Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
1 |
Material Type: Book
|
The best digital marketing campaigns in the world IIISBN: 9780749469689 ;ISBN: 9780749469696 ;ISBN: 0749469692 ;ISBN: 0749469684 ;EISBN: 9780749469696 ;EISBN: 0749469692 ;OCLC: 873810693 ;LCCallNum: HF5415.1265 .R92 2014ebFull text available |
|
2 |
Material Type: Article
|
Firm-Created Word-of-Mouth Communication: Evidence from a Field TestMarketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739 [Peer Reviewed Journal]2009 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0444 ;CODEN: MARSE5Full text available |
|
3 |
Material Type: Book
|
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online CampaignsISBN: 111926572X ;ISBN: 9781119265726 ;EISBN: 9781119265719 ;EISBN: 1119265711 ;DOI: 10.1002/9781119267102 ;OCLC: 942611598Full text available |
|
4 |
Material Type: Article
|
Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagementJournal of research in interactive marketing, 2023-05, Vol.17 (3), p.337-352 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2021-0033Full text available |
|
5 |
Material Type: Article
|
Attention, emotions and cause-related marketing effectivenessEuropean journal of marketing, 2015-11, Vol.49 (11/12), p.1728-1750 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2014-0543Full text available |
|
6 |
Material Type: Article
|
A method to detect influencers in social networks based on the combination of amplification factors and content creationPloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596 [Peer Reviewed Journal]COPYRIGHT 2022 Public Library of Science ;2022 Huynh et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Huynh et al 2022 Huynh et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0274596Full text available |
|
7 |
Material Type: Article
|
Integration and search engine biasThe Rand journal of economics, 2014-09, Vol.45 (3), p.576-597 [Peer Reviewed Journal]2014 The RAND Corporation ;Copyright © 2014, RAND. ;COPYRIGHT 2014 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Fall 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/1756-2171.12063 ;CODEN: RJECEAFull text available |
|
8 |
Material Type: Article
|
Real-Time Evaluation of E-mail Campaign PerformanceMarketing science (Providence, R.I.), 2009-03, Vol.28 (2), p.251-263 [Peer Reviewed Journal]2009 INFORMS ;COPYRIGHT 2009 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0393 ;CODEN: MARSE5Full text available |
|
9 |
Material Type: Article
|
Gap analysis of green hotel marketingInternational journal of contemporary hospitality management, 2013-01, Vol.25 (7), p.1017-1048 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2012-0156Full text available |
|
10 |
Material Type: Article
|
When will price increases associated with company donations to charity be perceived as fair?Journal of the Academy of Marketing Science, 2016-09, Vol.44 (5), p.608-626 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;Journal of the Academy of Marketing Science is a copyright of Springer, 2016. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0454-5 ;CODEN: JAMSDEFull text available |
|
11 |
Material Type: Article
|
Finding Goldilocks Influencers: How Follower Count Drives Social Media EngagementJournal of marketing, 2023-05, Vol.87 (3), p.383-405 [Peer Reviewed Journal]The Author(s) 2022 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429221125131Digital Resources/Online E-Resources |
|
12 |
Material Type: Article
|
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative ComponentsJournal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer16060128Full text available |
|
13 |
Material Type: Article
|
Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value CustomersAlgorithms, 2024-01, Vol.17 (1), p.27 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1999-4893 ;EISSN: 1999-4893 ;DOI: 10.3390/a17010027Full text available |
|
14 |
Material Type: Article
|
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platformPublic health nutrition, 2023-04, Vol.26 (4), p.716-724 [Peer Reviewed Journal]The Author(s), 2023. Published by Cambridge University Press on behalf of The Nutrition Society ;The Author(s), 2023. Published by Cambridge University Press on behalf of The Nutrition Society. This work is licensed under the Creative Commons Attribution – Non-Commercial – Share Alike License This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is used to distribute the re-used or adapted article and the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use. (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Authors 2023 2023 The Authors ;ISSN: 1368-9800 ;EISSN: 1475-2727 ;DOI: 10.1017/S1368980023000083 ;PMID: 36645264Full text available |
|
15 |
Material Type: Article
|
Online marketing model for evaluating the effectiveness of companies' relationships with end customersUTMS journal of economics, 2020-09, Vol.11 (1), p.93-107 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1857-6982 ;ISSN: 1857-6974 ;EISSN: 1857-6982Full text available |
|
16 |
Material Type: Article
|
Personalized subject lines in email marketingMarketing letters, 2023-12, Vol.34 (4), p.727-733 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-023-09701-7Digital Resources/Online E-Resources |
|
17 |
Material Type: Article
|
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector MachineJournal of theoretical and applied electronic commerce research, 2022-07, Vol.17 (3), p.1003-1018 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer17030051Full text available |
|
18 |
Material Type: Article
|
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviewsJournal of the Academy of Marketing Science, 2020-03, Vol.48 (2), p.222-245 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00673-7Full text available |
|
19 |
Material Type: Article
|
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related MarketingJournal of advertising, 2007-06, Vol.36 (2), p.63-74 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2007 ;Copyright 2007 American Academy of Advertising ;COPYRIGHT 2007 Taylor & Francis Group LLC ;Copyright M. E. Sharpe Inc. Summer 2007 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367360204 ;CODEN: JOADD7Full text available |
|
20 |
Material Type: Article
|
Strategic social media marketing: An empirical analysis of sequential advertisingProduction and operations management, 2023-12, Vol.32 (12), p.4005-4020 [Peer Reviewed Journal]2023 The Authors ;ISSN: 1059-1478 ;EISSN: 1937-5956 ;DOI: 10.1111/poms.14075Digital Resources/Online E-Resources |