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Results 1 - 20 of 115  for All Library Resources

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1
Conversational commerce: entering the next stage of AI-powered digital assistants
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Article
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Conversational commerce: entering the next stage of AI-powered digital assistants

Annals of operations research, 2024-02, Vol.333 (2-3), p.653-687 [Peer Reviewed Journal]

The Author(s) 2021 ;ISSN: 0254-5330 ;EISSN: 1572-9338 ;DOI: 10.1007/s10479-021-04049-5

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2
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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3
How artificiality and intelligence affect voice assistant evaluations
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Article
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How artificiality and intelligence affect voice assistant evaluations

Journal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.843-866 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00874-7

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4
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
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Article
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Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.75-96 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00928-4

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5
Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions
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Article
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256

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6
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
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Article
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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.119-139 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00932-8

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7
Immunizing customers against negative brand-related information
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Article
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Immunizing customers against negative brand-related information

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.140-163 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00929-3

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8
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
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Article
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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Journal of the Academy of Marketing Science, 2023-03, Vol.51 (2), p.286-309 [Peer Reviewed Journal]

The Author(s) 2022 ;COPYRIGHT 2023 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00881-8

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9
Won't Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling
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Article
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Won't Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

Journal of business ethics, 2019-03, Vol.155 (2), p.413-424 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;The Author(s) 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. © 2017. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3512-8

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10
From tablet to table: How augmented reality influences food desirability
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Article
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From tablet to table: How augmented reality influences food desirability

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.503-529 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00919-x ;PMID: 36589144

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11
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
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Article
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Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1284-1304 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00861-y

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12
Necessary condition analysis (NCA): review of research topics and guidelines for good practice
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Article
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Necessary condition analysis (NCA): review of research topics and guidelines for good practice

Review of managerial science, 2023-02, Vol.17 (2), p.683-714 [Peer Reviewed Journal]

The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-023-00628-x

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13
Prioritizing Protection by Face Masks during COVID-19: The Application of Customer Open Innovation
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Article
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Prioritizing Protection by Face Masks during COVID-19: The Application of Customer Open Innovation

Journal of open innovation, 2022-03, Vol.8 (1), p.43 [Peer Reviewed Journal]

EISSN: 2199-8531

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14
Does corporate social responsibility affect Generation Z purchase intention in the food industry
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Article
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Does corporate social responsibility affect Generation Z purchase intention in the food industry

Asian journal of business ethics, 2021-12, Vol.10 (2), p.391-407

The Author(s) 2021. corrected publication 2021 ;The Author(s) 2021. corrected publication 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2210-6723 ;EISSN: 2210-6731 ;DOI: 10.1007/s13520-021-00136-9

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15
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
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Article
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.329-348 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00933-7

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16
Customer-oriented salespeople’s value creation and claiming in price negotiations
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Article
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Customer-oriented salespeople’s value creation and claiming in price negotiations

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.689-712 [Peer Reviewed Journal]

The Author(s) 2022 ;COPYRIGHT 2022 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00846-x

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17
Narrative information on secondhand products in e-commerce
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Article
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Narrative information on secondhand products in e-commerce

Marketing letters, 2022-12, Vol.33 (4), p.625-644 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-022-09637-4

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18
The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
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Article
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The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal

Current psychology (New Brunswick, N.J.), 2024, Vol.43 (1), p.658-668 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1046-1310 ;EISSN: 1936-4733 ;DOI: 10.1007/s12144-023-04314-9

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19
The role of digitalization in business and management: a systematic literature review
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Article
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The role of digitalization in business and management: a systematic literature review

Review of managerial science, 2024-02, Vol.18 (2), p.449-491 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-023-00647-8

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20
Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior
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Article
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Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior

Journal of business ethics, 2023-10, Vol.192 (1), p.39-56 [Peer Reviewed Journal]

The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-023-05547-1

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