Language:

Results 1 - 20 of 818,684 for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method

Results 1 2 3 4 5

Show only

Digital Resources/Online E-Resources (818,357)
Peer-reviewed Journals (610)

Refined by: subject: Advertising

Result Number	Material Type	Record Details and Options
1	Material Type: Article	Even the rich can make themselves poor: a critical examination of IV methods in marketing applications Marketing science (Providence, R.I.), 2014-09, Vol.33 (5), p.655-672 [Peer Reviewed Journal] COPYRIGHT 2014 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2014 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2014.0860 ;CODEN: MARSE5 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
2	Material Type: Article	Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics Online information review, 2016-08, Vol.40 (4), p.458-471 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/OIR-06-2015-0176 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	To be or not to be algorithm aware: a question of a new digital divide? Information, communication & society, 2021-09, Vol.24 (12), p.1779-1796 [Peer Reviewed Journal] 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2020 ;ISSN: 1369-118X ;EISSN: 1468-4462 ;DOI: 10.1080/1369118X.2020.1736124 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	Risk, Resilience, and Smoking in a National, Probability Sample of Sexual and Gender Minority Adults, 2017, USA Health education & behavior, 2020-04, Vol.47 (2), p.272 [Peer Reviewed Journal] ISSN: 1090-1981 ;EISSN: 1552-6127 ;DOI: 10.1177/1090198119893374 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
5	Material Type: Article	Assessing Algorithmic Fairness with Unobserved Protected Class Using Data Combination Management science, 2022-03, Vol.68 (3), p.1959-1981 [Peer Reviewed Journal] COPYRIGHT 2022 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 2022 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2020.3850 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
6	Material Type: Article	Online viewers’ choices over advertisement number and duration Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.215-238 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2019-0110 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials Internet research, 2015-08, Vol.25 (4), p.498-526 [Peer Reviewed Journal] Authors. Published by Emerald Group Publishing Limited. This work is published under the Creative Commons Attribution (CC BY 3.0) Licence. Anyone may reproduce, distribute, translate and create derivative works of the article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at . ;2015. This work is published under http://creativecommons.org/licenses/by/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-01-2014-0020 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Green Brand of Companies and Greenwashing under Sustainable Development Goals Sustainability (Basel, Switzerland), 2020-02, Vol.12 (4), p.1679 [Peer Reviewed Journal] 2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12041679 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	The Impact of YouTube on Present and Future Firm Value: Using Unstructured Text Analysis Sustainability, 2023-03, Vol.15 (5), p.4346 [Peer Reviewed Journal] COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15054346 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	A New Criterion for Model Selection Mathematics (Basel), , Vol.7 (12), p.1215 [Peer Reviewed Journal] 2019 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2227-7390 ;EISSN: 2227-7390 ;DOI: 10.3390/math7121215 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets Marketing science (Providence, R.I.), 2010-09, Vol.29 (5), p.944-957 [Peer Reviewed Journal] 2010 INFORMS ;COPYRIGHT 2010 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2010 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1100.0572 ;CODEN: MARSE5 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
12	Material Type: Article	An instrumental variable approach to distinguishing perceptions from preferences for beer brands Managerial and decision economics, 2018-06, Vol.39 (4), p.403-417 [Peer Reviewed Journal] Copyright © 2018 John Wiley & Sons, Ltd. ;ISSN: 0143-6570 ;EISSN: 1099-1468 ;DOI: 10.1002/mde.2913 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
13	Material Type: Article	Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic Marketing science (Providence, R.I.), 2022-03, Vol.41 (2), p.230-242 [Peer Reviewed Journal] COPYRIGHT 2022 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2022 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2021.1328 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
14	Material Type: Article	Recursive Computation of the Conditional Probability Function of the Quadratic Exponential Model for Binary Panel Data Computational economics, 2023-02, Vol.61 (2), p.529-557 [Peer Reviewed Journal] The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021 ;COPYRIGHT 2023 Springer ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021. ;ISSN: 0927-7099 ;EISSN: 1572-9974 ;DOI: 10.1007/s10614-021-10218-2 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Relationship between e-cigarette point of sale recall and e-cigarette use in secondary school children: a cross-sectional study BMC public health, 2016-04, Vol.16 (321), p.310-310, Article 310 [Peer Reviewed Journal] COPYRIGHT 2016 BioMed Central Ltd. ;2016. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Best et al. 2016 ;ISSN: 1471-2458 ;EISSN: 1471-2458 ;DOI: 10.1186/s12889-016-2968-2 ;PMID: 27075888 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Online recommenders' anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders' perceived ability to learn PloS one, 2023-06, Vol.18 (6), p.e0287663-e0287663 [Peer Reviewed Journal] Copyright: © 2023 Trzebiński et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Trzebiński et al 2023 Trzebiński et al ;2023 Trzebiński et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0287663 ;PMID: 37390062 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Adverse Selection and Auction Design for Internet Display Advertising The American economic review, 2016-10, Vol.106 (10), p.2852-2866 [Peer Reviewed Journal] Copyright© 2016 American Economic Association ;Copyright American Economic Association Oct 2016 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.20141198 ;CODEN: AENRAA Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Blogs, Advertising, and Local-Market Movie Box Office Performance Management science, 2013-12, Vol.59 (12), p.2635-2654 [Peer Reviewed Journal] 2013 INFORMS ;COPYRIGHT 2013 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Dec 2013 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2013.1732 ;CODEN: MNSCDI Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
19	Material Type: Article	Emotional brand attachment: a factor in customer-bank relationships International journal of bank marketing, 2016-04, Vol.34 (2), p.136-150 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-06-2015-0092 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Modelling Interaction Decisions in Smart Cities: Why Do We Interact with Smart Media Displays? Energies (Basel), 2019-07, Vol.12 (14), p.2840 [Peer Reviewed Journal] 2019. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1996-1073 ;EISSN: 1996-1073 ;DOI: 10.3390/en12142840 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

Results 1 - 20 of 818,684 for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method

Results 1 2 3 4 5

Personalize your results

Edit

Add page to My Research

Refine Search Results

Expand My Results

Expand My Results

Show only

Digital Resources/Online E-Resources (818,357)
Peer-reviewed Journals (610)

on this subject:


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Results 1 - 20 of 818,684 for All Library Resources

COPYRIGHT 2014 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2014 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2014.0860 ;CODEN: MARSE5

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/OIR-06-2015-0176

2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2020 ;ISSN: 1369-118X ;EISSN: 1468-4462 ;DOI: 10.1080/1369118X.2020.1736124

ISSN: 1090-1981 ;EISSN: 1552-6127 ;DOI: 10.1177/1090198119893374

COPYRIGHT 2022 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 2022 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2020.3850

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-07-2019-0110

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12041679

2010 INFORMS ;COPYRIGHT 2010 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2010 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1100.0572 ;CODEN: MARSE5

Copyright © 2018 John Wiley & Sons, Ltd. ;ISSN: 0143-6570 ;EISSN: 1099-1468 ;DOI: 10.1002/mde.2913

COPYRIGHT 2022 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2022 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2021.1328

Copyright© 2016 American Economic Association ;Copyright American Economic Association Oct 2016 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.20141198 ;CODEN: AENRAA

2013 INFORMS ;COPYRIGHT 2013 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Dec 2013 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2013.1732 ;CODEN: MNSCDI

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-06-2015-0092

Results 1 - 20 of 818,684 for All Library Resources

Personalize your results

Refine Search Results

Expand My Results

Show only

Refine My Results

Creation Date

New Records

Resource Type

Subject

Databases

Language

Journal Title

on this subject:

Searching Remote Databases, Please Wait