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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Literatur zum Thema: Kleinkundenmanagement: Literaturhinweise zusammengestellt von Diplom-Kauffrau You-Cheong LeeMarketing Review St. Gallen, 2014-06, Vol.31 (3), p.76-76 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2014 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2014 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-014-0367-6Full text available |
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Managing Customer Value in Business-to-Business MarketsMarketing Review St. Gallen, 2014-06, Vol.31 (3), p.46-54 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2014 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2014 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-014-0362-yFull text available |
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Prozessorientierung als Schlüssel eines wertbasierten B-to-B-MarketingMarketing Review St. Gallen, 2014-12, Vol.31 (6), p.48-55 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2014 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2014 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-014-0424-1Full text available |
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Kochen ohne Rezept Wie der digitale B-to-B-Kundendialog trotzdem glücktMarketing Review St. Gallen, 2015-06, Vol.32 (3), p.22-29 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0531-7Full text available |
| 5 |
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Literatur zum Thema: Neue Technologien in Marketing und Handel: Zusammengestellt von Elena EssigMarketing Review St. Gallen, 2015, Vol.32 (3), p.87-88 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0543-3Full text available |
| 6 |
Material Type: Article
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Literatur zum Thema: Marketingentscheidungen: Literaturhinweise zusammengestellt von Selina WilkeMarketing Review St. Gallen, 2015, Vol.32 (2), p.87-88 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0524-6Full text available |
| 7 |
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Design Thinking Tools: Early Insights Accelerate Marketers’ SuccessMarketing Review St. Gallen, 2015-03, Vol.32 (1), p.40-51 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0507-7Full text available |
| 8 |
Material Type: Article
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Healthcare Marketing – Eine kritische ReflexionMarketing Review St. Gallen, 2011-12, Vol.28 (6), p.8-15 [Peer Reviewed Journal]Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-011-0091-4Full text available |
| 9 |
Material Type: Article
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Einkauf trifft VerkaufMarketing Review St. Gallen, 2011-08, Vol.28 (4), p.1-1 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden GmbH 2011 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-011-0041-1Full text available |
| 10 |
Material Type: Article
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Goal Relations at Trade Shows – a B-to-B versus B-to-C ComparisonMarketing Review St. Gallen, 2011-04, Vol.28 (2), p.22-27 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden GmbH 2011 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-011-0018-0Full text available |
| 11 |
Material Type: Article
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Die Bedeutung von B2B-Marken im Kaufentscheidungsprozess industrieller KäuferMarketing Review St. Gallen, 2013-04, Vol.30 (4), p.101-114 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2013 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2013 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-013-0260-8Full text available |
| 12 |
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Erfolgsfaktoren für den internationalen Roll-out von Value SellingMarketing Review St. Gallen, 2014-12, Vol.31 (6), p.66-76 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2014 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2014 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-014-0426-zFull text available |
| 13 |
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Managing change to avoid unwanted outcomesMarketing Review St. Gallen, 2013-11, Vol.30 (5), p.72-82 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2013 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2013 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-013-0279-xFull text available |
| 14 |
Material Type: Article
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Literatur zum Thema: Prozessorientiertes Marketing: Zusammengestellt von Karina Kortes, M. ScMarketing Review St. Gallen, 2014-12, Vol.31 (6), p.87-88 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2014 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2014 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-014-0428-xFull text available |
| 15 |
Material Type: Article
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BuchrezensionMarketing Review St. Gallen, 2015-12, Vol.32 (6), p.103-104 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0582-9Full text available |
| 16 |
Material Type: Article
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Menschen an der Haustür unvorbereitet anzusprechen und einen Staubsauger verkaufen zu wollen, passt nicht mehr in unsere ZeitMarketing Review St. Gallen, 2015-12, Vol.32 (6), p.7-11 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0589-2Full text available |
| 17 |
Material Type: Article
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Vom Produkthersteller zum Serviceanbieter — Geschäftsmodelle der ServicetransformationMarketing Review St. Gallen, 2015-03, Vol.32 (1), p.28-39 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0510-zFull text available |
| 18 |
Material Type: Article
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A Service Perspective on IBM’s BrandMarketing Review St. Gallen, 2010-12, Vol.27 (6), p.44-48 [Peer Reviewed Journal]Gabler Verlag 2010 ;ISSN: 1865-6544 ;EISSN: 1862-5991 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-010-0098-2Full text available |
| 19 |
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Co-creation on a global scale: How customers impact firms’ internationalization strategiesMarketing Review St. Gallen, 2010-04, Vol.27 (2), p.48-52 [Peer Reviewed Journal]Gabler Verlag 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-010-0029-2Full text available |
| 20 |
Material Type: Article
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Online Product Disposition on the Rise — The Specific Case of Online ResaleMarketing Review St. Gallen, 2015, Vol.32 (5), p.66-76 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2015 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2015 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1007/s11621-015-0577-6Full text available |
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