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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) frameworkAslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2050-3806 ;DOI: 10.1108/AJIM-11-2019-0308Full text available |
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Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brandsThe journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842Full text available |
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trustJournal of research in interactive marketing, 2022-12, Vol.16 (4), p.648-664 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0072Full text available |
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approachThe Journal of business & industrial marketing, 2023-01, Vol.38 (2), p.317-336 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-09-2021-0421Full text available |
| 5 |
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Consumers' perceptions and responses towards online retailers' CSRInternational journal of retail & distribution management, 2020-10, Vol.48 (12), p.1277-1299 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2019-0339Full text available |
| 6 |
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The spillover effect of greenwashing behaviours: an experimental approachMarketing intelligence & planning, 2020-05, Vol.38 (3), p.283-295Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2019-0006Full text available |
| 7 |
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The impact of perceived CSR on corporate reputation and purchase intentionEuropean journal of management and business economics, 2019-01, Vol.28 (3), p.206-221 [Peer Reviewed Journal]Enrique Bianchi, Juan Manuel Bruno and Francisco J. Sarabia-Sanchez. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-12-2017-0068Full text available |
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 9 |
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Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarityThe journal of product & brand management, 2019-07, Vol.28 (4), p.502-514 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929Full text available |
| 10 |
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Brand addiction: brand characteristics and psychological outcomesThe Journal of consumer marketing, 2021-03, Vol.38 (2), p.125-136 [Peer Reviewed Journal]Barbara Francioni and Ilaria Curina, Sabrina M. Hegner and Marco Cioppi. ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2020-3678Full text available |
| 11 |
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Customer responses to airline companies' service failure and recovery strategies: the moderating role of service failure habitTourism review (Association internationale d'experts scientifiques du tourisme), 2023-01, Vol.78 (1), p.1-17 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2022-0108Full text available |
| 12 |
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Examining Loyalty and Situational Value in Green Retail and Service EstablishmentsJournal of marketing development and competitiveness, 2024-01, Vol.18 (1), p.48-68 [Peer Reviewed Journal]Copyright North American Business Press 2024 ;ISSN: 2155-2843Full text available |
| 13 |
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Analysis of Retail- Investor’s Behavioural Intention to Use Mobile Trading Apps: Using UTAUT 2Parikalpana : KIIT journal of management, 2023-12, Vol.19 (2), p.277-295Copyright KIIT School of Management, KIIT University Dec 2023 ;ISSN: 0974-2808 ;DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223473Full text available |
| 14 |
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Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailingInternational journal of retail & distribution management, 2020-02, Vol.48 (2), p.207-226 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2019-0020Full text available |
| 15 |
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Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitalsJournal of Islamic marketing, 2023-03, Vol.14 (4), p.1146-1165 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0327Full text available |
| 16 |
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Exploring the Role of Conscious Attention and Enthused Participation in Online Purchase Behaviour: Moderating Role of GenderAcademy of Marketing Studies journal, 2024-01, Vol.28 (1) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 17 |
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Can you represent me? The influence of consumers' self-congruity on their brand loyalty behaviorAsia Pacific journal of marketing and logistics, 2022-11, Vol.34 (10), p.2073-2090 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2021-0238Full text available |
| 18 |
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Facebook and luxury fashion brands: self-congruent posts and purchase intentionsJournal of fashion marketing and management, 2020-10, Vol.24 (4), p.571-588 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-09-2019-0215Full text available |
| 19 |
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Understanding The Consumer Awareness Towards Sustainable Brand PersonalityInternational management review, 2023-01, Vol.19, p.187-202 [Peer Reviewed Journal]Copyright American Scholars Press, Inc. 2023 ;ISSN: 1551-6849 ;EISSN: 2834-5487Full text available |
| 20 |
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Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-AnalysisSustainability, 2023-02, Vol.15 (3), p.2744 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15032744Full text available |
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