skip to main content
Language:
Primo Advanced Search
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search prefilters
Simple Search

Results 1 - 20 of 7,453  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: subject: Business remove subject: Marketing remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Material Type:
Article 		Add to My Research

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

Full text available

Citations Cited by
2
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Material Type:
Article 		Add to My Research

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

Full text available

Citations Cited by
3
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
Material Type:
Article 		Add to My Research

Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

Full text available

Citations Cited by
4
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
Material Type:
Article 		Add to My Research

Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

Full text available

Citations Cited by
5
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
Material Type:
Article 		Add to My Research

Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

Full text available

Citations Cited by
6
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
Material Type:
Article 		Add to My Research

Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

Full text available

Citations Cited by
7
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
Material Type:
Article 		Add to My Research

Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

Full text available

Citations Cited by
8
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Material Type:
Article 		Add to My Research

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

Full text available

Citations Cited by
9
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
Material Type:
Article 		Add to My Research

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123

Full text available

Citations Cited by
10
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
Material Type:
Article 		Add to My Research

The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

Full text available

Citations Cited by
11
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Material Type:
Article 		Add to My Research

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

Full text available

Citations Cited by
12
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Material Type:
Article 		Add to My Research

Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

Full text available

Citations Cited by
13
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Material Type:
Article 		Add to My Research

Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

Full text available

Citations Cited by
14
An integrated model of customer-brand engagement: Drivers and consequences
An integrated model of customer-brand engagement: Drivers and consequences
Material Type:
Article 		Add to My Research

An integrated model of customer-brand engagement: Drivers and consequences

The journal of brand management, 2016-03, Vol.23 (2), p.119-136 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2016.4

Full text available

Citations Cited by
15
Brand engagement without brand ownership: a case of non-brand owner community members
Brand engagement without brand ownership: a case of non-brand owner community members
Material Type:
Article 		Add to My Research

Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840

Full text available

Citations Cited by
16
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Material Type:
Article 		Add to My Research

Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.449-469 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00957-z

Digital Resources/Online E-Resources

Citations Cited by
17
Two studies of consequences and actionable antecedents of brand love
Two studies of consequences and actionable antecedents of brand love
Material Type:
Article 		Add to My Research

Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6

Full text available

Citations Cited by
18
Designing and implementing brand architecture strategies
Designing and implementing brand architecture strategies
Material Type:
Article 		Add to My Research

Designing and implementing brand architecture strategies

The journal of brand management, 2014-12, Vol.21 (9), p.702-715 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2015 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.38

Full text available

Citations Cited by
19
The impact of brand evangelism on oppositional referrals towards a rival brand
The impact of brand evangelism on oppositional referrals towards a rival brand
Material Type:
Article 		Add to My Research

The impact of brand evangelism on oppositional referrals towards a rival brand

The journal of product & brand management, 2016-01, Vol.25 (6), p.538-549 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2015-0920

Full text available

Citations Cited by
20
Consumer engagement in online brand communities: a social media perspective
Consumer engagement in online brand communities: a social media perspective
Material Type:
Article 		Add to My Research

Consumer engagement in online brand communities: a social media perspective

The journal of product & brand management, 2015-03, Vol.24 (1), p.28-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;ISSN: 2054-1643 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0635

Full text available

Citations Cited by

Results 1 - 20 of 7,453  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (6,244)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1970  (36)
  2. 1970 To 1982  (77)
  3. 1983 To 1995  (277)
  4. 1996 To 2009  (1,996)
  5. After 2009  (5,273)
  6. More options open sub menu

Resource Type 

  1. Articles  (6,475)
  2. Book Chapters  (718)
  3. Books  (125)
  4. Reviews  (58)
  5. magazinearticle  (56)
  6. Conference Proceedings  (20)
  7. Reports  (1)
  8. More options open sub menu

Subject 

  1. Social Sciences  (6,868)
  2. Business & Economics  (6,535)
  3. Consumers  (3,441)
  4. Studies  (3,428)
  5. Brands  (3,127)
  6. Brand Loyalty  (2,607)
  7. Management  (2,436)
  8. Consumer Behavior  (1,718)
  9. Business And Management  (1,370)
  10. Advertising  (1,258)
  11. Brand Image  (1,086)
  12. Perceptions  (1,023)
  13. Customer Services  (996)
  14. Branding  (981)
  15. Brand Equity  (933)
  16. Markenführung  (907)
  17. Konsumentenverhalten  (868)
  18. Customers  (863)
  19. More options open sub menu

Language 

  1. English  (7,446)
  2. Japanese  (831)
  3. Portuguese  (42)
  4. German  (35)
  5. Spanish  (33)
  6. Czech  (8)
  7. Bosnian  (2)
  8. French  (1)
  9. Swedish  (1)
  10. Afrikaans  (1)
  11. Croatian  (1)
  12. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait