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Journal Of Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Customer Satisfaction, Cash Flow, and Shareholder ValueJournal of marketing, 2005-07, Vol.69 (3), p.115-130 [Peer Reviewed Journal]Copyright 2005 American Marketing Association ;Copyright (c) 2005 American Marketing Association. All rights reserved. ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.69.3.115.66364 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 2 |
Material Type: Article
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Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical IntegrationJournal of marketing, 2012-05, Vol.76 (3), p.130-147 [Peer Reviewed Journal]Copyright © 2012, American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.10.0494Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged SwordJournal of marketing, 2020-09, Vol.84 (5), p.22-40 [Peer Reviewed Journal]The Author(s) 2020 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920936205Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing CapabilityJournal of marketing, 2016-01, Vol.80 (1), p.26-46 [Peer Reviewed Journal]Copyright © 2016 American Marketing Association ;2016 American Marketing Association ;Copyright American Marketing Association Jan 2016 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.15.0013 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Brand Portfolio Strategy and Firm PerformanceJournal of marketing, 2009-01, Vol.73 (1), p.59-74 [Peer Reviewed Journal]Copyright American Marketing Association Jan 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.1.59 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Brand Portfolio Strategy and Firm PerformanceJournal of marketing, 2009-01, Vol.73 (1), p.59-74 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.1.059Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Consumer-Based Brand Equity and Firm RiskJournal of marketing, 2009-11, Vol.73 (6), p.47-60 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.47 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 8 |
Material Type: Article
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Customer Satisfaction and Stock Prices: High Returns, Low RiskJournal of marketing, 2006-01, Vol.70 (1), p.3-14 [Peer Reviewed Journal]Copyright 2006 American Marketing Association ;Copyright American Marketing Association Jan 2006 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.2006.70.1.3 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Measuring Marketing Productivity: Current Knowledge and Future DirectionsJournal of marketing, 2004-10, Vol.68 (4), p.76-89 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright American Marketing Association Oct 2004 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.68.4.76.42721 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Expanding the Role of Marketing: From Customer Equity to Market CapitalizationJournal of marketing, 2009-11, Vol.73 (6), p.119-136 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.119 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 11 |
Material Type: Article
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The Effect of Brand Acquisition and Disposal on Stock ReturnsJournal of marketing, 2012-01, Vol.76 (1), p.38-58 [Peer Reviewed Journal]Copyright © 2012, American Marking Association ;Copyright American Marketing Association Jan 2012 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.09.0209 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 12 |
Material Type: Article
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The Impact of Brand Quality on Shareholder WealthJournal of marketing, 2011-09, Vol.75 (5), p.88-104 [Peer Reviewed Journal]Copyright © 2011 American Marketing Association ;Copyright American Marketing Association Sep 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.75.5.88 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 13 |
Material Type: Article
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Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical EvidenceJournal of marketing, 2009-11, Vol.73 (6), p.154-166 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.154 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 14 |
Material Type: Article
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Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive CapacityJournal of marketing, 2011-11, Vol.75 (6), p.87-104 [Peer Reviewed Journal]Copyright © 2011, American Marking Association ;Copyright American Marketing Association Nov 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.09.0202 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 15 |
Material Type: Article
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Revenue Premium as an Outcome Measure of Brand EquityJournal of marketing, 2003-10, Vol.67 (4), p.1-17 [Peer Reviewed Journal]Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Oct 2003 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.67.4.1.18688 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Marketing Strategy and Wall Street: Nailing down Marketing's ImpactJournal of marketing, 2009-11, Vol.73 (6), p.115-118 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.115Digital Resources/Online E-Resources |
| 17 |
Material Type: Article
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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?Journal of marketing, 2004-10, Vol.68 (4), p.126-141 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright American Marketing Association Oct 2004 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.68.4.126.42735 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 18 |
Material Type: Article
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Balancing Risk and Return in a Customer PortfolioJournal of marketing, 2011-05, Vol.75 (3), p.1-17 [Peer Reviewed Journal]Copyright © 2011 American Marketing Association ;Copyright American Marketing Association May 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.75.3.1 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 19 |
Material Type: Article
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Customer Equity: An Integral Part of Financial ReportingJournal of marketing, 2008-03, Vol.72 (2), p.1-14 [Peer Reviewed Journal]Copyright 2008 American Marketing Association ;Copyright American Marketing Association Mar 2008 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.72.2.1 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Dual Distribution and Intangible Firm Value: Franchising in Restaurant ChainsJournal of marketing, 2006-07, Vol.70 (3), p.120-135 [Peer Reviewed Journal]Copyright 2006 American Marketing Association ;Copyright American Marketing Association Jul 2006 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.70.3.120 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
Results 1 - 20 of 41 for All Library Resources
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