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1
Marketing focused on the online brand community: The example of Zara
Marketing focused on the online brand community: The example of Zara
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Marketing focused on the online brand community: The example of Zara

Marketing (Beograd), 2021, Vol.52 (1), p.32-42

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2101032P

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2
Relations between purchase decision styles and personal characteristics of buyers
Relations between purchase decision styles and personal characteristics of buyers
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Relations between purchase decision styles and personal characteristics of buyers

Marketing (Beograd), 2020, Vol.51 (4), p.237-246

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt2004237M

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3
Consumer preferences and attitudes in relation to the social and environmental dimensions of corporate social responsibility
Consumer preferences and attitudes in relation to the social and environmental dimensions of corporate social responsibility
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Consumer preferences and attitudes in relation to the social and environmental dimensions of corporate social responsibility

Marketing (Beograd), 2021, Vol.52 (3), p.149-162

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/mkng2103149V

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4
Goals of consumers in the context of slow tourism
Goals of consumers in the context of slow tourism
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Goals of consumers in the context of slow tourism

Marketing (Beograd), 2018, Vol.49 (3), p.172-180

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1803172T

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5
Uncertainty avoidance in purchase decision process
Uncertainty avoidance in purchase decision process
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Uncertainty avoidance in purchase decision process

Marketing (Beograd), 2018, Vol.49 (3), p.181-191

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1803181S

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6
Personal traits and purchasing values of traditional buyers and online shoppers
Personal traits and purchasing values of traditional buyers and online shoppers
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Personal traits and purchasing values of traditional buyers and online shoppers

Marketing (Beograd), 2019, Vol.50 (1), p.3-12

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/Markt1901003A

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7
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking
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An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking

Marketing (Beograd), 2011, Vol.42 (1), p.44-52

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1101044K

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8
Analysing the components of attitude in a function of improving consumer protection in the Republic of Serbia
Analysing the components of attitude in a function of improving consumer protection in the Republic of Serbia
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Analysing the components of attitude in a function of improving consumer protection in the Republic of Serbia

Marketing (Beograd), 2014, Vol.45 (3), p.187-200

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1403187C

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9
The business case for corporate social responsibility
The business case for corporate social responsibility
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The business case for corporate social responsibility

Marketing (Beograd), 2012, Vol.43 (3), p.191-198

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1203191V

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10
Self-concept as a significant determinant of brand choice and consumer buying behaviour
Self-concept as a significant determinant of brand choice and consumer buying behaviour
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Self-concept as a significant determinant of brand choice and consumer buying behaviour

Marketing (Beograd), 2011, Vol.42 (2), p.106-117

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1102106S

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11
Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria
Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria
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Typology of consumer behavior in times of economic crisis: A segmentation study from Bulgaria

Marketing (Beograd), 2011, Vol.42 (3), p.161-170 [Peer Reviewed Journal]

ISSN: 0354-3471 ;EISSN: 2334-8364 ;DOI: 10.5937/markt1103161K

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12
Brand values for consumers and companies
Brand values for consumers and companies
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Brand values for consumers and companies

Marketing (Beograd), 2010-01, Vol.41 (1), p.3-16

ISSN: 0354-3471 ;EISSN: 2334-8364

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13
My Little Luxury': A Consumer-Centred, Experiential view
My Little Luxury': A Consumer-Centred, Experiential view
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My Little Luxury': A Consumer-Centred, Experiential view

Marketing, 2011-01, Vol.33 (1), p.57-67 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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14
The calorie dilemma: Leaner and larger, or tastier yet smaller meals? Calorie consumption and willingness to trade food quantity for food taste in fast food products
The calorie dilemma: Leaner and larger, or tastier yet smaller meals? Calorie consumption and willingness to trade food quantity for food taste in fast food products
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The calorie dilemma: Leaner and larger, or tastier yet smaller meals? Calorie consumption and willingness to trade food quantity for food taste in fast food products

Marketing, 2011-01, Vol.33 (4), p.305-316 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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15
Word of mouth komunikacija
Word of mouth komunikacija
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Word of mouth komunikacija

Marketing (Beograd), 2009-01, Vol.40 (1), p.33-38

ISSN: 0354-3471 ;EISSN: 2334-8364

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16
Social Decline and Consumption: Emotional and Behavioural Coping Strategies of Members of the Middle Class in Cases of Financial Loss
Social Decline and Consumption: Emotional and Behavioural Coping Strategies of Members of the Middle Class in Cases of Financial Loss
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Social Decline and Consumption: Emotional and Behavioural Coping Strategies of Members of the Middle Class in Cases of Financial Loss

Marketing, 2011-04, Vol.33 (2), p.133-146 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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17
THE GREAT BELATED DEBATE
THE GREAT BELATED DEBATE
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THE GREAT BELATED DEBATE

Marketing, 2016-04, Vol.121 (1), p.10

Copyright Rogers Publishing Limited Spring 2016 ;ISSN: 1196-4650

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18
Stabilität oder Fragilität des Effekts des regulatorischen Fits? Eine Längsschnittanalyse zur Wahrnehmung von Marken
Stabilität oder Fragilität des Effekts des regulatorischen Fits? Eine Längsschnittanalyse zur Wahrnehmung von Marken
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Stabilität oder Fragilität des Effekts des regulatorischen Fits? Eine Längsschnittanalyse zur Wahrnehmung von Marken

Marketing, 2011-01, Vol.33 (1), p.19-31 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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19
Der Einfluss des Härtegrades und der Verprobung von Produkten auf die Bewertung von Verpackungen
Der Einfluss des Härtegrades und der Verprobung von Produkten auf die Bewertung von Verpackungen
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Der Einfluss des Härtegrades und der Verprobung von Produkten auf die Bewertung von Verpackungen

Marketing, 2011-01, Vol.33 (4), p.263-277 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2011-4-263

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20
Members only! - Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht
Members only! - Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht
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Members only! - Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht

Marketing, 2011-01, Vol.33 (4), p.317-328 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2011-4-317

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