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Results 1 - 20 of 7,577  for All Library Resources

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1
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

ISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210

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2
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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3
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

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4
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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5
Stand Out: Building Brilliant Brands for the World We Live In
Stand Out: Building Brilliant Brands for the World We Live In
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Stand Out: Building Brilliant Brands for the World We Live In

ISBN: 9781951527525 ;ISBN: 1951527526 ;EISBN: 9781951527532 ;EISBN: 1951527534 ;OCLC: 1223092802

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6
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
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Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Journal of international business studies, 2021-10, Vol.52 (8), p.1559-1590 [Peer Reviewed Journal]

Academy of International Business 2020 ;Academy of International Business 2020. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-020-00312-2

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7
The brand core and its management over time
The brand core and its management over time
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The brand core and its management over time

The journal of product & brand management, 2016-03, Vol.25 (1), p.26-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2015-0875

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8
Brands and Branding: Research Findings and Future Priorities
Brands and Branding: Research Findings and Future Priorities
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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5

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9
How does greenwashing affect green branding equity and purchase intention? An empirical research
How does greenwashing affect green branding equity and purchase intention? An empirical research
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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10
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
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Article 		Add to My Research

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific journal of marketing and logistics, 2020-04, Vol.32 (3), p.695-720 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2019-0262

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11
When CEO Pay Becomes a Brand Problem
When CEO Pay Becomes a Brand Problem
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When CEO Pay Becomes a Brand Problem

Journal of business ethics, 2024-04, Vol.190 (4), p.941-973 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature B.V. 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;The Author(s), under exclusive licence to Springer Nature B.V. 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-023-05394-0 ;PMID: 37359789

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12
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
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Using brands to reconnect with our shared past: brand nostalgia in romantic relationships

The journal of product & brand management, 2022-06, Vol.31 (6), p.938-950 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2021-3335

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13
Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing
Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing
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Article 		Add to My Research

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Journal of international business studies, 2007-09, Vol.38 (5), p.726-745 [Peer Reviewed Journal]

Copyright 2007 Academy of International Business ;Academy of International Business 2007 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400293

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14
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

ISBN: 9780743249386 ;ISBN: 0743249380 ;EISBN: 9781439188835 ;EISBN: 1439188831 ;OCLC: 1000452279

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15
The Evolution of Brand Preferences: Evidence from Consumer Migration
The Evolution of Brand Preferences: Evidence from Consumer Migration
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The Evolution of Brand Preferences: Evidence from Consumer Migration

The American economic review, 2012-10, Vol.102 (6), p.2472-2508 [Peer Reviewed Journal]

Copyright© 2012 American Economic Association ;Copyright American Economic Association Oct 2012 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.102.6.2472 ;CODEN: AENRAA

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16
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
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Article 		Add to My Research

Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

The Journal of consumer marketing, 2021-05, Vol.38 (3), p.251-261 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2020-3634

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17
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
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Article 		Add to My Research

The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

Business ethics quarterly, 2017-07, Vol.27 (3), p.393-422 [Peer Reviewed Journal]

The Society for Business Ethics ;Copyright © Society for Business Ethics 2017 ;ISSN: 1052-150X ;EISSN: 2153-3326 ;DOI: 10.1017/beq.2017.20

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18
Developing voice-based branding: insights from the Mercedes case
Developing voice-based branding: insights from the Mercedes case
Material Type:
Article 		Add to My Research

Developing voice-based branding: insights from the Mercedes case

The journal of product & brand management, 2021-05, Vol.30 (5), p.726-739 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2019-2490

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19
CORRIGENDUM TO: “Consumer-based brand equity: Do brand relationships matter?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)
CORRIGENDUM TO: “Consumer-based brand equity: Do brand relationships matter?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)
Material Type:
Article 		Add to My Research

CORRIGENDUM TO: “Consumer-based brand equity: Do brand relationships matter?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)

Management, 2022-01, Vol.27 (2), p.1-4 [Peer Reviewed Journal]

ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.27.2.1

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20
Customer brand co-creation: a conceptual model
Customer brand co-creation: a conceptual model
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Customer brand co-creation: a conceptual model

Marketing intelligence & planning, 2015-09, Vol.33 (6), p.848-864

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2014-0105

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