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Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysisInternational marketing review, 2020-08, Vol.37 (4), p.651-669 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-11-2018-0322Full text available |
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Material Type: Article
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The value of personal information in online markets with endogenous privacyManagement science, 2019-03, Vol.65 (3), p.1342-1362 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2017.2989Digital Resources/Online E-Resources |
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3 |
Material Type: Article
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A Comparison of Return Rate Calculation Methods: Evidence from 16 RetailersJournal of retailing, 2021-12, Vol.97 (4), p.676-696 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.04.001Full text available |
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Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of companyThe Journal of services marketing, 2015-02, Vol.29 (1), p.15-25 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-10-2013-0272Full text available |
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Material Type: Article
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Substitutability of menthol cigarette alternatives: a clinical trialTobacco control, 2023-11, p.tc-2023-058272 [Peer Reviewed Journal]Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. ;2023 Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. http://creativecommons.org/licenses/by-nc/4.0/ This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ . Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tc-2023-058272 ;PMID: 37963771Full text available |
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Material Type: Article
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An Industry Equilibrium Analysis of Downstream Vertical IntegrationMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.115-130 [Peer Reviewed Journal]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1070.0335 ;CODEN: MARSE5Full text available |
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Material Type: Article
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People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firmsJournal of service management, 2022-07, Vol.33 (4/5), p.507-519 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/JOSM-01-2022-0033Full text available |
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8 |
Material Type: Article
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Pricing decisions of risk averse logistic companies with carbon cap and trade under Stackelberg gamePloS one, 2023-07, Vol.18 (7), p.e0287982-e0287982 [Peer Reviewed Journal]Copyright: © 2023 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Huang et al 2023 Huang et al ;2023 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0287982 ;PMID: 37467212Full text available |
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9 |
Material Type: Article
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Understanding and implementing CRM initiatives in international marketsInternational marketing review, 2020-08, Vol.37 (4), p.735-746 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2019-0121Full text available |
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10 |
Material Type: Article
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CSR communications strategies through social media and influence on e-reputation: An exploratory studyManagement decision, 2016-03, Vol.54 (2), p.363-389 [Peer Reviewed Journal]Emerald Group Publishing Limited 2016 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-01-2015-0015 ;CODEN: MANDA4Full text available |
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11 |
Material Type: Article
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Customer satisfaction and business performance: a firm-level analysisThe Journal of services marketing, 2011-02, Vol.25 (1), p.20-32 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/08876041111107032Full text available |
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12 |
Material Type: Article
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Measuring the Benefits of Employee EngagementMIT Sloan management review, 2015-06, Vol.56 (4), p.67 [Peer Reviewed Journal]Copyright © Massachusetts Institute of Technology, 2015. All rights reserved. ;ISSN: 1532-9194 ;EISSN: 1532-8937 ;CODEN: SMRVAOFull text available |
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13 |
Material Type: Article
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Cause-related marketing in international business: what works and what does not?International marketing review, 2020-08, Vol.37 (4), p.593-601 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-05-2019-0144Full text available |
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14 |
Material Type: Article
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Optimization of Rice Distribution Using a Linear Programming Model at Perum Bulog, West Java Regional Division, IndonesiaWebology, 2021-12, Vol.18 (2), p.183-198 [Peer Reviewed Journal]Copyright Dr. Alireza Noruzi, University of Tehran, Department of Library and Information Science Dec 2021 ;ISSN: 1735-188X ;EISSN: 1735-188X ;DOI: 10.14704/WEB/V18I2/WEB18315Full text available |
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Material Type: Article
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Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in MalaysiaPloS one, 2022-06, Vol.17 (6), p.e0269319-e0269319 [Peer Reviewed Journal]COPYRIGHT 2022 Public Library of Science ;2022 Omar et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Omar et al 2022 Omar et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0269319 ;PMID: 35709157Full text available |
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Material Type: Article
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Large-scale sports events, sports gambling market and promotion risk management: Theoretical model and case analysis based on option hedging theoryPloS one, 2023-06, Vol.18 (6), p.e0286990-e0286990 [Peer Reviewed Journal]Copyright: © 2023 Chen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Chen et al 2023 Chen et al ;2023 Chen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0286990 ;PMID: 37343004Full text available |
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17 |
Material Type: Article
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Sustainable Marketing of Csr Through Employee Volunteering: The Tesco ExperienceAcademy of Marketing Studies journal, 2022-01, Vol.26 (S2) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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18 |
Material Type: Article
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Customer Metrics and Their Impact on Financial PerformanceMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.718-739 [Peer Reviewed Journal]Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0221 ;CODEN: MARSE5Full text available |
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19 |
Material Type: Article
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The value-relevance of social media activity of Finnish listed companiesInternational journal of accounting and information management, 2022-04, Vol.30 (2), p.301-323 [Peer Reviewed Journal]Antti Rautiainen and Jonna Jokinen. ;Antti Rautiainen and Jonna Jokinen. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1834-7649 ;EISSN: 1758-9037 ;DOI: 10.1108/IJAIM-04-2021-0076Full text available |
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Material Type: Article
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The Land Rover “Guest experience” marketing conceptStrategy & leadership, 2021-08, Vol.49 (4), p.31-36 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1087-8572 ;EISSN: 1758-9568 ;DOI: 10.1108/SL-06-2021-0056Full text available |