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Material Type: Article
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Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?Contemporary Management Research, 2023, Vol.19 (1), p.001-026 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.23023Full text available |
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Material Type: Article
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Integrating Social Norms and Personal Norms in Gift PromotionSoochow journal of economics and business, 2023-06 (106), p.1-40Copyright Soochow University Jun 2023 ;ISSN: 0259-3769Full text available |
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3 |
Material Type: Article
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Impulse Buying Behavior of Footwear Purchasers: A Structural ModelContemporary Management Research, 2023-02, Vol.18 (2), p.093-132 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21348Full text available |
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Material Type: Article
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Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green ProductsContemporary Management Research, 2023, Vol.19 (3), p.153-174 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22824Full text available |
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Material Type: Article
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Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?Contemporary Management Research, 2023, Vol.19 (3), p.207-233 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22963Full text available |
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Material Type: Article
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Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?Contemporary Management Research, 2021, Vol.17 (4), p.271-301 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21052Full text available |
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7 |
Material Type: Article
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Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase IntentionsSoochow journal of economics and business, 2023-06 (106), p.41-63Copyright Soochow University Jun 2023 ;ISSN: 0259-3769Full text available |
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Material Type: Article
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The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and FemaleInternational Journal of Business and Economics, 2023-09, Vol.22 (2), p.113-131Copyright International Journal of Business and Economics Sep 2023 ;ISSN: 1607-0704 ;EISSN: 1526-775XFull text available |
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Material Type: Article
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Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase IntentionContemporary Management Research, 2021, Vol.17 (3), p.157-188 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20647Full text available |
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Material Type: Article
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瑕不掩瑜?在线产品评论负面评语的明亮面 ——基于双边信息视角研究管理工程学报, 2021, Vol.35 (5), p.89-101Copyright © Wanfang Data Co. Ltd. All Rights Reserved. ;ISSN: 1004-6062 ;DOI: 10.13587/j.cnki.jieem.2021.05.008Full text available |
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11 |
Material Type: Article
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Examining the Factors Influencing Purchase Intention of Smartphones in Hong KongContemporary Management Research, 2016-06, Vol.12 (2), p.213-224 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research Jun 2016 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.13836Full text available |
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12 |
Material Type: Article
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地方創生對於企業形象與消費者購買意願之影響:以消費者之企業社會責任感知涉入作為調節效果-以臺灣永齡農場為例東吳經濟商學學報, 2022-06, p.001-046ISSN: 0259-3769Full text available |
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13 |
Material Type: Article
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Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived RiskContemporary Management Research, 2015-06, Vol.11 (2), p.143-152 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research Jun 2015 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.13845Full text available |
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14 |
Material Type: Article
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情感設計因素影響文創產品喜好之模式建構與分析設計學報, 2018-12, Vol.23 (4), p.021-044 [Peer Reviewed Journal]ISSN: 1606-8327Full text available |
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Material Type: Article
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INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPINGCommerce & Management Quarterly, 2024-03, Vol.25 (1), p.99-128Copyright Chinese Association of Business & Management Technology Mar 2024 ;ISSN: 1994-8107Full text available |
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16 |
Material Type: Article
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Purchasing Cosmetic Products: A Preliminary Perspective of Gen-YContemporary Management Research, 2012-03, Vol.8 (1), p.051-059 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research Mar 2012 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.10149Full text available |
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17 |
Material Type: Article
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18 |
Material Type: Article
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分析綠色品牌情感與綠色品牌個性對綠色購買意願之影響-環保情感承諾之中介效果商管科技季刊, 2022-06, Vol.23 (2), p.225-249ISSN: 1994-8107Full text available |
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Material Type: Article
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20 |
Material Type: Article
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Why Culture Matters for the Formation of Consumer Trust?--A Conceptual Study of Barriers for Realizing Real Global Exchange in Hong KongAsia Pacific Management Review, 2003-06, Vol.8 (2), p.217-240 [Peer Reviewed Journal]Copyright National Cheng Kung University, College of Management Jun 2003 ;ISSN: 1029-3132 ;EISSN: 2589-8213Full text available |