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Advertising
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?PloS one, 2018-07, Vol.13 (7), p.e0200724-e0200724 [Peer Reviewed Journal]COPYRIGHT 2018 Public Library of Science ;COPYRIGHT 2018 Public Library of Science ;2018 Roettl, Terlutter. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2018 Roettl, Terlutter 2018 Roettl, Terlutter ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0200724 ;PMID: 30028839Full text available |
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The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network GamesJournal of advertising, 2013-04, Vol.42 (2-3), p.95-112 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774610 ;CODEN: JOADD7Full text available |
| 3 |
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Longitudinal relations of television, electronic games, and digital versatile discs with changes in diet in adolescentsThe American journal of clinical nutrition, 2014-10, Vol.100 (4), p.1173-1181 [Peer Reviewed Journal]2014 American Society for Nutrition. ;Copyright American Society for Clinical Nutrition, Inc. Oct 1, 2014 ;ISSN: 0002-9165 ;EISSN: 1938-3207 ;DOI: 10.3945/ajcn.114.088500 ;PMID: 25240080Full text available |
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effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among childrenThe American journal of clinical nutrition, 2013-02, Vol.97 (2), p.239-245 [Peer Reviewed Journal]2014 INIST-CNRS ;Copyright American Society for Clinical Nutrition, Inc. Feb 1, 2013 ;ISSN: 0002-9165 ;EISSN: 1938-3207 ;DOI: 10.3945/ajcn.112.047126 ;PMID: 23269821 ;CODEN: AJCNACFull text available |
| 5 |
Material Type: Article
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Impulsivity, "advergames," and food intakePediatrics (Evanston), 2014-06, Vol.133 (6), p.1007-1012 [Peer Reviewed Journal]Copyright © 2014 by the American Academy of Pediatrics. ;Copyright American Academy of Pediatrics Jun 2014 ;ISSN: 0031-4005 ;EISSN: 1098-4275 ;DOI: 10.1542/peds.2013-3384 ;PMID: 24799543 ;CODEN: PEDIAUFull text available |
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Material Type: Article
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Adolescent betting on esports using cash and skins: Links with gaming, monetary gambling, and problematic gamblingPloS one, 2022-05, Vol.17 (5), p.e0266571-e0266571 [Peer Reviewed Journal]COPYRIGHT 2022 Public Library of Science ;2022 Hing et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Hing et al 2022 Hing et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0266571 ;PMID: 35511808Full text available |
| 7 |
Material Type: Article
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Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral ResponsesJournal of advertising, 2013-04, Vol.42 (2-3), p.264-273 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774605 ;CODEN: JOADD7Full text available |
| 8 |
Material Type: Article
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How game difficulty and ad framing influence memory of in-game advertisementsThe Journal of consumer marketing, 2019-02, Vol.36 (1), p.1-11 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2016-1878Full text available |
| 9 |
Material Type: Article
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Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game PlayersJournal of advertising, 2013-04, Vol.42 (2-3), p.219-227 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.775798 ;CODEN: JOADD7Full text available |
| 10 |
Material Type: Article
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Network effects and competition: an empirical analysis of the home video game industryStrategic management journal, 2003-04, Vol.24 (4), p.375-384 [Peer Reviewed Journal]Copyright 2003 John Wiley & Sons, Ltd. ;Copyright © 2003 John Wiley & Sons, Ltd. ;2003 INIST-CNRS ;Copyright Wiley Periodicals Inc. Apr 2003 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.296 ;CODEN: SMAJD8Full text available |
| 11 |
Material Type: Article
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Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players' Processing of Brands Embedded in AdvergamesJournal of advertising, 2013-04, Vol.42 (2-3), p.113-130 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774584 ;CODEN: JOADD7Full text available |
| 12 |
Material Type: Article
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How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills OverJournal of advertising, 2013-04, Vol.42 (2-3), p.155-169 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774590 ;CODEN: JOADD7Full text available |
| 13 |
Material Type: Article
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Psychophysiological Responses to Background Brand Placements in Video GamesJournal of advertising, 2013-04, Vol.42 (2-3), p.251-263 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.775800 ;CODEN: JOADD7Full text available |
| 14 |
Material Type: Article
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E-cigarette use and promotion by social media influencers during videogame play on TwitchTobacco control, 2023-07, Vol.32 (4), p.526-527 [Peer Reviewed Journal]Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2021-056828 ;PMID: 34625511Full text available |
| 15 |
Material Type: Article
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Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer LearningSport marketing quarterly, 2021-09, Vol.30 (3), p.235-246 [Peer Reviewed Journal]COPYRIGHT 2021 Fitness Information Technology Inc. ;Copyright Fitness Information Technology, A Division of ICPE West Virginia University Sep 2021 ;ISSN: 1061-6934 ;EISSN: 1557-2528 ;DOI: 10.32731/SMQ.303.0921.06Full text available |
| 16 |
Material Type: Article
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Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement valueThe Journal of services marketing, 2022-05, Vol.36 (3), p.398-415 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-05-2020-0164Full text available |
| 17 |
Material Type: Article
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Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?Journal of advertising, 2013-04, Vol.42 (2-3), p.183-195 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774598 ;CODEN: JOADD7Full text available |
| 18 |
Material Type: Article
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Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and LearningJournal of advertising, 2013-04, Vol.42 (2-3), p.170-182 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2013 ;Copyright © 2013 American Academy of Advertising ;COPYRIGHT 2013 Taylor & Francis Group LLC ;Copyright Taylor & Francis Ltd. 2013 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2013.774593 ;CODEN: JOADD7Full text available |
| 19 |
Material Type: Article
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Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergamesThe journal of product & brand management, 2017-01, Vol.26 (4), p.402-414 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2015-0811Full text available |
| 20 |
Material Type: Article
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Simulated gambling consumption mediation model (SGCMM): disentangling convergence with parallel mediation modelsInternational gambling studies, 2020-09, Vol.20 (3), p.466-486 [Peer Reviewed Journal]2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2020 ;ISSN: 1445-9795 ;EISSN: 1479-4276 ;DOI: 10.1080/14459795.2020.1799426Digital Resources/Online E-Resources |
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