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61
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
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Article
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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

Journal of retailing, 2022-03, Vol.98 (1), p.133-151 [Peer Reviewed Journal]

2022 ;Copyright Elsevier Limited Mar 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.02.008

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62
The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis
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Article
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The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Frontiers in psychology, 2021-07, Vol.12, p.697382-697382 [Peer Reviewed Journal]

Copyright © 2021 Geng and Chen. 2021 Geng and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.697382 ;PMID: 34349709

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63
How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework
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Article
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework

Aslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2050-3806 ;DOI: 10.1108/AJIM-11-2019-0308

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64
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
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Article
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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

Frontiers in psychology, 2023-10, Vol.14, p.1238879-1238879 [Peer Reviewed Journal]

Copyright © 2023 Russo, Bilucaglia, Casiraghi, Chiarelli, Columbano, Fici, Rivetti, Rossi, Valesi and Zito. 2023 Russo, Bilucaglia, Casiraghi, Chiarelli, Columbano, Fici, Rivetti, Rossi, Valesi and Zito ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2023.1238879

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65
A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion
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Article
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A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Frontiers in psychology, 2022-05, Vol.13, p.903023-903023 [Peer Reviewed Journal]

Copyright © 2022 Zhou and Tong. ;Copyright © 2022 Zhou and Tong. 2022 Zhou and Tong ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.903023 ;PMID: 35615168

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66
The advertising effectiveness of higher education institutions reviewed from message framing
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Article
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The advertising effectiveness of higher education institutions reviewed from message framing

Jurnal Manajemen dan Pemasaran Jasa (online), 2022-06, Vol.15 (1), p.111-122 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v15i1.12933

Digital Resources/Online E-Resources

67
The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention
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Article
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The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention

Jurnal Manajemen dan Pemasaran Jasa (online), 2022-06, Vol.15 (1), p.49-68 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v15i1.9468

Digital Resources/Online E-Resources

68
Impact of green packaging design on green purchase intention
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Article
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Impact of green packaging design on green purchase intention

Social behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893

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69
The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
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Article
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The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

Frontiers in psychology, 2022-08, Vol.13, p.995129-995129 [Peer Reviewed Journal]

Copyright © 2022 Liu, Zhang and Chen. 2022 Liu, Zhang and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.995129 ;PMID: 36092030

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70
An empirical study of consumers intention to purchase energy efficient appliances
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Article
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An empirical study of consumers intention to purchase energy efficient appliances

Social responsibility journal, 2021-05, Vol.17 (4), p.489-507 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-11-2019-0378

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71
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
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Article
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Angelic brand name priming: saintly branded food influences brand healthfulness perceptions

European journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719

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72
Analisis Peran Environmental Attitude pada Hubungan Antara Consumer Innovativeness terhadap Purchase Intention
Material Type:
Article
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Analisis Peran Environmental Attitude pada Hubungan Antara Consumer Innovativeness terhadap Purchase Intention

Jurnal bisnis dan manajemen, 2022-05, Vol.9 (1), p.34-43 [Peer Reviewed Journal]

ISSN: 1829-7528 ;EISSN: 2581-1584 ;DOI: 10.26905/jbm.v9i1.7251

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73
The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?
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Article
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The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?

Heliyon, 2024-05, Vol.10 (9), Article e30401 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e30401

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74
E-service quality on live streaming platforms: swift guanxi perspective
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Article
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E-service quality on live streaming platforms: swift guanxi perspective

The Journal of services marketing, 2021-07, Vol.35 (3), p.312-324 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2020-0009

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75
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
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Article
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Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Journal of fashion marketing and management, 2023-01, Vol.27 (1), p.21-41 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-04-2021-0105

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76
Evolution of retail formats: Past, present, and future
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Article
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Evolution of retail formats: Past, present, and future

Journal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002

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77
Customer-Perceived Value Influence on Luxury Hotel Purchase Intention Among Potential Customers
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Article
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Customer-Perceived Value Influence on Luxury Hotel Purchase Intention Among Potential Customers

Tourism analysis, 2022-12, Vol.27 (4), p.559-566 [Peer Reviewed Journal]

ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354222X16534530194822

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78
Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions
Material Type:
Article
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256

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79
Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights
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Article
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Sustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]

2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193

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80
Physico-chemical and microstructural changes during the drying of persimmons with different disorders. Consumer acceptance of dried slices as a criterion to valorise discards
Material Type:
Article
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Physico-chemical and microstructural changes during the drying of persimmons with different disorders. Consumer acceptance of dried slices as a criterion to valorise discards

Food science & technology, 2023-06, Vol.182, p.114882, Article 114882 [Peer Reviewed Journal]

2023 The Authors ;ISSN: 0023-6438 ;EISSN: 1096-1127 ;DOI: 10.1016/j.lwt.2023.114882

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Results 61 - 80 of 3,058  for All Library Resources

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