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Material Type: Article
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Sense of online betrayal, brand hate, and outrage customers’ anti-brand activismInnovative marketing, 2021, Vol.17 (4), p.75-87 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.17(4).2021.07Full text available |