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Results 1 - 20 of 59  for All Library Resources

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1
Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes
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Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Sustainability, 2024-03, Vol.16 (6), p.2537 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16062537

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2
The Effects of Live Streamer's Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology
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The Effects of Live Streamer's Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology

Behavioral sciences, 2024-04, Vol.14 (5), p.375 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-328X ;EISSN: 2076-328X ;DOI: 10.3390/bs14050375 ;PMID: 38785866

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3
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model
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The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model

Behavioral sciences, 2024-04, Vol.14 (4), p.320 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-328X ;EISSN: 2076-328X ;DOI: 10.3390/bs14040320 ;PMID: 38667116

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4
THE INFLUENCE OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION: A SYSTEMATIC REVIEW
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Article
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THE INFLUENCE OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION: A SYSTEMATIC REVIEW

RGSA : Revista de Gestão Social e Ambiental, 2024-09, Vol.18 (3), p.1-11 [Peer Reviewed Journal]

2024. This work is published under https://rgsa.emnuvens.com.br/rgsa/about/editorialPolicies#openAccessPolicy (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1981-982X ;DOI: 10.24857/rgsa.vl8n3-084

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5
The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
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The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States

Pacific Asia journal of the Association for Information Systems, 2024-03, Vol.16 (1)

Copyright Association for Information Systems 2024 ;ISSN: 1943-7536 ;EISSN: 1943-7544 ;DOI: 10.17705/1pais.16107

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6
Factors Impacting Online Consumers’ Attitude and Purchase Intention Via Online Shopping Platforms in China
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Factors Impacting Online Consumers’ Attitude and Purchase Intention Via Online Shopping Platforms in China

AU-GSB E-Journal, 2024-01, Vol.17 (1)

2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1906-3296 ;DOI: 10.14456/augsbejr.2024.16

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7
Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce
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Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce

Foods, 2024-05, Vol.13 (9), p.1401 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods13091401 ;PMID: 38731772

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8
Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in Vietnam
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Article
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Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in Vietnam

Data in brief, 2024-06, Vol.54, p.110351-110351, Article 110351 [Peer Reviewed Journal]

2024 The Author(s) ;2024 The Author(s). ;ISSN: 2352-3409 ;EISSN: 2352-3409 ;DOI: 10.1016/j.dib.2024.110351 ;PMID: 38586131

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9
Electronic shopping cart abandonment: What do we know and where should we be heading?
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Article
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Electronic shopping cart abandonment: What do we know and where should we be heading?

Electronic markets, 2024-12, Vol.34 (1) [Peer Reviewed Journal]

The Author(s) 2024 ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-024-00697-0

Digital Resources/Online E-Resources

10
Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce
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Article
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Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Sustainability, 2024-03, Vol.16 (6), p.2338 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16062338

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11
Positive emotions influencing consumer shopping behavior on e-commerce platforms
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Article
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Positive emotions influencing consumer shopping behavior on e-commerce platforms

Management & marketing (Bucharest, Romania), 2024-03, Vol.19 (1), p.15-31 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2024-0002

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12
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
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Article
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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective

Journal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.581-596 [Peer Reviewed Journal]

2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010031

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13
The Emerging Paradigm of CRM Practices in E-Commerce Companies: A Study in the Tiruchirappalli District of Tamil Nadu
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Article
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The Emerging Paradigm of CRM Practices in E-Commerce Companies: A Study in the Tiruchirappalli District of Tamil Nadu

South Asian journal of management, 2023-10, Vol.30 (4), p.102-122 [Peer Reviewed Journal]

Copyright AMDISA Secretariat Oct-Dec 2023 ;ISSN: 0971-5428

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14
The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement
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Article
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The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement

Iranian journal of management studies, 2024-04, Vol.17 (2), p.379-391 [Peer Reviewed Journal]

COPYRIGHT 2024 University of Tehran, Farabi College ;2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2008-7055 ;EISSN: 2345-3745 ;DOI: 10.22059/ijms.2023.352786.675544

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15
INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING
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Article
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INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING

Commerce & Management Quarterly, 2024-03, Vol.25 (1), p.99-128

Copyright Chinese Association of Business & Management Technology Mar 2024 ;ISSN: 1994-8107

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16
Online Marketing Trends and Purchasing Intent: Advances in Customer Satisfaction through PLS-SEM and ANN Approach
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Article
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Online Marketing Trends and Purchasing Intent: Advances in Customer Satisfaction through PLS-SEM and ANN Approach

Journal of applied mathematics & decision sciences, 2023-12, Vol.27 (4), p.1-31

2023. This work is published under http://journal.asia.edu.tw/ADS/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2090-3359 ;EISSN: 1532-7612

Digital Resources/Online E-Resources

17
The Impact of Online Word of Mouth on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market
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Article
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The Impact of Online Word of Mouth on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market

Sustainability, 2024-04, Vol.16 (8), p.3163 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16083163

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18
The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective
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Article
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The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective

Frontiers in human neuroscience, 2024-05, Vol.18 [Peer Reviewed Journal]

2024. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1662-5161 ;DOI: 10.3389/fnhum.2024.1380259

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19
Impact of Reward Mechanisms on Consumers’ Willingness to Use Intelligent Express Packaging Recycling Cabinets: A Case Study in China
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Article
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Impact of Reward Mechanisms on Consumers’ Willingness to Use Intelligent Express Packaging Recycling Cabinets: A Case Study in China

Sustainability, 2024-05, Vol.16 (10), p.4225 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16104225

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20
Evaluation of China's live streaming e-commerce industry policies based on a three-dimensional analysis framework
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Article
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Evaluation of China's live streaming e-commerce industry policies based on a three-dimensional analysis framework

PloS one, 2024-05, Vol.19 (5), p.e0301451-e0301451 [Peer Reviewed Journal]

Copyright: © 2024 Wang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2024 Public Library of Science ;2024 Wang et al 2024 Wang et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0301451 ;PMID: 38743650

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