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1
Destination marketing and management: theories and applications
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Book
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Destination marketing and management: theories and applications

Destination marketing and management: theories and applications, 2011

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;EISBN: 1845937007 ;EISBN: 9781845937003 ;DOI: 10.1079/9781845937621.0000 ;OCLC: 750427886

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2
Destination marketing and management: scope, definition and structures
Material Type:
Book Chapter
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Destination marketing and management: scope, definition and structures

Destination marketing and management: theories and applications, 2011, p.1-20

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0001

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3
Collaborative destination marketing: principles and applications
Material Type:
Book Chapter
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Collaborative destination marketing: principles and applications

Destination marketing and management: theories and applications, 2011, p.259-283

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0259

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4
Destination marketing systems: critical factors for functional design and management
Material Type:
Book Chapter
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Destination marketing systems: critical factors for functional design and management

Destination marketing and management: theories and applications, 2011, p.184-204

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0184

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5
Destination image development and communication
Material Type:
Book Chapter
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Destination image development and communication

Destination marketing and management: theories and applications, 2011, p.130-148

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0130

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6
Experiential consumption and destination marketing
Material Type:
Book Chapter
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Experiential consumption and destination marketing

Destination marketing and management: theories and applications, 2011, p.82-98

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0082

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7
Web 20, the online community and destination marketing
Material Type:
Book Chapter
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Web 20, the online community and destination marketing

Destination marketing and management: theories and applications, 2011, p.225-243

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0225

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8
Distribution channels in destination marketing and promotion
Material Type:
Book Chapter
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Distribution channels in destination marketing and promotion

Destination marketing and management: theories and applications, 2011, p.165-183

2018 CAB International ;ISBN: 1845937627 ;ISBN: 9781845937621 ;DOI: 10.1079/9781845937621.0165

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