Results 41 - 60 of 574 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 41 |
Material Type: Book Chapter
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The Role of Anger in the Context of Consumer Reactions to Advertising IncongruityRediscovering the Essentiality of Marketing, p.3-8Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1Full text available |
| 42 |
Material Type: Book Chapter
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Nostalgic Consumption: Does It Also Work for Services?Rediscovering the Essentiality of Marketing, p.881-886Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_172Full text available |
| 43 |
Material Type: Book Chapter
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International Sponsorship ResearchThe Handbook of International Advertising Research, 2014, p.529-553Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26Full text available |
| 44 |
Material Type: Book Chapter
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Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China2011 International Conference in Electrics, Communication and Automatic Control Proceedings, 2011, p.833-841Springer Science+Business Media, LLC 2012 ;ISBN: 1441988483 ;ISBN: 9781441988485 ;EISBN: 1441988491 ;EISBN: 9781441988492 ;DOI: 10.1007/978-1-4419-8849-2_105Full text available |
| 45 |
Material Type: Book Chapter
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Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative ApproachIFIP Advances in Information and Communication Technology, 2013, Vol.AICT-399, p.50-60Attribution ;DOI: 10.1007/978-3-642-37437-1_5Digital Resources/Online E-Resources |
| 46 |
Material Type: Book Chapter
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AppendicesStatistical Analysis of Management Data, 2009, p.369-384Springer Science+Business Media, LLC 2010 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 1441912703 ;EISBN: 9781441912701 ;DOI: 10.1007/978-1-4419-1270-1_13Full text available |
| 47 |
Material Type: Book Chapter
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Multivariate Normal DistributionStatistical Analysis of Management Data, 2009, p.9-28Springer Science+Business Media, LLC 2010 ;ISBN: 9781489984111 ;ISBN: 1489984119 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 9781441912701 ;EISBN: 1441912703 ;DOI: 10.1007/978-1-4419-1270-1_2 ;OCLC: 663096481 ;LCCallNum: QA276-280Full text available |
| 48 |
Material Type: Book Chapter
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Advertising ModelsHandbook of Marketing Decision Models, p.81-106Springer Science+Business Media, LLC 2008 ;ISSN: 0884-8289 ;ISBN: 9780387782126 ;ISBN: 0387782125 ;EISBN: 0387782133 ;EISBN: 9780387782133 ;DOI: 10.1007/978-0-387-78213-3_4Full text available |
| 49 |
Material Type: Book Chapter
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Decision Making with Consideration of Association in Supply ChainsData Mining, p.251-268Springer 2011 ;ISSN: 1619-5736 ;ISBN: 9781849963374 ;ISBN: 1849963371 ;EISBN: 184996338X ;EISBN: 9781849963381 ;DOI: 10.1007/978-1-84996-338-1_12Full text available |
| 50 |
Material Type: Book Chapter
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The Origin of the Spices: The Impact of Geographic Product Origin on Consumer Decision MakingFood, People and Society, p.267-279Springer-Verlag Berlin Heidelberg 2001 ;ISBN: 3642074774 ;ISBN: 9783642074776 ;EISBN: 3662046016 ;EISBN: 9783662046012 ;DOI: 10.1007/978-3-662-04601-2_17Full text available |
| 51 |
Material Type: Book Chapter
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Celebrities as Indirect Spokespeople in AdvertisingAdvances in Advertising Research (Vol. IV), p.103-114Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_8Full text available |
| 52 |
Material Type: Book Chapter
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Product Placement: A New Definition, Classificatory Framework and Agenda for Future ResearchAdvances in Advertising Research (Vol. IV), p.73-85Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_6Full text available |
| 53 |
Material Type: Book Chapter
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An Examination of the Current Usage of Probability Markers in Print Advertising: A Content AnalysisAdvances in Advertising Research (Vol. IV), p.299-312Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_23Full text available |
| 54 |
Material Type: Book Chapter
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Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product AttitudesAdvances in Advertising Research (Vol. IV), p.263-272Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_20Full text available |
| 55 |
Material Type: Book Chapter
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The Importance of the Social Context on the Impact of Product PlacementsAdvances in Advertising Research (Vol. IV), p.115-130Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_9Full text available |
| 56 |
Material Type: Book Chapter
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Beliefs Associated with Food Production MethodsFood, People and Society, p.381-399Springer-Verlag Berlin Heidelberg 2001 ;ISBN: 3642074774 ;ISBN: 9783642074776 ;EISBN: 3662046016 ;EISBN: 9783662046012 ;DOI: 10.1007/978-3-662-04601-2_23Full text available |
| 57 |
Material Type: Book Chapter
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Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement EffectivenessAdvances in Advertising Research (Vol. IV), p.329-340Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_25Full text available |
| 58 |
Material Type: Book Chapter
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The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based ResearchAdvances in Advertising Research (Vol. IV), p.213-222Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 9783658023645 ;ISBN: 3658023643 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_16Full text available |
| 59 |
Material Type: Book Chapter
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Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European CountriesAdvances in Advertising Research (Vol. IV), p.351-364Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 9783658023645 ;ISBN: 3658023643 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_27Full text available |
| 60 |
Material Type: Book Chapter
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Predicting New Product AcceptanceMaking Innovation Last: Volume 2, p.211-271Hubert Gatignon, David Gotteland and Christophe Haon 2016 ;ISBN: 9781349565436 ;ISBN: 1349565431 ;EISBN: 1137572647 ;EISBN: 9781137572646 ;DOI: 10.1007/978-1-137-57264-6_5Full text available |
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