Results 1 - 20 of 141 for All Library Resources
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- Peer-reviewed Journals (111)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product InvolvementHighTech and innovation journal, 2024-03, Vol.5 (1), p.79-87 [Peer Reviewed Journal]EISSN: 2723-9535 ;DOI: 10.28991/HIJ-2024-05-01-06Full text available |
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The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical AnalysisFrontiers in psychology, 2021-07, Vol.12, p.697382-697382 [Peer Reviewed Journal]Copyright © 2021 Geng and Chen. 2021 Geng and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.697382 ;PMID: 34349709Full text available |
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The effect of controllable and uncontrollable brand crises and product involvement on consumers’ repurchase intentionSocial behavior and personality, 2024-04 [Peer Reviewed Journal]ISSN: 0301-2212 ;DOI: 10.2224/sbp.13078Full text available |
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A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual CommunitiesFrontiers in psychology, 2021-10, Vol.12, p.685959-685959 [Peer Reviewed Journal]Copyright © 2021 Zhang, Qi and Lyu. 2021 Zhang, Qi and Lyu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.685959 ;PMID: 34707529Full text available |
| 5 |
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The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb usersInternational journal of contemporary hospitality management, , Vol.30 (3), p.1332-1351 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2016-0504Full text available |
| 6 |
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Credibility of a peer endorser and advertising effectivenessThe Journal of consumer marketing, 2016-01, Vol.33 (3), p.182-192 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-11-2014-1221Full text available |
| 7 |
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Examining consumers’ webrooming behavior: an integrated approachMarketing intelligence & planning, 2019-05, Vol.37 (3), p.339-354Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2018-0152Full text available |
| 8 |
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Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating roleFrontiers in psychology, 2022-08, Vol.13, p.779519-779519 [Peer Reviewed Journal]Copyright © 2022 Liang and Yang. 2022 Liang and Yang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.779519 ;PMID: 36110268Full text available |
| 9 |
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The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying BehaviorFrontiers in psychology, 2021-12, Vol.12, p.732459-732459 [Peer Reviewed Journal]Copyright © 2021 Li, Hu, Chen and Lei. ;Copyright © 2021 Li, Hu, Chen and Lei. 2021 Li, Hu, Chen and Lei ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.732459 ;PMID: 34975621Full text available |
| 10 |
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Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product InvolvementFrontiers in psychology, 2020-12, Vol.11, p.588512-588512 [Peer Reviewed Journal]Copyright © 2020 Li, Yuan, Du, Hu, Yuan, Palladini, Yu and Zhou. ;Copyright © 2020 Li, Yuan, Du, Hu, Yuan, Palladini, Yu and Zhou. 2020 Li, Yuan, Du, Hu, Yuan, Palladini, Yu and Zhou ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.588512 ;PMID: 33408664Full text available |
| 11 |
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Application of the value-belief-norm model to environmentally friendly drone food delivery services: The moderating role of product involvementInternational journal of contemporary hospitality management, 2020-04, Vol.32 (5), p.1775-1794 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-08-2019-0710Full text available |
| 12 |
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Negative online word-of-mouth and consumers’ product attitude: A nonlinear relationshipRevista brasileira de gestão de negócios, 2024, Vol.26 (1), p.1-19 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1806-4892 ;EISSN: 1983-0807Full text available |
| 13 |
Material Type: Article
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Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvementAsian Management and Business Review, 2024-03, Vol.4 (1) [Peer Reviewed Journal]EISSN: 2775-202X ;DOI: 10.20885/AMBR.vol4.iss1.art9Digital Resources/Online E-Resources |
| 14 |
Material Type: Article
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Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and deviceEuropean journal of marketing, 2019-11, Vol.53 (11), p.2451-2479 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2016-0619Full text available |
| 15 |
Material Type: Article
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Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling ModelJournal of business ethics, 2017-01, Vol.140 (1), p.161-173 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2661-x ;CODEN: JBUEDJFull text available |
| 16 |
Material Type: Article
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How does renqing influence purchase intentions in the Chinese business-to-business context?The Journal of business & industrial marketing, 2022-01, Vol.37 (1), p.78-90 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-07-2020-0346Full text available |
| 17 |
Material Type: Article
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Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblogAsia Pacific journal of marketing and logistics, 2021-06, Vol.33 (6), p.1437-1454 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2019-0747Full text available |
| 18 |
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Gender segmentation to increase brand preference? The role of product involvementThe journal of product & brand management, 2019-05, Vol.28 (3), p.408-420 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2018-1917Full text available |
| 19 |
Material Type: Article
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Predicting Local Brand Acceptance in the Leather Products MarketSriwijaya international journal of dynamic economics and business (Online), 2022-06, Vol.6 (1), p.89-106 [Peer Reviewed Journal]ISSN: 2581-2904 ;EISSN: 2581-2912 ;DOI: 10.29259/sijdeb.v6i1.89-106Full text available |
| 20 |
Material Type: Article
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Drivers and consequences of customer participation into value co-creation: a field experimentThe journal of product & brand management, 2021-09, Vol.30 (7), p.1047-1061 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2847Full text available |
Results 1 - 20 of 141 for All Library Resources
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