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Results 1 - 20 of 30,344  for All Library Resources

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1
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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2
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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3
The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size
The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size
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The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Sustainability, 2023-04, Vol.15 (7), p.5711 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15075711

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4
Consumer – brand engagement on Facebook: liking and commenting behaviors
Consumer – brand engagement on Facebook: liking and commenting behaviors
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Consumer – brand engagement on Facebook: liking and commenting behaviors

Journal of research in interactive marketing, 2014-08, Vol.8 (3), p.203-223 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-12-2013-0081

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5
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
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Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

TQM journal, 2020-07, Vol.32 (4), p.795-814 [Peer Reviewed Journal]

Theresa Eriksson, Alessandro Bigi and Michelle Bonera ;ISSN: 1754-2731 ;ISSN: 1754-274X ;EISSN: 1754-274X ;DOI: 10.1108/TQM-12-2019-0303

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6
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
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Business-to-business marketing responses to COVID-19 crisis: a business process perspective

Marketing intelligence & planning, 2021-04, Vol.39 (3), p.454-468

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2020-0217

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7
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
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Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

Journal of the Academy of Marketing Science, 2017, Vol.45 (1), p.14-36 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0461-6 ;CODEN: JAMSDE

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8
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
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Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

The Journal of business & industrial marketing, 2019-10, Vol.34 (7), p.1410-1419 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0885-8624 ;ISSN: 2052-1189 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-10-2018-0295

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9
The past, present, and future of marketing strategy
The past, present, and future of marketing strategy
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The past, present, and future of marketing strategy

Marketing letters, 2020-09, Vol.31 (2/3), p.163-174 [Peer Reviewed Journal]

Springer Science+Business Media, LLC, part of Springer Nature 2020 ;Springer Science+Business Media, LLC, part of Springer Nature 2020. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-020-09529-5

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10
Scale development and validation for DART model of value co-creation process on innovation strategy
Scale development and validation for DART model of value co-creation process on innovation strategy
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Scale development and validation for DART model of value co-creation process on innovation strategy

The Journal of business & industrial marketing, 2016-02, Vol.31 (1), p.24-35 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-02-2014-0033

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11
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269 [Peer Reviewed Journal]

Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0195-4 ;CODEN: JAMSDE

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12
Service innovation in product-centric firms: a multidimensional business model perspective
Service innovation in product-centric firms: a multidimensional business model perspective
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Service innovation in product-centric firms: a multidimensional business model perspective

The Journal of business & industrial marketing, 2014-01, Vol.29 (2), p.96-111 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0885-8624 ;ISSN: 2052-1189 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-08-2013-0165

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13
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment
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A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment

The Journal of business & industrial marketing, 2022-01, Vol.37 (1), p.91-102 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2020-0207

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14
Using Online Conversations to Study Word-of-Mouth Communication
Using Online Conversations to Study Word-of-Mouth Communication
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Using Online Conversations to Study Word-of-Mouth Communication

Marketing science (Providence, R.I.), 2004-10, Vol.23 (4), p.545-560 [Peer Reviewed Journal]

Copyright 2004 INFORMS ;COPYRIGHT 2004 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Fall 2004 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1040.0071 ;CODEN: MARSE5

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15
Building Brands
Building Brands
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Building Brands

Marketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1036-1054 [Peer Reviewed Journal]

Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0358 ;CODEN: MARSE5

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16
Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position
Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position
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Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position

PloS one, 2020-11, Vol.15 (11), p.e0241670-e0241670 [Peer Reviewed Journal]

COPYRIGHT 2020 Public Library of Science ;COPYRIGHT 2020 Public Library of Science ;2020 Ali et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 Ali et al 2020 Ali et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0241670 ;PMID: 33141847

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17
Real-Time Evaluation of E-mail Campaign Performance
Real-Time Evaluation of E-mail Campaign Performance
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Real-Time Evaluation of E-mail Campaign Performance

Marketing science (Providence, R.I.), 2009-03, Vol.28 (2), p.251-263 [Peer Reviewed Journal]

2009 INFORMS ;COPYRIGHT 2009 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0393 ;CODEN: MARSE5

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18
Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge
Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge
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Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge

The Journal of business & industrial marketing, 2013-10, Vol.28 (8), p.672-686 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2011-0050

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19
From fragile to agile: marketing as a key driver of entrepreneurial internationalization
From fragile to agile: marketing as a key driver of entrepreneurial internationalization
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From fragile to agile: marketing as a key driver of entrepreneurial internationalization

International marketing review, 2019-05, Vol.36 (2), p.260-288 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2018-0023

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20
The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
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The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

Sustainability, 2021-01, Vol.13 (2), p.579 [Peer Reviewed Journal]

2021. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13020579

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