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1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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2
Brand engagement and experience in online services
Brand engagement and experience in online services
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Brand engagement and experience in online services

The Journal of services marketing, 2020-04, Vol.34 (2), p.163-175 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-03-2019-0106

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3
What Makes Restaurant Employees Become Brand Citizens?
What Makes Restaurant Employees Become Brand Citizens?
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What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]

Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575

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4
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2014-0725

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5
Development of a scale to measure hotel brand experiences
Development of a scale to measure hotel brand experiences
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Development of a scale to measure hotel brand experiences

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.268-287 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-08-2015-0439

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6
The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity
The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity
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The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity

Journal of Islamic marketing, 2022-08, Vol.13 (10), p.2028-2046 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-08-2019-0170

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7
Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship
Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship
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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship

Social behavior and personality, 2023-12, Vol.51 (12), p.1-8 [Peer Reviewed Journal]

COPYRIGHT 2023 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2023 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12737

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8
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
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Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

The journal of brand management, 2013-04, Vol.20 (5), p.404-423 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.31

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9
The role of brand communications on front line service employee beliefs, behaviors, and performance
The role of brand communications on front line service employee beliefs, behaviors, and performance
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The role of brand communications on front line service employee beliefs, behaviors, and performance

Journal of the Academy of Marketing Science, 2014-11, Vol.42 (6), p.642-657 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2014 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0376-7 ;CODEN: JAMSDE

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10
The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand
The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand
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The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand

Journal of service theory and practice, 2021-06, Vol.31 (4), p.607-637 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-09-2020-0217

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11
Impact of brand familiarity on brands experience dimensions for financial services brands
Impact of brand familiarity on brands experience dimensions for financial services brands
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Impact of brand familiarity on brands experience dimensions for financial services brands

International journal of bank marketing, 2017-01, Vol.35 (4), p.637-648 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-05-2016-0066

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12
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
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Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

The journal of product & brand management, 2022-02, Vol.31 (2), p.252-264 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2020-2907

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13
Customer brand engagement behavior in online brand communities
Customer brand engagement behavior in online brand communities
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Customer brand engagement behavior in online brand communities

The Journal of services marketing, 2018-04, Vol.32 (3), p.286-299 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-08-2016-0293

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14
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337 [Peer Reviewed Journal]

Raouf Ahmad Rather, Shehnaz Tehseen and Shakir Hussain Parrey. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-06-2018-0030

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15
The effects of brand relationships on justice perceptions in service recovery
The effects of brand relationships on justice perceptions in service recovery
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The effects of brand relationships on justice perceptions in service recovery

The Journal of consumer marketing, 2023-03, Vol.40 (3), p.315-327 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2020-3904

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16
Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options
Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options
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Article 		Add to My Research

Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options

Maritime economics & logistics, 2022-03, Vol.24 (1), p.9-40 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1479-2931 ;EISSN: 1479-294X ;DOI: 10.1057/s41278-020-00176-1

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17
Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks
Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks
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Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks

International journal of business, 2022-06, Vol.27 (3), p.1-21 [Peer Reviewed Journal]

COPYRIGHT 2022 Premier Publishing, Inc. ;Copyright Premier Publishing, Inc. 2022 ;ISSN: 1083-4346 ;DOI: 10.55802/IJB.027(3).002

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18
Factors Determining City Brand Equity—A Systematic Literature Review
Factors Determining City Brand Equity—A Systematic Literature Review
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Factors Determining City Brand Equity—A Systematic Literature Review

Sustainability, 2020-10, Vol.12 (19), p.7858 [Peer Reviewed Journal]

2020 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12197858

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19
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Customer loyalty: a review and future directions with a special focus on the hospitality industry
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Article 		Add to My Research

Customer loyalty: a review and future directions with a special focus on the hospitality industry

International journal of contemporary hospitality management, 2015-04, Vol.27 (3), p.379-414 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-03-2014-0151

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20
Antecedents of halal brand equity: a study of halal food sector of Malaysia
Antecedents of halal brand equity: a study of halal food sector of Malaysia
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Article 		Add to My Research

Antecedents of halal brand equity: a study of halal food sector of Malaysia

Journal of Islamic marketing, 2022-07, Vol.13 (9), p.1858-1871 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2021-0012

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