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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
| 2 |
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
| 3 |
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
| 4 |
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
| 5 |
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The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?Journal of retailing, 2015-06, Vol.91 (2), p.272-288 [Peer Reviewed Journal]2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.004 ;CODEN: JLREA3Full text available |
| 6 |
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
| 7 |
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Purchase intention and purchase behavior online: A cross-cultural approachHeliyon, 2020-06, Vol.6 (6), p.e04284-e04284, Article e04284 [Peer Reviewed Journal]2020 ;2020 Published by Elsevier Ltd. ;2020 Published by Elsevier Ltd. 2020 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2020.e04284 ;PMID: 32613132Full text available |
| 8 |
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Factors influencing purchase intention towards consumer-to-consumer e-commerceIntangible capital, 2017-01, Vol.13 (5), p.948-970ISSN: 2014-3214 ;ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.1119Full text available |
| 9 |
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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientationJournal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145Full text available |
| 10 |
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The Relationship of Health and Nutrition Claims towards Purchasing Choices among Consumers in Shah Alam, SelangorJournal of Nutritional Science and Vitaminology, 2020, Vol.66(Supplement), pp.S222-S225 [Peer Reviewed Journal]2020 by the Center for Academic Publications Japan ;ISSN: 0301-4800 ;EISSN: 1881-7742 ;DOI: 10.3177/jnsv.66.S222Full text available |
| 11 |
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Effect of Serendipity in an Encounter on Purchase Intention of Unexpected ProductsFrontiers in psychology, 2022-03, Vol.13, p.848907-848907 [Peer Reviewed Journal]Copyright © 2022 Liang, Chu, Zhang, Li, Lan and He. ;Copyright © 2022 Liang, Chu, Zhang, Li, Lan and He. 2022 Liang, Chu, Zhang, Li, Lan and He ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.848907 ;PMID: 35432132Full text available |
| 12 |
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Uppercase Premium Effect: The Role of Brand Letter Case in Brand PremiumnessJournal of retailing, 2022-06, Vol.98 (2), p.335-355 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.03.002Full text available |
| 13 |
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstoresJournal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544 [Peer Reviewed Journal]Academy of Marketing Science 2013 ;COPYRIGHT 2014 Springer ;Academy of Marketing Science 2014 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0357-2 ;CODEN: JAMSDEFull text available |
| 14 |
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How does perceived severity of COVID-19 influence purchase intention of organic food?British food journal (1966), 2022-11, Vol.124 (11), p.3353-3367 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-06-2021-0701Full text available |
| 15 |
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 16 |
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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitabilityJournal of the Academy of Marketing Science, 2018-09, Vol.46 (5), p.813-836 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0554-5Full text available |
| 17 |
Material Type: Article
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An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagementAsia Pacific journal of marketing and logistics, 2023-03, Vol.35 (3), p.560-581 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0631Full text available |
| 18 |
Material Type: Article
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Effects of Interactivity on Website Involvement and Purchase IntentionJournal of the Association for Information Systems, 2010-01, Vol.11 (1), p.34-59 [Peer Reviewed Journal]Copyright Association for Information Systems Jan 2010 ;ISSN: 1536-9323 ;EISSN: 1536-9323 ;DOI: 10.17705/1jais.00218Full text available |
| 19 |
Material Type: Article
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Proenvironmental Behavior: Critical Link Between Satisfaction and Place Attachment in Australia and CanadaTourism analysis, , Vol.22 (1), p.59-73 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Mar 2017 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354217X14828625279735Full text available |
| 20 |
Material Type: Article
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Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownershipAsia Pacific journal of marketing and logistics, 2023-02, Vol.35 (2), p.414-431 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0591Full text available |
Results 1 - 20 of 88 for All Library Resources
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