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Results 1 - 20 of 3,673  for All Library Resources

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1
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258

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2
SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment
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Article
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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.007

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3
Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine
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Article
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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102 [Peer Reviewed Journal]

ISSN: 1508-2008 ;ISSN: 2082-6737 ;EISSN: 2082-6737 ;DOI: 10.18778/1508-2008.23.14

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4
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
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Article
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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Equilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.024

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5
UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS
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Article
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UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS

Cross-Cultural management journal, 2021-01, Vol.XXIII (2), p.181-189 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2286-0452 ;EISSN: 2286-0452

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6
Influence of sensory stimuli on brand experience, brand equity and purchase intention
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Article
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Influence of sensory stimuli on brand experience, brand equity and purchase intention

Journal of business economics and management, 2017-02, Vol.18 (1) [Peer Reviewed Journal]

ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/16111699.2016.1252793

Digital Resources/Online E-Resources

7
An Innovative Technique to Define Marketing Research Objective
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Article
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An Innovative Technique to Define Marketing Research Objective

TEM Journal, 2022-05, Vol.11 (2), p.955-963 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2217-8309 ;EISSN: 2217-8333 ;DOI: 10.18421/TEM112-59

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8
Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine
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Article
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Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine

Problems and perspectives in management, 2018, Vol.16 (4), p.13-29 [Peer Reviewed Journal]

2018. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1727-7051 ;EISSN: 1810-5467 ;DOI: 10.21511/ppm.16(4).2018.02

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9
Marketing in tourism – Direct marketing as marketing communications technology
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Article
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Marketing in tourism – Direct marketing as marketing communications technology

STED journal (Online), 2020-05, Vol.2 (1), p.89-105 [Peer Reviewed Journal]

ISSN: 2637-2150 ;EISSN: 2637-2614 ;DOI: 10.7251/STED2002089H

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10
Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry
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Article
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Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry

Trziste = Market, 2020-01, Vol.32 (2), p.187-203 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.2.187

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11
Метамодернизам и језик: реклама у доба пандемије
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Article
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Метамодернизам и језик: реклама у доба пандемије

Etnoantropolos̆ki problemi, 2021, Vol.16 (4), p.1101-1122 [Peer Reviewed Journal]

ISSN: 0353-1589 ;EISSN: 2334-8801

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12
Romanian consumer profile of PlayStation games
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Article
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Romanian consumer profile of PlayStation games

CES working papers, 2021, Vol.XIII (1), p.37-53 [Peer Reviewed Journal]

ISSN: 2067-7693 ;EISSN: 2067-7693

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13
Social media in use: A uses and gratifications approach
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Article
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Social media in use: A uses and gratifications approach

Management, 2021, Vol.26 (1), p.201-217 [Peer Reviewed Journal]

COPYRIGHT 2021 Ekonomski Fakultet Sveucilista u Splitu ;2021. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.26.1.12

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14
Marketing and Artificial Intelligence
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Article
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Marketing and Artificial Intelligence

Central European business review, 2019-01, Vol.8 (2), p.46-55 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.213

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15
Development and validation of the scale for measuring digital marketing orientation in the hotel industry
Material Type:
Article
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Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Ekonomski vjesnik, 2021-01, Vol.34 (1), p.115-129 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0353-359X ;ISSN: 1847-2206 ;EISSN: 1847-2206 ;DOI: 10.51680/ev.34.1.9 ;CODEN: EKVJEE

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16
Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
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Article
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Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries

Amfiteatru economic, 2022-05, Vol.24 (60), p.447-463 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2022/60/447

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17
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
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Article
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The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness

Market-Tržište, 2023-01, Vol.35 (1), p.93-110 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.93

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18
Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
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Article
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Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

Oeconomia Copernicana, 2021-12, Vol.12 (4), p.1033-1062 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.034

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19
Multinational Corporations’ International Marketing in the Focus of Global Regionalization Process
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Article
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Multinational Corporations’ International Marketing in the Focus of Global Regionalization Process

Virtual economics, 2020-10, Vol.3 (4), p.188-210 [Peer Reviewed Journal]

ISSN: 2657-4047 ;EISSN: 2657-4047 ;DOI: 10.34021/ve.2020.03.04(10)

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20
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
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Article
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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty

Organizacijų vadyba, 2020-12, Vol.84 (84), p.113-126 [Peer Reviewed Journal]

Copyright Vytautas Magnus University 2020 ;ISSN: 1392-1142 ;ISSN: 2335-8750 ;EISSN: 2335-8750 ;DOI: 10.1515/mosr-2020-0016

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