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Results 1 - 20 of 9,559  for All Library Resources

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1
Customer engagement in social media: a framework and meta-analysis
Customer engagement in social media: a framework and meta-analysis
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Customer engagement in social media: a framework and meta-analysis

Journal of the Academy of Marketing Science, 2020-11, Vol.48 (6), p.1211-1228 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2020 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00731-5

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2
Understanding Ethical Consumers Through Person/Thing Orientation Approach
Understanding Ethical Consumers Through Person/Thing Orientation Approach
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Understanding Ethical Consumers Through Person/Thing Orientation Approach

Journal of business ethics, 2019-09, Vol.158 (3), p.637-658 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media B.V. 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3661-9

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3
Green consumer behavior: determinants of curtailment and eco-innovation adoption
Green consumer behavior: determinants of curtailment and eco-innovation adoption
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Green consumer behavior: determinants of curtailment and eco-innovation adoption

The Journal of consumer marketing, 2010, Vol.27 (4), p.358-370 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0736-3761 ;ISSN: 2052-1200 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761011052396

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4
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

The Journal of consumer marketing, 2012-10, Vol.29 (7), p.470-481 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211274983

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5
Customer experience: fundamental premises and implications for research
Customer experience: fundamental premises and implications for research
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Customer experience: fundamental premises and implications for research

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.630-648 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2020 Springer ;The Author(s) 2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00718-x

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6
“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic
“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic
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“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic

The Journal of consumer marketing, 2022-07, Vol.39 (5), p.404-416 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2021-4381

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7
Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity
Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity
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Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity

The Journal of consumer marketing, 2018-05, Vol.35 (3), p.287-299 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2076

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8
How the COVID-19 Pandemic May Change the World of Retailing
How the COVID-19 Pandemic May Change the World of Retailing
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How the COVID-19 Pandemic May Change the World of Retailing

Journal of retailing, 2020-06, Vol.96 (2), p.169-171 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;2020 New York University. Published by Elsevier Inc. All rights reserved. 2020 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.04.002

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9
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Navngivelse-Ikkekommersiell 4.0 Internasjonal ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21767

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10
Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition
Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition
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Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition

Management science, 2009-01, Vol.55 (1), p.32-46 [Peer Reviewed Journal]

Copyright 2009 United States of America ;2009 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences Jan 2009 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1080.0936 ;CODEN: MSCIAM

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11
H. KEITH HUNT: VISONARY AND MENTOR
H. KEITH HUNT: VISONARY AND MENTOR
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H. KEITH HUNT: VISONARY AND MENTOR

Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2022-01, Vol.35, p.218-219 [Peer Reviewed Journal]

Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2022 ;ISSN: 0899-8620 ;EISSN: 2640-8872

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12
When and how brands affect importance of product attributes in consumer decision process
When and how brands affect importance of product attributes in consumer decision process
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When and how brands affect importance of product attributes in consumer decision process

European journal of marketing, 2022-12, Vol.56 (13), p.1-25 [Peer Reviewed Journal]

Hyun Young Park and Sue Ryung Chang. ;Hyun Young Park and Sue Ryung Chang. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0650

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13
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities

European journal of marketing, 2018-03, Vol.52 (3/4), p.656-682 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2016-0081

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14
E-consumer behaviour
E-consumer behaviour
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E-consumer behaviour

European journal of marketing, 2009-09, Vol.43 (9/10), p.1121-1139 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560910976393

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15
Insight into the motivation of selfie postings: impression management and self-esteem
Insight into the motivation of selfie postings: impression management and self-esteem
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Insight into the motivation of selfie postings: impression management and self-esteem

European journal of marketing, 2016-01, Vol.50 (9/10), p.1879-1892 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2015-0502

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16
A strategic framework for artificial intelligence in marketing
A strategic framework for artificial intelligence in marketing
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A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00749-9

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17
Progress of and Prospects for Hypothetical Purchase Task Questionnaires in Consumer Behavior Analysis and Public Policy
Progress of and Prospects for Hypothetical Purchase Task Questionnaires in Consumer Behavior Analysis and Public Policy
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Progress of and Prospects for Hypothetical Purchase Task Questionnaires in Consumer Behavior Analysis and Public Policy

The Behavior analyst, 2017-11, Vol.40 (2), p.329-342 [Peer Reviewed Journal]

Association for Behavior Analysis International 2017 ;Association for Behavior Analysis International 2017. ;ISSN: 0738-6729 ;EISSN: 2196-8918 ;DOI: 10.1007/s40614-017-0100-2 ;PMID: 31976945

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18
Online Behavioral Advertising: A Literature Review and Research Agenda
Online Behavioral Advertising: A Literature Review and Research Agenda
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Article 		Add to My Research

Online Behavioral Advertising: A Literature Review and Research Agenda

Journal of advertising, 2017-07, Vol.46 (3), p.363-376 [Peer Reviewed Journal]

2017 The Author(s). Published with license by Taylor & Francis, LLC © Sophie C. Boerman, Sanne Kruikemeier, and Frederik J. Zuiderveen Borgesius 2017 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2017.1339368

Digital Resources/Online E-Resources

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19
Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food
Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food
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Article 		Add to My Research

Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food

Journal of retailing, 2019-12, Vol.95 (4), p.170-185 [Peer Reviewed Journal]

2019 New York University ;2019. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2019.10.009

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20
Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
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Article 		Add to My Research

Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory

European journal of marketing, 2007-01, Vol.41 (5/6), p.487-511 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2007 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560710737570

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