe Journal of consumer affairs, 1983, Vol.17 (1), p.81-106 [Peer Reviewed Journal]1983 American Council on Consumer Interests ;Copyright American Council on Consumer Interests Summer 1983 ;ISSN: 0022-0078 ;EISSN: 1745-6606 ;DOI: 10.1111/j.1745-6606.1983.tb00293.xFull text available |
| 22 |
Material Type: Article
|
|
Advertising and male nudity: An experimental investigationJournal of the Academy of Marketing Science, 1983-10, Vol.11 (4), p.444-454 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Fall 1983 ;Copyright SAGE PUBLICATIONS, INC. Fall 1983 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02721927 ;CODEN: JAMSDEFull text available |
| 23 |
Material Type: Article
|
|
Selected Determinants of Consumer Satisfaction and Complaint ReportsJournal of marketing research, 1983-02, Vol.20 (1), p.21-28 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Feb 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000103 ;CODEN: JMKRAEFull text available |
| 24 |
Material Type: Article
|
|
Concept Evaluation & Market SegmentationJournal of marketing, 1978-07, Vol.42 (3), p.82-86 [Peer Reviewed Journal]Copyright 1978 The American Marketing Association ;Copyright American Marketing Association July 1978 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250539 ;CODEN: JMKTAKFull text available |
| 25 |
Material Type: Article
|
|
Technical Wording in Advertising: Implications for Market SegmentationJournal of marketing, 1980-01, Vol.44 (1), p.57-66 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Winter 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400108 ;CODEN: JMKTAKFull text available |
| 26 |
Material Type: Article
|
|
Discriminant Validity of a Product-Anchored Self-Concept MeasureJournal of marketing research, 1977-05, Vol.14 (2), p.252-256 [Peer Reviewed Journal]Copyright 1977 American Marketing Association ;Copyright American Marketing Association May 1977 ;Copyright American Marketing Association MAY 1977 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377701400213 ;CODEN: JMKRAEFull text available |
| 27 |
Material Type: Article
|
|
Forecasting Sales Prior to Test MarketJournal of marketing, 1977-01, Vol.41 (1), p.80-84 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jan 1977 ;Copyright American Marketing Association JAN. 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100113 ;CODEN: JMKTAKFull text available |
| 28 |
Material Type: Article
|
|
Gasoline Prices: Their Effect on Consumer Behavior and AttitudesJournal of marketing, 1977-01, Vol.41 (1), p.24-31 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jan 1977 ;Copyright American Marketing Association JAN. 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100104 ;CODEN: JMKTAKFull text available |
| 29 |
Material Type: Article
|
|
Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media PlanningManagement science, 1971-12, Vol.18 (4-Part-II), p.P-73-P-89 [Peer Reviewed Journal]Copyright 1971 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Dec 1971 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.18.4.P73 ;CODEN: MNSCDIFull text available |
| 30 |
Material Type: Article
|
|
Overcoming a No-Reputation Liability through Documentation and Advertising RegulationJournal of marketing research, 1982-05, Vol.19 (2), p.223-228 [Peer Reviewed Journal]Copyright 1982 American Marketing Association ;Copyright American Marketing Association May 1982 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378201900206 ;CODEN: JMKRAEFull text available |
| 31 |
Material Type: Article
|
|
Repetition in Media Models: A Laboratory TechniqueJournal of marketing research, 1971-02, Vol.8 (1), p.20-29 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Feb 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800102 ;CODEN: JMKRAEFull text available |
| 32 |
Material Type: Article
|
|
Market Segmentation Based on Consumer Ratings of Proposed Product DesignsJournal of marketing research, 1978-11, Vol.15 (4), p.557-564 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association Nov 1978 ;Copyright American Marketing Association Nov. 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500405 ;CODEN: JMKRAEFull text available |
| 33 |
Material Type: Article
|
|
Marketing AbstractsJournal of marketing, 1975-04, Vol.39 (2), p.91-111 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1975 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297503900215 ;CODEN: JMKTAKFull text available |
| 34 |
Material Type: Article
|
|
The Credibility of Physically Attractive Communicators: A ReviewJournal of advertising, 1982-10, Vol.11 (3), p.15-24 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1982 ;Copyright 1982 American Academy of Advertising ;Copyright American Academy of Advertising 1982 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1982.10672807 ;CODEN: JOADD7Full text available |
| 35 |
Material Type: Article
|
|
Stages of Consumer Decision MakingJournal of marketing research, 1971-08, Vol.8 (3), p.283-289 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Aug 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800301 ;CODEN: JMKRAEFull text available |
| 36 |
Material Type: Article
|
|
Developing International Advertising StrategyJournal of marketing, 1980-10, Vol.44 (4), p.73-79 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Fall 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400411 ;CODEN: JMKTAKFull text available |
| 37 |
Material Type: Article
|
|
Attitude-Toward-the-AD: Links to Humor and to Advertising EffectivenessJournal of advertising, 1983-06, Vol.12 (2), p.34-42 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1983 ;Copyright 1983 American Academy of Advertising ;Copyright American Academy of Advertising 1983 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1983.10672838 ;CODEN: JOADD7Full text available |
| 38 |
Material Type: Article
|
|
The Information Content of Comparative Magazine AdvertisementsJournal of advertising, 1983-12, Vol.12 (4), p.10-19 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1983 ;Copyright 1983 American Academy of Advertising ;Copyright American Academy of Advertising 1983 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1983.10672858 ;CODEN: JOADD7Full text available |
| 39 |
Material Type: Article
|
|
Attitude toward the AD as a Mediator of Consumer Brand ChoiceJournal of advertising, 1981-06, Vol.10 (2), p.9-48 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1981 ;Copyright 1981 Board of Directors ;Copyright American Academy of Advertising 1981 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1981.10672756 ;CODEN: JOADD7Full text available |
| 40 |
Material Type: Article
|
|
Sex Role Portrayals in AdvertisingJournal of marketing, 1977-07, Vol.41 (3), p.72-79 [Peer Reviewed Journal]Copyright 1977 The American Marketing Association ;Copyright American Marketing Association Jul 1977 ;Copyright American Marketing Association JULY 1977 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297704100308 ;CODEN: JMKTAKFull text available |
Results 21 - 40 of 135 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Personalize your results
Refine Search Results
Expand My Results
Refine My Results
Creation Date
- Before 1973 (14)
- 1973 To 1974 (13)
- 1975 To 1976 (17)
- 1977 To 1979 (31)
- After 1979 (60)
-
More options
Resource Type
- Articles (127)
- Reviews (8)
-
More options
Subject
- Marketing (82)
- Brands (39)
- Studies (39)
- Advertising (36)
- Advertising Research (35)
- Consumer Behavior (34)
- Consumers (32)
- Consumer Research (26)
- Attitudes (22)
- Modeling (21)
- Social Sciences (19)
- Consumer Attitudes (18)
- Business & Economics (16)
- Business And International Management (15)
- Marketing And Advertising (14)
- Behavior (14)
- Consumer Advertising (13)
- Hypotheses (13)
- Purchasing (12)
- Comparative Advertising (12)
-
More options
Databases
- ProQuest Central (123)
- ProQuest One Psychology (121)
- RePEc (6)
-
More options
Language
- Japanese (15)
- German (1)
-
More options
Journal Title
- Advances In Consumer Research (1)
- Business Horizons (1)
- Economic Inquiry (1)
- Journal Of Advertising (15)
- Journal Of Communication (2)
- Journal Of Marketing (42)
- Journal Of Marketing Research (47)
- Journal Of The Academy Of Marketing Science (11)
- Management Decision (2)
- Management Science (4)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||