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21
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
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Article 		Add to My Research

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123

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22
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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23
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
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Article 		Add to My Research

The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

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24
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

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25
Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
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Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Journal of research in interactive marketing, 2023-05, Vol.17 (3), p.398-415 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2022-0107

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26
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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27
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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28
An integrated model of customer-brand engagement: Drivers and consequences
An integrated model of customer-brand engagement: Drivers and consequences
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An integrated model of customer-brand engagement: Drivers and consequences

The journal of brand management, 2016-03, Vol.23 (2), p.119-136 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2016.4

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29
Brand engagement without brand ownership: a case of non-brand owner community members
Brand engagement without brand ownership: a case of non-brand owner community members
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Article 		Add to My Research

Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840

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30
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
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Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.449-469 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00957-z

Digital Resources/Online E-Resources

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31
Two studies of consequences and actionable antecedents of brand love
Two studies of consequences and actionable antecedents of brand love
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Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6

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32
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
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Article 		Add to My Research

Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image

International journal of retail & distribution management, 2015-03, Vol.43 (3), p.276-292 [Peer Reviewed Journal]

ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-02-2014-0024

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33
Stand Out: Building Brilliant Brands for the World We Live In
Stand Out: Building Brilliant Brands for the World We Live In
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Book 		Add to My Research

Stand Out: Building Brilliant Brands for the World We Live In

ISBN: 9781951527525 ;ISBN: 1951527526 ;EISBN: 9781951527532 ;EISBN: 1951527534 ;OCLC: 1223092802

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34
Designing and implementing brand architecture strategies
Designing and implementing brand architecture strategies
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Article 		Add to My Research

Designing and implementing brand architecture strategies

The journal of brand management, 2014-12, Vol.21 (9), p.702-715 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2015 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.38

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35
The impact of brand evangelism on oppositional referrals towards a rival brand
The impact of brand evangelism on oppositional referrals towards a rival brand
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Article 		Add to My Research

The impact of brand evangelism on oppositional referrals towards a rival brand

The journal of product & brand management, 2016-01, Vol.25 (6), p.538-549 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2015-0920

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36
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
Material Type:
Article 		Add to My Research

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465

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37
Consumer engagement in online brand communities: a social media perspective
Consumer engagement in online brand communities: a social media perspective
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Article 		Add to My Research

Consumer engagement in online brand communities: a social media perspective

The journal of product & brand management, 2015-03, Vol.24 (1), p.28-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;ISSN: 2054-1643 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0635

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38
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth
Material Type:
Article 		Add to My Research

Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

Social behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899

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39
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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Article 		Add to My Research

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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40
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
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Article 		Add to My Research

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0

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