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Results 1 - 20 of 335  for All Library Resources

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Refined by: Database: Taylor & Francis Open Access remove
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1
Online Behavioral Advertising: A Literature Review and Research Agenda
Material Type:
Article
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Online Behavioral Advertising: A Literature Review and Research Agenda

Journal of advertising, 2017-07, Vol.46 (3), p.363-376 [Peer Reviewed Journal]

2017 The Author(s). Published with license by Taylor & Francis, LLC © Sophie C. Boerman, Sanne Kruikemeier, and Frederik J. Zuiderveen Borgesius 2017 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2017.1339368

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2
Consumer Perception Toward "Superfoods": A Segmentation Study
Material Type:
Article
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Consumer Perception Toward "Superfoods": A Segmentation Study

Journal of international food & agribusiness marketing, 2023-10, Vol.35 (5), p.603-621 [Peer Reviewed Journal]

2022 The Author(s). Published with license by Taylor & Francis Group, LLC 2022 ;ISSN: 0897-4438 ;EISSN: 1528-6983 ;DOI: 10.1080/08974438.2022.2044955

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3
Older People in Advertising
Material Type:
Article
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Older People in Advertising

Journal of advertising, 2022-07, Vol.51 (3), p.308-322 [Peer Reviewed Journal]

Copyright © 2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2022.2027300

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4
The student-as-consumer approach in higher education and its effects on academic performance
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Article
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The student-as-consumer approach in higher education and its effects on academic performance

Studies in higher education (Dorchester-on-Thames), 2017-11, Vol.42 (11), p.1958-1978 [Peer Reviewed Journal]

2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2016 ;ISSN: 0307-5079 ;EISSN: 1470-174X ;DOI: 10.1080/03075079.2015.1127908

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5
Challenges and Future Directions of Computational Advertising Measurement Systems
Material Type:
Article
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Challenges and Future Directions of Computational Advertising Measurement Systems

Journal of advertising, 2020-08, Vol.49 (4), p.446-458 [Peer Reviewed Journal]

2020 The Author(s). Published with license by Taylor and Francis Group, LLC 2020 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2020.1795757

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6
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising
Material Type:
Article
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Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Journal of advertising, 2020-08, Vol.49 (4), p.394-410 [Peer Reviewed Journal]

2020 The Author(s). Published with license by Taylor and Francis Group, LLC 2020 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2020.1795758

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7
Values, identity and pro-environmental behaviour
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Article
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Values, identity and pro-environmental behaviour

Contemporary social science, 2014-10, Vol.9 (4), p.374-392 [Peer Reviewed Journal]

2012 The Author(s). Published by Taylor & Francis. 2012 ;ISSN: 2158-2041 ;EISSN: 2158-205X ;DOI: 10.1080/21582041.2012.682086

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8
A bibliometric review and content analysis of research trends in sensory marketing
Material Type:
Article
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A bibliometric review and content analysis of research trends in sensory marketing

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2338879

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9
Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping
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Article
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Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Journal of food products marketing, 2020-10, Vol.26 (8), p.535-544 [Peer Reviewed Journal]

2020 The Author(s). Published with license by Taylor & Francis Group, LLC. 2020 ;ISSN: 1045-4446 ;EISSN: 1540-4102 ;DOI: 10.1080/10454446.2020.1829523

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10
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Material Type:
Article
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Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

Journal of advertising, 2017-07, Vol.46 (3), p.351-362 [Peer Reviewed Journal]

2017 The Author(s). Published with license by Taylor & Francis, LLC © Rumen Pozharliev, Willem J.M.I. Verbeke, and Richard P. Bagozzi 2017 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2017.1343162

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11
Omni-channel retailing: some reflections
Material Type:
Article
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Omni-channel retailing: some reflections

Journal of strategic marketing, 2021-10, Vol.29 (7), p.608-616 [Peer Reviewed Journal]

2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2021 ;ISSN: 0965-254X ;EISSN: 1466-4488 ;DOI: 10.1080/0965254X.2021.1892163

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12
Perspectives: a research-based guide for brand activism
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Article
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Perspectives: a research-based guide for brand activism

International journal of advertising, 2024-02, Vol.43 (2), p.388-402 [Peer Reviewed Journal]

2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2023 ;ISSN: 0265-0487 ;EISSN: 1759-3948 ;DOI: 10.1080/02650487.2023.2228117

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13
Internet adoption by the elderly: employing IS technology acceptance theories for understanding the age-related digital divide
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Article
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Internet adoption by the elderly: employing IS technology acceptance theories for understanding the age-related digital divide

European journal of information systems, 2014-11, Vol.23 (6), p.708-726 [Peer Reviewed Journal]

Copyright © 2013, The Author(s) 2013 ;The Author(s) 2013 ;Operational Research Society 2014 ;ISSN: 0960-085X ;EISSN: 1476-9344 ;DOI: 10.1057/ejis.2013.19

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14
Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis
Material Type:
Article
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Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis

Journal of food products marketing, 2024-02, Vol.30 (2), p.48-65 [Peer Reviewed Journal]

2024 The Author(s). Published with license by Taylor & Francis Group, LLC. 2024 ;ISSN: 1045-4446 ;EISSN: 1540-4102 ;DOI: 10.1080/10454446.2024.2311179

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15
Predicting passenger seat comfort and discomfort on the basis of human, context and seat characteristics: a literature review
Material Type:
Article
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Predicting passenger seat comfort and discomfort on the basis of human, context and seat characteristics: a literature review

Ergonomics, 2017-07, Vol.60 (7), p.889-911 [Peer Reviewed Journal]

2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2016 ;ISSN: 0014-0139 ;EISSN: 1366-5847 ;DOI: 10.1080/00140139.2016.1233356

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16
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Material Type:
Article
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Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content

Journal of advertising, 2019-03, Vol.48 (2), p.197-214 [Peer Reviewed Journal]

2019 The Author(s). Published with license by Taylor & Francis Group, LLC 2019 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2019.1590884

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17
The Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective
Material Type:
Article
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The Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective

Journal of global marketing, 2023-03, Vol.36 (2), p.112-126 [Peer Reviewed Journal]

2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0891-1762 ;EISSN: 1528-6975 ;DOI: 10.1080/08911762.2022.2143462

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18
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations
Material Type:
Article
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Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations

Journal of advertising, 2024-03, Vol.53 (2), p.161-182 [Peer Reviewed Journal]

2023 The Author(s). Published with license by Taylor & Francis Group, LLC 2023 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2023.2249055

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19
What Drives Sex Toy Popularity? A Morphological Examination of Vaginally-Insertable Products Sold by the World's Largest Sexual Wellness Company
Material Type:
Article
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What Drives Sex Toy Popularity? A Morphological Examination of Vaginally-Insertable Products Sold by the World's Largest Sexual Wellness Company

The Journal of sex research, 2024-02, Vol.61 (2), p.161-168 [Peer Reviewed Journal]

2023 The Author(s). Published with license by Taylor & Francis Group, LLC. 2023 ;ISSN: 0022-4499 ;EISSN: 1559-8519 ;DOI: 10.1080/00224499.2023.2175193

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20
Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan
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Article
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Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan

Journal of international food & agribusiness marketing, 2023-01, Vol.35 (1), p.45-65 [Peer Reviewed Journal]

2021 The Author(s). Published with license by Taylor & Francis Group, LLC. 2021 ;ISSN: 0897-4438 ;EISSN: 1528-6983 ;DOI: 10.1080/08974438.2021.1936332

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