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Results 1 - 20 of 29  for All Library Resources

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1
Smart hospitality: Taiwan hotel stakeholder perspectives
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Article
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Smart hospitality: Taiwan hotel stakeholder perspectives

Tourism review (Association internationale d'experts scientifiques du tourisme), 2019-02, Vol.74 (1), p.50-62 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-09-2017-0149

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2
Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
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Article
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Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach

Tourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1164-1180 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-08-2019-0327

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3
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
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Article
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty

İtobiad, 2024-03, Vol.13 (1), p.404-421 [Peer Reviewed Journal]

EISSN: 2147-1185 ;DOI: 10.15869/itobiad.1422438

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4
Accessible Tourism – understanding blind and vision-impaired tourists’ behaviour towards inclusion
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Article
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Accessible Tourism – understanding blind and vision-impaired tourists’ behaviour towards inclusion

Tourism review (Association internationale d'experts scientifiques du tourisme), 2023-04, Vol.78 (2), p.531-560 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2022-0129

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5
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
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Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

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6
Holiday travel intention in a crisis scenario: a comparative analysis of Spain's main source markets
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Article
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Holiday travel intention in a crisis scenario: a comparative analysis of Spain's main source markets

Tourism review (Association internationale d'experts scientifiques du tourisme), 2023-01, Vol.78 (1), p.18-41 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2022-0131

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7
The Role of Knowledge-based Consumption in the Consumers’ Purchase Decisions of Heating Products
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Article
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The Role of Knowledge-based Consumption in the Consumers’ Purchase Decisions of Heating Products

Periodica polytechnica. Social and management sciences, 2018-08, Vol.26 (2), p.137-148 [Peer Reviewed Journal]

Copyright Periodica Polytechnica, Budapest University of Technology and Economics 2018 ;ISSN: 1416-3837 ;EISSN: 1587-3803 ;DOI: 10.3311/PPso.11778

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8
Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions
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Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Journal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDE

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9
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP
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Article
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617

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10
FACTORS OF CONSUMER BEHAVIOR IN THE PURCHASE PROCESS OF PERUVIAN BODEGAS IN THE CONTEXT OF COVID-19
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Article
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FACTORS OF CONSUMER BEHAVIOR IN THE PURCHASE PROCESS OF PERUVIAN BODEGAS IN THE CONTEXT OF COVID-19

Verslas: teorija ir praktika, 2022-11, Vol.23 (2), p.387-395

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16351

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11
CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE
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Article
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346

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12
The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia
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Article
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The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia

Creative Commons - Namensnennung 4.0 Creative Commons - Attribution 4.0

Digital Resources/Online E-Resources

13
FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING
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Article
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FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING

Verslas: teorija ir praktika, 2023-01, Vol.24 (1), p.183-193

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17624

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14
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity
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Article
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Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity

Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications

Digital Resources/Online E-Resources

15
AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES
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Article
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AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES

Verslas: teorija ir praktika, 2023, Vol.24 (1), p.271-281

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17324

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16
THE CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON JOB PERFORMANCE: DOES CORPORATE REPUTATION MATTER?
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Article
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THE CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON JOB PERFORMANCE: DOES CORPORATE REPUTATION MATTER?

Verslas: teorija ir praktika, 2022-06, Vol.23 (2), p.277-287

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16089

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17
Young generation and environmental friendly awareness: does it the impact of green advertising?
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Article
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Young generation and environmental friendly awareness: does it the impact of green advertising?

Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417

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18
The role of company reputation in mitigating negative word of mouth
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Article
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The role of company reputation in mitigating negative word of mouth

Verslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983

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19
Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art
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Article
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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art

Journal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal]

Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0

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20
What Forms University? An Integrated Model from Syria
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Article
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What Forms University? An Integrated Model from Syria

Verslas: teorija ir praktika, 2016-01, Vol.17 (1), p.46-55

2016. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2016.560

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