Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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What makes marketing more effective?Marketing research (Chicago, Ill.), 2002-07, Vol.14 (2), p.4Copyright American Marketing Association Summer 2002 ;ISSN: 1040-8460Full text available |
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2 |
Material Type: Article
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Practical theoryMarketing research (Chicago, Ill.), 1998-07, Vol.10 (2), p.4Copyright American Marketing Association Summer 1998 ;ISSN: 1040-8460Full text available |
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3 |
Material Type: Article
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Phone surveys: How well do respondents represent average Americans?Marketing research (Chicago, Ill.), 1998-10, Vol.10 (3), p.13Copyright American Marketing Association Fall 1998 ;ISSN: 1040-8460Full text available |
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4 |
Material Type: Article
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Web-based online reportingMarketing research (Chicago, Ill.), 2001-12, Vol.13 (4), p.46Copyright American Marketing Association Winter 2001 ;ISSN: 1040-8460Full text available |
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5 |
Material Type: Article
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New pricing realitiesMarketing research (Chicago, Ill.), 2001-04, Vol.13 (1), p.34Copyright American Marketing Association Spring 2001 ;ISSN: 1040-8460Full text available |
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6 |
Material Type: Article
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Evaluating EZPassMarketing research (Chicago, Ill.), 1999-07, Vol.11 (2), p.4Copyright American Marketing Association Summer 1999 ;ISSN: 1040-8460Full text available |
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7 |
Material Type: Article
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New (not necessarily improved) paradigmMarketing research (Chicago, Ill.), 1997-12, Vol.9 (4), p.52Copyright American Marketing Association Winter 1997 ;ISSN: 1040-8460Full text available |
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8 |
Material Type: Article
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Experimental designMarketing research (Chicago, Ill.), 1997-10, Vol.9 (3), p.39Copyright American Marketing Association Fall 1997 ;ISSN: 1040-8460Full text available |
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9 |
Material Type: Article
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Customer valuation: Linking behavior and economicsMarketing research (Chicago, Ill.), 1996-07, Vol.8 (2), p.36Copyright American Marketing Association Summer 1996 ;ISSN: 1040-8460Full text available |