Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand ManagementThe journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398Full text available |
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2 |
Material Type: Article
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future researchThe journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639Full text available |
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3 |
Material Type: Article
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyaltyMarketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064Full text available |
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4 |
Material Type: Article
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Brand authenticity: model development and empirical testingThe journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339Full text available |
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5 |
Material Type: Article
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sexThe journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659Full text available |
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6 |
Material Type: Article
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Understanding the interplay between brand and innovation management: findings and future research directionsJournal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDEFull text available |
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7 |
Material Type: Article
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Consumer emotional brand attachment with social media brands and social media brand equityEuropean journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511Full text available |
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8 |
Material Type: Article
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Antecedents of Green Brand Equity: An Integrated ApproachJournal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJFull text available |
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9 |
Material Type: Article
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Brand love: development and validation of a practical scaleMarketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1Full text available |
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10 |
Material Type: Article
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Determinants and outcomes of brand hateThe journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070Full text available |
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11 |
Material Type: Article
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyaltyBenchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365Full text available |
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12 |
Material Type: Book
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or ServiceISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210Full text available |
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13 |
Material Type: Article
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brandsEuropean journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098Full text available |
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14 |
Material Type: Article
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Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidenceThe journal of product & brand management, 2021-11, Vol.30 (8), p.1134-1147 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2019-2511Full text available |
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15 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And StatisticsISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=tocDigital Resources/Online E-Resources |
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16 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital MarketingISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=tocDigital Resources/Online E-Resources |
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17 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And ConsumerISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=tocDigital Resources/Online E-Resources |
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18 |
Material Type: Article
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Identification of key elements of university brand in brand formation and management existing modelsВестник университета, 2024-03 (2), p.41-51 [Peer Reviewed Journal]ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2024-2-41-51Full text available |
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19 |
Material Type: Article
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Brand engagement and experience in online servicesThe Journal of services marketing, 2020-04, Vol.34 (2), p.163-175 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-03-2019-0106Full text available |
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20 |
Material Type: Article
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Managing brands and customer engagement in online brand communitiesJournal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978Full text available |