Results 1 - 20 of 209 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Show only
- Peer-reviewed Journals (169)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
WHY BRAD PITT?Studia Universitatis Babeş-Bolyai. Negotia, 2023-06, Vol.68 (2), p.5-17 [Peer Reviewed Journal]ISSN: 1224-8738 ;EISSN: 2065-9636 ;DOI: 10.24193/subbnegotia.2023.2.01Full text available |
| 2 |
Material Type: Article
|
|
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belongThe Journal of consumer marketing, 2020-10, Vol.37 (7), p.895-908 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2019-3474Full text available |
| 3 |
Material Type: Article
|
|
The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?Heliyon, 2024-05, Vol.10 (9), p.e30401-e30401, Article e30401 [Peer Reviewed Journal]2024 The Authors ;2024 The Authors. ;2024 The Authors 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e30401 ;PMID: 38756578Full text available |
| 4 |
Material Type: Article
|
|
MAPPING MULTIPLE BRAND-CELEBRITY CONGRUENCE WITH OVERALS: AN EVIDENCE FOR THE MEANING TRANSFER MODELJournal of Process Management. New Technologies, 2022-04, Vol.10 (1-2), p.33-51 [Peer Reviewed Journal]ISSN: 2334-735X ;EISSN: 2334-7449 ;DOI: 10.5937/jpmnt10-37184Full text available |
| 5 |
Material Type: Article
|
|
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response TheoryJurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04Full text available |
| 6 |
Material Type: Article
|
|
Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi TiktokJurnal maksipreneur: manajemen, koperasi, dan entrepreneurship (Online), 2023-12, Vol.13 (1), p.234-245 [Peer Reviewed Journal]ISSN: 2089-550X ;EISSN: 2527-6638 ;DOI: 10.30588/jmp.v13i1.1453Full text available |
| 7 |
Material Type: Article
|
|
Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication CompaniesInternational Journal of Professional Business Review, 2023-12, Vol.8 (12), p.e3780 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2525-3654 ;EISSN: 2525-3654 ;DOI: 10.26668/businessreview/2023.v8i12.3780Full text available |
| 8 |
Material Type: Article
|
|
Content marketing in e-commerce platforms in the internet celebrity economyIndustrial management + data systems, 2020-03, Vol.120 (3), p.464-485 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-05-2019-0270Full text available |
| 9 |
Material Type: Article
|
|
The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok ShopMajalah ilmiah bijak, 2023-09, Vol.20 (2), p.280-292 [Peer Reviewed Journal]ISSN: 1411-0830 ;EISSN: 2621-749X ;DOI: 10.31334/bijak.v20i2.3409Full text available |
| 10 |
Material Type: Article
|
|
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese YouthFrontiers in psychology, 2022-03, Vol.13, p.860177-860177 [Peer Reviewed Journal]Copyright © 2022 Lili, Al Mamun, Hayat, Salamah, Yang and Ali. ;Copyright © 2022 Lili, Al Mamun, Hayat, Salamah, Yang and Ali. 2022 Lili, Al Mamun, Hayat, Salamah, Yang and Ali ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.860177 ;PMID: 35345638Full text available |
| 11 |
Material Type: Article
|
|
Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Inflfluence of Celebrity Athlete Endorsement on Ad Believability and Purchase IntentionsHealth behavior research, 2023-08, Vol.6 (2) [Peer Reviewed Journal]EISSN: 2572-1836 ;DOI: 10.4148/2572-1836.1177Full text available |
| 12 |
Material Type: Article
|
|
Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying DecisionJurnal bisnis dan manajemen, 2021-05, Vol.8 (1), p.82-90 [Peer Reviewed Journal]ISSN: 1829-7528 ;EISSN: 2581-1584 ;DOI: 10.26905/jbm.v8i1.5413Full text available |
| 13 |
Material Type: Article
|
|
From Endorsers to Endorsed: Examining the Role of Celebrity Endorsements on Attitudes and Purchase IntentionInternational Journal of Professional Business Review, 2023-06, Vol.8 (6), p.e02513 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2525-3654 ;EISSN: 2525-3654 ;DOI: 10.26668/businessreview/2023.v8i6.2513Full text available |
| 14 |
Material Type: Article
|
|
Celebrity Endorsements And Its Brand Love On Purchase Intention At E-MarketplaceJurnal manajemen, 2023-02, Vol.27 (1), p.41-61 [Peer Reviewed Journal]ISSN: 1410-3583 ;EISSN: 2549-8797 ;DOI: 10.24912/jm.v27i1.1078Full text available |
| 15 |
Material Type: Article
|
|
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fitInternational journal of advertising, 2020-02, Vol.39 (2), p.258-281 [Peer Reviewed Journal]2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2019 ;ISSN: 0265-0487 ;EISSN: 1759-3948 ;DOI: 10.1080/02650487.2019.1634898Digital Resources/Online E-Resources |
| 16 |
Material Type: Article
|
|
Celebrity endorsement in social media contexts: understanding the role of advertising credibility, brand credibility, and brand satisfactionInternational journal of data and network science (Print), 2023-01, Vol.7 (1), p.57-64 [Peer Reviewed Journal]ISSN: 2561-8148 ;EISSN: 2561-8156 ;DOI: 10.5267/j.ijdns.2022.12.006Full text available |
| 17 |
Material Type: Article
|
|
Youth And Youtube Advertisements: A Critical Analysis of Purchasing Behaviour of University Students in PakistanJournal of Business and Social Review in Emerging Economies, 2022-12, Vol.8 (4) [Peer Reviewed Journal]ISSN: 2519-089X ;EISSN: 2519-0326 ;DOI: 10.26710/jbsee.v8i4.2509Full text available |
| 18 |
Material Type: Article
|
|
CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATORJournal of Applied Structural Equation Modelling, 2018-06, Vol.2 (2), p.78-94 [Peer Reviewed Journal]ISSN: 2590-4221 ;EISSN: 2590-4221 ;DOI: 10.47263/JASEM.2(2)04Full text available |
| 19 |
Material Type: Article
|
|
Social media influencers and transgressive celebrity endorsement in consumption community contextsEuropean journal of marketing, 2021-07, Vol.55 (7), p.1841-1872 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2019-0567Full text available |
| 20 |
Material Type: Article
|
|
Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspectiveFrontiers in psychology, 2022-09, Vol.13, p.910375-910375 [Peer Reviewed Journal]Copyright © 2022 Abdullah, Ghazanfar, Ummar and Shabbir. 2022 Abdullah, Ghazanfar, Ummar and Shabbir ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.910375Full text available |
Results 1 - 20 of 209 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Personalize your results
Refine Search Results
Expand My Results
Show only
- Peer-reviewed Journals (169)
Refine My Results
Creation Date
- Before 2003 (5)
- 2003 To 2009 (8)
- 2010 To 2014 (30)
- 2015 To 2020 (93)
- After 2020 (74)
-
More options
New Records
Resource Type
- Articles (191)
- Thesises (postgraduate) (12)
- Conference Proceedings (3)
- Book Chapters (3)
-
More options
Subject
- Celebrity Endorsement (166)
- Celebrities (101)
- Social Sciences (100)
- Endorsements (80)
- Business & Economics (78)
- Marketing (73)
- Business (64)
- Consumers (59)
- Advertising (53)
- Purchase Intention (40)
- Credibility (35)
- Studies (32)
- Communication (28)
- Management (27)
- Social Networks (27)
- Celebrity-Werbung (26)
- Consumer Behavior (24)
- Celebrity Endorsements (23)
- Brands (20)
- Attitudes (19)
-
More options
Databases
- ProQuest Central (113)
- DOAJ Directory of Open Access Journals (97)
- ROAD: Directory of Open Access Scholarly Resources (59)
- ProQuest One Psychology (32)
- Geneva Foundation Free Medical Journals at publisher websites (12)
- PubMed Central (8)
- CEEOL: Open Access (6)
- Dialnet (6)
- Walter De Gruyter: Open Access Journals (6)
- Emerald Open Access (5)
- Taylor & Francis Open Access (5)
- Springer Nature OA Free Journals (4)
- SWEPUB Freely available online (4)
- SciELO (3)
- Databáze VŠKP (3)
- Trove Australian Thesis (Full Text - Open Access) (3)
- Coronavirus Research Database (3)
- MEDLINE (3)
- EThOS: Electronic Theses Online Service (Full Text) (2)
- IAMCR Open Access Journals (2)
-
More options
Language
- English (199)
- Japanese (10)
- Portuguese (4)
- Spanish (3)
- Indonesian (2)
- German (2)
- Czech (2)
- Russian (1)
- Swedish (1)
- Arabic (1)
- Persian (1)
- Turkish (1)
- Thai (1)
-
More options
Journal Title
- European Journal Of Marketing (3)
- Frontiers In Psychology (3)
- Journal Of Advertising (4)
- Jurnal Aplikasi Manajemen (4)
- Marketing Intelligence & Planning (4)
- Marketing Letters (6)
- Social Behavior And Personality (6)
- Sustainability (5)
- The Journal Of Brand Management (4)
- The Journal Of Product & Brand Management (7)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||