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Forecasting New Product Sales from Likelihood of Purchase Ratings
Forecasting New Product Sales from Likelihood of Purchase Ratings
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Forecasting New Product Sales from Likelihood of Purchase Ratings

Marketing science (Providence, R.I.), 1986-11, Vol.5 (4), p.372-384 [Peer Reviewed Journal]

Copyright 1986 The Institute of Management Sciences and Operations Research Society of America ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.5.4.372

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