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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and TrustOrganizations and markets in emerging economies, 2024-05, Vol.15 (1(30)) [Peer Reviewed Journal]ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/omee.2024.15.3Full text available |
| 2 |
Material Type: Article
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Digital marketing: consumers’ purchase intention towards e-commerce platform for urban regionInternational journal of human capital in urban management (Online), 2024-07, Vol.9 (3), p.473-488 [Peer Reviewed Journal]ISSN: 2476-4698 ;EISSN: 2476-4701 ;DOI: 10.22034/IJHCUM.2024.03.08Full text available |
| 3 |
Material Type: Article
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and TrustOrganizations and markets in emerging economies, 2024-05, Vol.15 (1(30)) [Peer Reviewed Journal]ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/10.15388/omee.2024.15.3Full text available |
| 4 |
Material Type: Article
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Facebook and luxury fashion brands: self-congruent posts and purchase intentionsJournal of Fashion Marketing and Management, 2020-04 [Peer Reviewed Journal]Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-09-2019-0215Full text available |
| 5 |
Material Type: Article
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'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?Journal Of Business Ethics, 2018-08 [Peer Reviewed Journal]Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1573-0697 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-018-3999-7Full text available |
| 6 |
Material Type: Article
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Implications of Advertising, Social Media, Product Quality, and Satisfaction on Intention to Purchase Skintific Skincare Products in Panai Hulu DistrictIndonesian Interdisciplinary Journal of Sharia Economics, 2024-06, Vol.7 (2)EISSN: 2621-606X ;DOI: 10.31538/iijse.v7i2.4948Full text available |
| 7 |
Material Type: Thesises (postgraduate)
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Odhalení hnacích sil záměru nákupu elektromobilů v AngliiVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 8 |
Material Type: Thesises (postgraduate)
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Jak zlepšit merchandisingový byznys profesionálního hokejového týmu finské ligy Oulun Kärpät?Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 9 |
Material Type: Article
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The Importance of Halal Brand Awareness in Purchasing Intentions in Indonesia: the Mediating Role of AttitudeEksyar: Jurnal Ekonomi Syari'ah dan Bisnis Islam, 2024-01, Vol.10 (2), p.313-323ISSN: 2355-438X ;EISSN: 2407-3709 ;DOI: 10.54956/eksyar.v10i2.507Full text available |
| 10 |
Material Type: Thesises (postgraduate)
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Analýza vlivu sociálních médií a influencerů napříč různými kategoriemi produktůVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 11 |
Material Type: Article
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Touch matters: The impact of physical contact on haptic product perception in virtual realityhttp://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |
| 12 |
Material Type: Thesises (postgraduate)
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Online Shop Presentation Modes for Consumer Decision Making and Flow ExperiencesAttribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ieDigital Resources/Online E-Resources |
| 13 |
Material Type: Article
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The effect of sustainable marketing analysis on purchasing decisions with buying intention as a mediation: evidence from zero waste shop in IndonesiaVerslas: teorija ir praktika, 2024-05, Vol.25 (1)ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2024.19317Full text available |
| 14 |
Material Type: Article
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Working (out) with fitness influencers - benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarityDigital health, 2024-06, Vol.10, p.20552076241258393-20552076241258393 [Peer Reviewed Journal]The Author(s) 2024 2024 SAGE Publications Ltd, unless otherwise noted. Manuscript content on this site is licensed under Creative Commons Licenses ;ISSN: 2055-2076 ;EISSN: 2055-2076 ;DOI: 10.1177/20552076241258393Full text available |
| 15 |
Material Type: Article
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Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarityJournal Of Product & Brand Management, 2019-01 [Peer Reviewed Journal]Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929Full text available |
| 16 |
Material Type: Article
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The role of flow for mobile advergaming effectivenessOnline Information Review, 2019-11 [Peer Reviewed Journal]Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/OIR-06-2018-0198Full text available |
| 17 |
Material Type: Article
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Investigating components and causes of sabotage by academics using collective intelligence analysisStudies In Higher Education, 2018-05 [Peer Reviewed Journal]Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1470-174X ;EISSN: 1470-174X ;DOI: 10.1080/03075079.2018.1477128Digital Resources/Online E-Resources |
| 18 |
Material Type: Thesises (postgraduate)
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The impact of TikTok livestreaming on buying behavior in fashion products of Gen Z in VietnamVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 19 |
Material Type: Article
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Impulse buying tendency in online food delivery service among Muslims in IndonesiaInnovative marketing, 2024-06, Vol.20 (2), p.217-229 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.18Full text available |
| 20 |
Material Type: Thesises (postgraduate)
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Exploring the horizon of High-End Fashion amongst Gen Z in IndiaVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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