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1
Arts marketing: Choice criteria of theatre visitors
Arts marketing: Choice criteria of theatre visitors
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Arts marketing: Choice criteria of theatre visitors

Marketing (Beograd), 2023-01, Vol.54 (4), p.264-270

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2304264V

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2
Global pandemic and digital marketing: Trends and perspectives
Global pandemic and digital marketing: Trends and perspectives
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Global pandemic and digital marketing: Trends and perspectives

Marketing (Beograd), 2022, Vol.53 (2), p.143-152

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2202143L

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3
Research on the application of marketing analytics by organizations in Serbia
Research on the application of marketing analytics by organizations in Serbia
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Research on the application of marketing analytics by organizations in Serbia

Marketing (Beograd), 2023-01, Vol.54 (3), p.169-176

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2303169S

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4
Digital marketing as a tool for inclusive employment
Digital marketing as a tool for inclusive employment
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Digital marketing as a tool for inclusive employment

Marketing (Beograd), 2023-01, Vol.54 (4), p.271-277

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2304271L

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5
Importance and role of formal marketing education: Academic and practitioner perceptions
Importance and role of formal marketing education: Academic and practitioner perceptions
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Importance and role of formal marketing education: Academic and practitioner perceptions

Marketing (Beograd), 2023-01, Vol.54 (3), p.177-188

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2303177V

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6
Use of social networks by destination marketing organizations
Use of social networks by destination marketing organizations
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Use of social networks by destination marketing organizations

Marketing (Beograd), 2019, Vol.50 (3), p.195-206

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1903195Z

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7
Relative importance of neuromarketing in support of banking service users
Relative importance of neuromarketing in support of banking service users
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Relative importance of neuromarketing in support of banking service users

Marketing (Beograd), 2022, Vol.53 (2), p.131-142

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2202131S

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8
A challenge of holistic marketing in artistic projects
A challenge of holistic marketing in artistic projects
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A challenge of holistic marketing in artistic projects

Marketing (Beograd), 2018, Vol.49 (2), p.105-112

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt802105C

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9
The role of internal marketing in employees' organizational identification
The role of internal marketing in employees' organizational identification
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The role of internal marketing in employees' organizational identification

Marketing (Beograd), 2022, Vol.53 (1), p.12-27

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2201012M

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10
Marketing export barriers companies from Serbia
Marketing export barriers companies from Serbia
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Marketing export barriers companies from Serbia

Marketing (Beograd), 2017-01, Vol.48 (3), p.169-175

ISSN: 0354-3471 ;EISSN: 2334-8364

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11
The analysis of intention to purchase electric bicycles by students: Marketing and financial implications
The analysis of intention to purchase electric bicycles by students: Marketing and financial implications
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The analysis of intention to purchase electric bicycles by students: Marketing and financial implications

Marketing (Beograd), 2023, Vol.54 (1), p.33-40

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2301033M

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12
Back to the future: Application of Web3 technologies in marketing
Back to the future: Application of Web3 technologies in marketing
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Back to the future: Application of Web3 technologies in marketing

Marketing (Beograd), 2023-01, Vol.54 (4), p.243-250

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2304243A

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13
Influencers as a segment of digital marketing communication: Generation Y attitudes
Influencers as a segment of digital marketing communication: Generation Y attitudes
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Influencers as a segment of digital marketing communication: Generation Y attitudes

Marketing (Beograd), 2020, Vol.51 (2), p.98-107

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2002098V

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14
Considering modern trends in digital marketing
Considering modern trends in digital marketing
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Considering modern trends in digital marketing

Marketing (Beograd), 2020, Vol.51 (1), p.34-42

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2001034S

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15
Corporate social responsibility of commercial banks in Serbia: Reporting practice, implemented activities and perception of stakeholders
Corporate social responsibility of commercial banks in Serbia: Reporting practice, implemented activities and perception of stakeholders
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Corporate social responsibility of commercial banks in Serbia: Reporting practice, implemented activities and perception of stakeholders

Marketing (Beograd), 2022, Vol.53 (1), p.65-76

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2201065V

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16
Measuring the impact of the COVID-19 pandemic on the marketing industry of Serbia
Measuring the impact of the COVID-19 pandemic on the marketing industry of Serbia
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Measuring the impact of the COVID-19 pandemic on the marketing industry of Serbia

Marketing (Beograd), 2022, Vol.53 (1), p.51-64 [Peer Reviewed Journal]

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2201051A

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17
Marketing aspect of the relationship between percipped quality of higher education service and students' loyalty
Marketing aspect of the relationship between percipped quality of higher education service and students' loyalty
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Marketing aspect of the relationship between percipped quality of higher education service and students' loyalty

Marketing (Beograd), 2022, Vol.53 (2), p.95-106

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2202095M

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18
Aggressiveness of telemarketing
Aggressiveness of telemarketing
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Aggressiveness of telemarketing

Marketing (Beograd), 2022, Vol.53 (2), p.107-114

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2202107D

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19
Consumers' perception of products with geographical indications in Serbia
Consumers' perception of products with geographical indications in Serbia
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Consumers' perception of products with geographical indications in Serbia

Marketing (Beograd), 2022, Vol.53 (3), p.193-202

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2203193U

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20
Strategic marketing planning: Case study hostels in Novi Sad
Strategic marketing planning: Case study hostels in Novi Sad
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Strategic marketing planning: Case study hostels in Novi Sad

Marketing (Beograd), 2020, Vol.51 (3), p.188-199

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2003188V

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