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1	Material Type: Article	Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions Tourism & management studies, 2022-01, Vol.18 (3), p.37-47 [Peer Reviewed Journal] This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI \| INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8466 ;ISSN: 2182-8458 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2022.180303 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Maybelline: dilemas e desafios do lançamento no Brasil Cadernos EBAPE.BR, 2022-11, Vol.20 (6), p.931-943 [Peer Reviewed Journal] COPYRIGHT 2022 Fundacao Getulio Vargas ;ISSN: 1679-3951 ;EISSN: 1679-3951 ;DOI: 10.1590/1679-395120220008 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	P064/S1-P64 EL MARKETING DIGITAL DE SLM EN LA ARGENTINA VIEJAS PRÁCTICAS DE VIOLACIÓN EN NUEVOS ESPACIOS Archivos latinoamericanos de nutrición, 2023-10, Vol.73 [Peer Reviewed Journal] 2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0004-0622 ;EISSN: 2309-5806 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	O80 CARACTERIZACIÓN DE LAS ESTRATEGIAS DE MARKETING EN LOS PRODUCTOS DE MAYOR CONSUMO EN ESCOLARES EN CUENCA ECUADOR Archivos latinoamericanos de nutrición, 2023-10, Vol.73 [Peer Reviewed Journal] 2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0004-0622 ;EISSN: 2309-5806 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Marketing social e marketing societal: uma confusão teórica Contextus (Fortaleza), 2018, Vol.16 (2), p.90-112 [Peer Reviewed Journal] LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI \| INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1678-2089 ;ISSN: 2178-9258 ;EISSN: 2178-9258 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	A importância das estratégias de marketing e nível de serviço na retenção e prospecção de clientes para o sucesso empresarial GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.19018-19038 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3098 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Marketing de relacionamento: proposta de implantação do plano tático de atração, fidelização e retenção de clientes em uma empresa de materiais de construção GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.18111-18136 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3027 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Inbound marketing: a implementação de estratégias para otimizar a gestão de marketing digital na Poliprint GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.17896-17918 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3011 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Proposta de implementação de ferramentas do marketing digital para captação de clientes: um estudo de caso em um comércio de pequeno porte em Manaus GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.17970-17987 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3015 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Proposta de reestruturação das estratégias de marketing: estudo de caso na empresa Centro Educacional Construir GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.17743-17762 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2997 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Proposta de reestruturação das ferramentas de planejamento de marketing: estudo de caso na empresa PJ Materiais de Construção GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.17535-17559 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2957 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Proposta de implementação de marketing empresarial para enriquecer as estratégias de divulgação e otimizar a estrutura, promover melhor engamento com os clientes: estudo de caso realizado na distribuidora Kibarato Cereal GeSec : Revista de Gestão e Secretariado, 2023-10, Vol.14 (10), p.17467-17488 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2947 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Os 4 P’s do marketing: uma análise em uma empresa familiar do ramo de serviços do norte do Rio Grande do Sul GeSec : Revista de Gestão e Secretariado, 2023-09, Vol.14 (9), p.16084-16107 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i9.2854 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	Desafios de inovação e marketing das pequenas empresas petrolíferas da bacia potiguar: a experiência do programa catalisa MPE GeSec : Revista de Gestão e Secretariado, 2023-08, Vol.14 (8), p.14275-14291 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i8.2667 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	O consumo visto por diferentes perspectivas: uma análise das opiniões dos gestores de marketing, gestores de entidades de defesa do consumidor e consumidores GeSec : Revista de Gestão e Secretariado, 2023-08, Vol.14 (8), p.13536-13560 [Peer Reviewed Journal] 2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i8.2612 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Relações entre marca eleitoral e decisão do voto Revista Pensamento Contemporâneo em Administração, 2023-08, Vol.17 (2), p.198-214 [Peer Reviewed Journal] 2023. This work is published under https://periodicos.uff.br/pca/about/editorialPolicies (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1982-2596 ;EISSN: 1982-2596 ;DOI: 10.12712/rpca.v17i2.57755 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Incursões na pré-história do marketing: o papel da infraestrutura de transporte na pa-vimentação de práticas de mercado na Inglaterra dos séculos XVIII e XIX Revista brasileira de marketing, 2023-01, Vol.21 (5), p.1903-1977 2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i5.22536 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Práticas contemporâneas de marketing: O caso de pequenas empresas de confecção de vestuários Revista de Empreendedorismo e Gestão de Pequenas Empresas, 2020, Vol.9 (3), p.408-442 [Peer Reviewed Journal] LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI \| INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2316-2058 ;EISSN: 2316-2058 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	O impacto do marketing experiencial na intenção de revisitar a marca: uma comparação entre grandes e pequenas redes de restaurantes fast-food Revista brasileira de marketing, 2022-05, Vol.21 (3), p.730 2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i3.21331 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Marketing eleitoral na perspectiva da psicologia comportamental: efeito no eleitor e no voto em cargos do executivo e legislativo Revista brasileira de marketing, 2021-10, Vol.20 (4), p.422-454 2021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.18570 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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COPYRIGHT 2022 Fundacao Getulio Vargas ;ISSN: 1679-3951 ;EISSN: 1679-3951 ;DOI: 10.1590/1679-395120220008

2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0004-0622 ;EISSN: 2309-5806

2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0004-0622 ;EISSN: 2309-5806

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3098

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3027

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3011

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.3015

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2997

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2957

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2947

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i9.2854

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i8.2667

2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i8.2612

2023. This work is published under https://periodicos.uff.br/pca/about/editorialPolicies (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1982-2596 ;EISSN: 1982-2596 ;DOI: 10.12712/rpca.v17i2.57755

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i5.22536

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i3.21331

2021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.18570

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