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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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The Moderating Role of Competitors' Attractiveness and Switching Cost on the Relationship Between Price, Service Quality, and Customer Annoyance in Real Estate Sector of Sina Insurance CoMuṭāliʻāt-i mudīriyyat-i bihbūd va taḥavvul (Online), 2010-12, Vol.20 (63), p.85-114 [Peer Reviewed Journal]ISSN: 2251-8037 ;EISSN: 2476-5988Digital Resources/Online E-Resources |
| 2 |
Material Type: Article
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Tendency to Message Delivery in Internet Viral MarketingNew marketing research journal, 2011-12, Vol.1 (3), p.219-236ISSN: 2228-7744Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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Tendency to Message Delivery in Internet Viral MarketingNew marketing research journal, 2011-01, Vol.1 (3)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Assessing Domestic Customer's Attitude for Website Usability and Attractiveness in Iran Petrochemical Commercial Company (IPCC)in B2B Market SpaceMudīrīyat-i bāzargānī, 2008-09, Vol.1 (1)ISSN: 2008-5907 ;EISSN: 2423-5091Digital Resources/Online E-Resources |
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- Attractiveness (3)
- Media Richness (2)
- Intention To Forward Message (2)
- Attitude Toward The Message (2)
- Commercial Intention (2)
- Website (1)
- Annoyance (1)
- Alternative Attractiveness (1)
- E Marketing (1)
- Viral Marketing (1)
- Price Unfairness (1)
- Usability (1)
- Keywords: Viral Marketing (1)
- Switching Cost (1)
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