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Results 1 - 20 of 828,549  for All Library Resources

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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
Business-to-business referral as digital coopetition strategy
Business-to-business referral as digital coopetition strategy
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Business-to-business referral as digital coopetition strategy

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]

Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011

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3
Compensatory word of mouth as symbolic self-completion
Compensatory word of mouth as symbolic self-completion
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Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206

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4
Don’t you (forget about me)
Don’t you (forget about me)
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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324

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5
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

Digital Resources/Online E-Resources

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6
Getting Past the Crisis: Marketing Communication of University Sustainability
Getting Past the Crisis: Marketing Communication of University Sustainability
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Getting Past the Crisis: Marketing Communication of University Sustainability

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.109-122 [Peer Reviewed Journal]

ISSN: 0121-5051

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7
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
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Main Factors that Explain Organic Food Purchase Intention: A Systematic Review

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.93-108 [Peer Reviewed Journal]

ISSN: 0121-5051

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8
Editorial
Editorial
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Editorial

NIM Marketing Intelligence Review, 2023-05, Vol.15 (1), p.3-3 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2627-4957 ;EISSN: 2628-166X ;DOI: 10.2478/nimmir-2023-0001

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9
Maybelline: dilemas e desafios do lançamento no Brasil
Maybelline: dilemas e desafios do lançamento no Brasil
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Maybelline: dilemas e desafios do lançamento no Brasil

Cadernos EBAPE.BR, 2022-11, Vol.20 (6), p.931-943 [Peer Reviewed Journal]

COPYRIGHT 2022 Fundacao Getulio Vargas ;ISSN: 1679-3951 ;EISSN: 1679-3951 ;DOI: 10.1590/1679-395120220008

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10
The spillover effect of incidental social comparison on materialistic pursuits
The spillover effect of incidental social comparison on materialistic pursuits
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The spillover effect of incidental social comparison on materialistic pursuits

European journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2016-0208

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11
Halal certification or ingredient disclosure
Halal certification or ingredient disclosure
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Halal certification or ingredient disclosure

Journal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1759-0833 ;DOI: 10.1108/JIMA-07-2018-0129

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12
When customers are willing to disclose information in the insurance industry
When customers are willing to disclose information in the insurance industry
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When customers are willing to disclose information in the insurance industry

International journal of bank marketing, 2018-09, Vol.36 (6), p.1015-1033 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-12-2016-0183

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13
KRISTEN KNIGHT: Marketing Associate, Digital Products and Design
KRISTEN KNIGHT: Marketing Associate, Digital Products and Design
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KRISTEN KNIGHT: Marketing Associate, Digital Products and Design

Bulletin of the American Meteorological Society, 2019-10, Vol.100 (10), p.2090 [Peer Reviewed Journal]

COPYRIGHT 2019 American Meteorological Society ;ISSN: 0003-0007 ;EISSN: 1520-0477

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14
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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15
Perceived risk and intention to use internet banking
Perceived risk and intention to use internet banking
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Perceived risk and intention to use internet banking

International journal of bank marketing, 2018-04, Vol.36 (2), p.277-289 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-11-2016-0166

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16
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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17
From Goods-dominant logic to Service-dominant logic
From Goods-dominant logic to Service-dominant logic
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From Goods-dominant logic to Service-dominant logic

SHS Web of Conferences, 2021, Vol.120, p.2015 [Peer Reviewed Journal]

2021. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202112002015

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18
An Investigation of the Antecedents to Marketing Mix Strategy Implementation
An Investigation of the Antecedents to Marketing Mix Strategy Implementation
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An Investigation of the Antecedents to Marketing Mix Strategy Implementation

Ihtifaz (Online), 2020-12, Vol.3 (2), p.125 [Peer Reviewed Journal]

2020. This work is published under http://creativecommons.org/licenses/by-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2622-4755 ;EISSN: 2622-4798 ;DOI: 10.12928/ijiefb.v3i2.2542

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19
SMQ Conference Calendar
SMQ Conference Calendar
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SMQ Conference Calendar

Sport marketing quarterly, 2022-12, Vol.31 (4), p.254-254 [Peer Reviewed Journal]

Copyright Fitness Information Technology, A Division of ICPE West Virginia University Dec 2022 ;ISSN: 1061-6934 ;EISSN: 1557-2528

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20
Retraction: Marketing technologies in the organization of business processes of retail trade (IOP Conf. Ser.: Mater. Sci. Eng. 940 012056)
Retraction: Marketing technologies in the organization of business processes of retail trade (IOP Conf. Ser.: Mater. Sci. Eng. 940 012056)
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Retraction: Marketing technologies in the organization of business processes of retail trade (IOP Conf. Ser.: Mater. Sci. Eng. 940 012056)

IOP conference series. Materials Science and Engineering, 2021-12, Vol.940 (1), p.12158 [Peer Reviewed Journal]

2021. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1757-8981 ;EISSN: 1757-899X ;DOI: 10.1088/1757-899X/940/1/012158

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