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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Consumer-based brand equity: Do brand relationships matter?Management, 2022, Vol.27 (1), p.191ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.27.1.11Full text available |
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You can't spell love without OVThe Courier Press (Online), 2016, p.A.7Copyright Postmedia Network Inc. Apr 7, 2016 ;ISSN: 0834-7514Full text available |
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Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovimaZbornik radova Ekonomskog fakulteta u Rijeci, 2018, Vol.36 (2), p.619ISSN: 1331-8004 ;EISSN: 1846-7520 ;DOI: 10.18045/zbefri.2018.2.619 ;CODEN: ZRHRFZFull text available |
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Važnost dimenzija konstrukta zemlje podrijetla u izgradnji marke destinacijeMarket-Tržište, 2022, Vol.33 (2), p.221ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2021.33.2.221Full text available |
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City brand image formation by urban heritage initiativesManagement, 2020, Vol.25 (Special issue), p.29ISSN: 1331-0194 ;EISSN: 1846-3363Full text available |
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Destroying and creating equity value through brand management: Positive and negative brand impact assessment by using the VIM modelling approachManagement, 2014, Vol.19 (1), p.213ISSN: 1331-0194 ;EISSN: 1846-3363Full text available |
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Nepodudarnost u nazivima marke i njezin utjecaj na preferenciju potrošačaMarket-Tržište, 2019, Vol.31 (1), p.83ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2019.31.1.83Full text available |
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Utjecaj podudarnosti između osobnosti marke i osobnosti potrošača na emocionalnu lojalnost: što čini Apple i Samsung različitimMarket-Tržište, 2022, Vol.34 (1), p.59ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.59Full text available |
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Factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brandsManagement, 2012, Vol.17 (1), p.1ISSN: 1331-0194 ;EISSN: 1846-3363Full text available |
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Formalni i neformalni kanali komunikacije u stvaranju imidža i preferencije korporativne markeMarket-Tržište, 2011, Vol.23 (1), p.45ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTAActa turistica, 2016, Vol.28 (1), p.27ISSN: 0353-4316 ;EISSN: 1848-6061Full text available |
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Anatomija maraka britanskih poslovnih škola: obilježja koja utječu na odabir studenata poslijediplomskog studija u pakistanuMarket-Tržište, 2014, Vol.26 (1), p.109ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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DRŽAVNI BREND I FEEL SLOVENIA: PRVI ODAZIV NA LOKALNOM NIVOUEconomic research - Ekonomska istraživanja, 2012, Vol.25 (2), p.465ISSN: 1331-677X ;EISSN: 1848-9664Full text available |
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Međuovisnost ekološke utemeljenosti marke, poznatosti marke i poslovnog rezultata poduzećaMarket-Tržište, 2007, Vol.19 (1), p.73ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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Consumer Evaluations of Brand Extensions: Differences between Goods and ServicesISSN: 1552-7379 ;ISSN: 1094-6705 ;EISSN: 1552-7379Full text available |
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Marketing mode u industriji tekstila i odjećeMarket-Tržište, 2009, Vol.21 (2), p.219ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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Utjecaj odabranih elemenata marketinga općeg dobra na odabir markeMarket-Tržište, 2009, Vol.21 (1), p.68ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXTEkonomski vjesnik, 2017, Vol.30 (2), p.429ISSN: 0353-359X ;EISSN: 1847-2206 ;CODEN: EKVJEEFull text available |
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Uvidi u asocijacije na marku: marke alkohola i automobila u svijesti potrošačaMarket-Tržište, 2019, Vol.31 (1), p.97ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2019.31.1.97Full text available |
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Istraživanje stavova LOHAS segmenta prema zelenim markamaMarket-Tržište, 2012, Vol.23 (2), p.247ISSN: 0353-4790 ;EISSN: 1849-1383Full text available |
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