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Results 1 - 20 of 7,789  for All Library Resources

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1
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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2
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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3
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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4
Designing and implementing brand architecture strategies
Designing and implementing brand architecture strategies
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Designing and implementing brand architecture strategies

The journal of brand management, 2014-12, Vol.21 (9), p.702-715 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2015 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.38

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5
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
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The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465

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6
The brand core and its management over time
The brand core and its management over time
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The brand core and its management over time

The journal of product & brand management, 2016-03, Vol.25 (1), p.26-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2015-0875

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7
Development of a scale to measure hotel brand experiences
Development of a scale to measure hotel brand experiences
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Development of a scale to measure hotel brand experiences

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.268-287 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-08-2015-0439

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8
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social behavior and personality, 2019-07, Vol.47 (7), p.1-14 [Peer Reviewed Journal]

COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2019 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.7680

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9
Building and leveraging sports brands: evidence from 50 years of German professional soccer
Building and leveraging sports brands: evidence from 50 years of German professional soccer
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Building and leveraging sports brands: evidence from 50 years of German professional soccer

Journal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.591-611 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0580-y

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10
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
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The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific journal of marketing and logistics, 2020-04, Vol.32 (3), p.695-720 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2019-0262

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11
Implementing an intended brand personality: a dyadic perspective
Implementing an intended brand personality: a dyadic perspective
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Implementing an intended brand personality: a dyadic perspective

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.728-744 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0251-8 ;CODEN: JAMSDE

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12
Corporate brand orientation: What is it? What of it?
Corporate brand orientation: What is it? What of it?
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Corporate brand orientation: What is it? What of it?

The journal of brand management, 2013-11, Vol.20 (9), p.723-741 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2013.15

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13
Building a multi-category brand: when should distant brand extensions be introduced?
Building a multi-category brand: when should distant brand extensions be introduced?
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Building a multi-category brand: when should distant brand extensions be introduced?

Journal of the Academy of Marketing Science, 2018-03, Vol.46 (2), p.300-316 [Peer Reviewed Journal]

Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0552-7

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14
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
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A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Journal of business ethics, 2017-02, Vol.140 (3), p.523-536 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2672-7 ;CODEN: JBUEDJ

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15
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
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The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

Business ethics quarterly, 2017-07, Vol.27 (3), p.393-422 [Peer Reviewed Journal]

The Society for Business Ethics ;Copyright © Society for Business Ethics 2017 ;ISSN: 1052-150X ;EISSN: 2153-3326 ;DOI: 10.1017/beq.2017.20

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16
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
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Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods

Journal of Islamic marketing, 2021-01, Vol.12 (9), p.1820-1834 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-02-2020-0056

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17
Brand personality and brand equity: evidence from the sportswear industry
Brand personality and brand equity: evidence from the sportswear industry
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Article 		Add to My Research

Brand personality and brand equity: evidence from the sportswear industry

The journal of product & brand management, 2015-04, Vol.24 (2), p.124-133 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2014-0482

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18
Brand image and customers' willingness to pay a price premium for food brands
Brand image and customers' willingness to pay a price premium for food brands
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Brand image and customers' willingness to pay a price premium for food brands

The journal of product & brand management, 2014-01, Vol.23 (2), p.90-102 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2013-0414

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19
The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of gender
The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of gender
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Article 		Add to My Research

The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of gender

Asia Pacific journal of marketing and logistics, 2018-01, Vol.30 (1), p.84-105 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2017-0016

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20
Engaging luxury brand consumers on social media
Engaging luxury brand consumers on social media
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Engaging luxury brand consumers on social media

The Journal of consumer marketing, 2022-02, Vol.39 (1), p.121-132 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2022 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2020-4175

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