Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Integrating the Principles of Green Marketing by Using Big Data. Good PracticesAmfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258Full text available |
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2 |
Material Type: Article
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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environmentEquilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.007Full text available |
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3 |
Material Type: Article
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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and UkraineComparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102 [Peer Reviewed Journal]ISSN: 1508-2008 ;ISSN: 2082-6737 ;EISSN: 2082-6737 ;DOI: 10.18778/1508-2008.23.14Full text available |
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4 |
Material Type: Article
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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEsEquilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.024Full text available |
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5 |
Material Type: Article
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UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONSCross-Cultural management journal, 2021-01, Vol.XXIII (2), p.181-189 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2286-0452 ;EISSN: 2286-0452Full text available |
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6 |
Material Type: Article
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Influence of sensory stimuli on brand experience, brand equity and purchase intentionJournal of business economics and management, 2017-02, Vol.18 (1) [Peer Reviewed Journal]ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/16111699.2016.1252793Digital Resources/Online E-Resources |
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7 |
Material Type: Article
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An Innovative Technique to Define Marketing Research ObjectiveTEM Journal, 2022-05, Vol.11 (2), p.955-963 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2217-8309 ;EISSN: 2217-8333 ;DOI: 10.18421/TEM112-59Full text available |
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8 |
Material Type: Article
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Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of UkraineProblems and perspectives in management, 2018, Vol.16 (4), p.13-29 [Peer Reviewed Journal]2018. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1727-7051 ;EISSN: 1810-5467 ;DOI: 10.21511/ppm.16(4).2018.02Full text available |
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9 |
Material Type: Article
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Marketing in tourism – Direct marketing as marketing communications technologySTED journal (Online), 2020-05, Vol.2 (1), p.89-105 [Peer Reviewed Journal]ISSN: 2637-2150 ;EISSN: 2637-2614 ;DOI: 10.7251/STED2002089HFull text available |
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10 |
Material Type: Article
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Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction IndustryTrziste = Market, 2020-01, Vol.32 (2), p.187-203 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.2.187Full text available |
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11 |
Material Type: Article
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Метамодернизам и језик: реклама у доба пандемијеEtnoantropolos̆ki problemi, 2021, Vol.16 (4), p.1101-1122 [Peer Reviewed Journal]ISSN: 0353-1589 ;EISSN: 2334-8801Full text available |
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12 |
Material Type: Article
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Romanian consumer profile of PlayStation gamesCES working papers, 2021, Vol.XIII (1), p.37-53 [Peer Reviewed Journal]ISSN: 2067-7693 ;EISSN: 2067-7693Full text available |
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13 |
Material Type: Article
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Social media in use: A uses and gratifications approachManagement, 2021, Vol.26 (1), p.201-217 [Peer Reviewed Journal]COPYRIGHT 2021 Ekonomski Fakultet Sveucilista u Splitu ;2021. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.26.1.12Full text available |
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14 |
Material Type: Article
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Marketing and Artificial IntelligenceCentral European business review, 2019-01, Vol.8 (2), p.46-55 [Peer Reviewed Journal]2019. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.213Full text available |
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15 |
Material Type: Article
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Development and validation of the scale for measuring digital marketing orientation in the hotel industryEkonomski vjesnik, 2021-01, Vol.34 (1), p.115-129 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0353-359X ;ISSN: 1847-2206 ;EISSN: 1847-2206 ;DOI: 10.51680/ev.34.1.9 ;CODEN: EKVJEEFull text available |
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16 |
Material Type: Article
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Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countriesAmfiteatru economic, 2022-05, Vol.24 (60), p.447-463 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2022/60/447Full text available |
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17 |
Material Type: Article
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The Influence of Social Media Marketing Activities on TikTok in Raising Brand AwarenessMarket-Tržište, 2023-01, Vol.35 (1), p.93-110 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.93Full text available |
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18 |
Material Type: Article
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Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce appsOeconomia Copernicana, 2021-12, Vol.12 (4), p.1033-1062 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.034Full text available |
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19 |
Material Type: Article
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Multinational Corporations’ International Marketing in the Focus of Global Regionalization ProcessVirtual economics, 2020-10, Vol.3 (4), p.188-210 [Peer Reviewed Journal]ISSN: 2657-4047 ;EISSN: 2657-4047 ;DOI: 10.34021/ve.2020.03.04(10)Full text available |
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20 |
Material Type: Article
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Assessment of the Impact of Experience Marketing Dimensions on City LoyaltyOrganizacijų vadyba, 2020-12, Vol.84 (84), p.113-126 [Peer Reviewed Journal]Copyright Vytautas Magnus University 2020 ;ISSN: 1392-1142 ;ISSN: 2335-8750 ;EISSN: 2335-8750 ;DOI: 10.1515/mosr-2020-0016Full text available |