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Online influencer marketingJournal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4Full text available |
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2 |
Material Type: Article
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancyJournal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4Digital Resources/Online E-Resources |
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3 |
Material Type: Article
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Frontiers of the marketing paradigm in the third millenniumJournal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDEFull text available |
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4 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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5 |
Material Type: Article
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The value relevance of digital marketing capabilities to firm performanceJournal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688 [Peer Reviewed Journal]The Author(s) 2022. corrected publication 2022 ;The Author(s) 2022. ;COPYRIGHT 2022 Springer ;The Author(s) 2022. corrected publication 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2022, corrected publication 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00858-7 ;PMID: 35463184Full text available |
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6 |
Material Type: Article
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The future of digital technologies in marketing: A conceptual framework and an overviewJournal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1125-1134 [Peer Reviewed Journal]Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00906-2Full text available |
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7 |
Material Type: Article
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The future of social media in marketingJournal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Peer Reviewed Journal]The Author(s) 2019 ;The Author(s) 2019. ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00695-1 ;PMID: 32431463Full text available |
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8 |
Material Type: Article
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Research in marketing strategyJournal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1Full text available |
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9 |
Material Type: Article
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Why papers are rejected and how to get yours acceptedQualitative market research, 2017-01, Vol.20 (1), p.60-67 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2016-0051Full text available |
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10 |
Material Type: Article
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Personalized mobile marketing strategiesJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3Full text available |
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11 |
Material Type: Article
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Export marketing strategy implementation, export marketing capabilities, and export venture performanceJournal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0275-0 ;CODEN: JAMSDEFull text available |
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12 |
Material Type: Article
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Online relationship marketingJournal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393 [Peer Reviewed Journal]Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0621-6Full text available |
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13 |
Material Type: Article
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The Impact of Different Touchpoints on Brand ConsiderationJournal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3Full text available |
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14 |
Material Type: Article
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Upper echelons research in marketingJournal of the Academy of Marketing Science, 2021, Vol.49 (1), p.198-219 [Peer Reviewed Journal]Academy of Marketing Science 2020 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2020. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00724-4Full text available |
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15 |
Material Type: Article
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Behaviorally targeted location-based mobile marketingJournal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702 [Peer Reviewed Journal]The Author(s) 2021 ;COPYRIGHT 2021 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00784-0Full text available |
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16 |
Material Type: Article
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Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibilityEuropean journal of marketing, 2022-02, Vol.56 (2), p.400-441 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0670Full text available |
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17 |
Material Type: Article
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directionsInternational marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080Full text available |
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18 |
Material Type: Article
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product PerceptionsJournal of business ethics, 2021-07, Vol.171 (4), p.719-739 [Peer Reviewed Journal]Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04461-0Full text available |
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19 |
Material Type: Article
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How artificial intelligence will change the future of marketingJournal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0Full text available |
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20 |
Material Type: Article
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Marketing research on Mobile apps: past, present and futureJournal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.195-225 [Peer Reviewed Journal]Academy of Marketing Science 2021 ;Academy of Marketing Science 2021. ;COPYRIGHT 2022 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00815-w ;PMID: 34776554Full text available |