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Results 1 - 20 of 1,369  for All Library Resources

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1
When and how brands affect importance of product attributes in consumer decision process
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Article
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When and how brands affect importance of product attributes in consumer decision process

European journal of marketing, 2022-12, Vol.56 (13), p.1-25 [Peer Reviewed Journal]

Hyun Young Park and Sue Ryung Chang. ;Hyun Young Park and Sue Ryung Chang. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0650

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2
The Role of Anticipated Emotions in Purchase Intentions
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The Role of Anticipated Emotions in Purchase Intentions

Psychology & marketing, 2016-08, Vol.33 (8), p.629-645 [Peer Reviewed Journal]

2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Aug 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20905

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3
Big Data and consumer behavior: imminent opportunities
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Article
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Big Data and consumer behavior: imminent opportunities

The Journal of consumer marketing, 2016-03, Vol.33 (2), p.89-97 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2015-1399

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4
Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase
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Article
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Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase

International Journal of Consumer Studies, 2021-11 [Peer Reviewed Journal]

2021. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at https://novel-coronavirus.onlinelibrary.wiley.com ;DOI: 10.1111/ijcs.12672

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5
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
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Article
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Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2263-2281 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer16060125

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6
Consumer resistance to innovation—a behavioral reasoning perspective
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Article
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Consumer resistance to innovation—a behavioral reasoning perspective

Journal of the Academy of Marketing Science, 2015-07, Vol.43 (4), p.528-544 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2015 Springer ;Academy of Marketing Science 2015 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0399-0 ;CODEN: JAMSDE

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7
The impact of Covid-19 on customer journeys: implications for interactive marketing
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Article
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The impact of Covid-19 on customer journeys: implications for interactive marketing

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.22-36 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2021-0078

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8
Consumer emotional brand attachment with social media brands and social media brand equity
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Article
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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9
The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review
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The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review

Journal of retailing, 2016-06, Vol.92 (2), p.226-235 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.11.002 ;CODEN: JLREA3

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10
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
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Article
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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.375-394 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2015 Springer ;Academy of Marketing Science 2015 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0388-3 ;CODEN: JAMSDE

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11
The effects of authentic and hubristic pride on indulgence
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Article
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The effects of authentic and hubristic pride on indulgence

European journal of marketing, 2022-11, Vol.56 (12), p.3249-3271 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2020-0388

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12
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
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Article
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Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

Journal of marketing research, 2023-12, Vol.60 (6), p.1095-1113 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/00222437231153396

Digital Resources/Online E-Resources

13
Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food
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Article
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Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food

Journal of Islamic marketing, 2022-11, Vol.13 (11), p.2268-2289 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2021-0027

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14
Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy
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Article
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Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy

Management decision, 2019-04, Vol.57 (4), p.1018-1042 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2018-1092

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15
Consumer attitudes and communication in circular fashion
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Consumer attitudes and communication in circular fashion

Journal of fashion marketing and management, 2018-06, Vol.22 (3), p.286-300 [Peer Reviewed Journal]

Kaisa Vehmas, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin and Aino Mensonen ;Kaisa Vehmas, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin and Aino Mensonen. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2017-0079

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16
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans
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Article
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Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans

Journal of marketing research, 2022-08, Vol.59 (4), p.696-717 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/00222437211070016

Digital Resources/Online E-Resources

17
Meta-analysis of augmented reality marketing
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Article
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Meta-analysis of augmented reality marketing

Marketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221

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18
Factors for and against resistance to smart services: role of consumer lifestyle and ecosystem related variables
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Article
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Factors for and against resistance to smart services: role of consumer lifestyle and ecosystem related variables

The Journal of services marketing, 2019-09, Vol.33 (4), p.449-462 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2018-0046

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19
Behavioral biases in marketing
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Article
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Behavioral biases in marketing

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.449-477 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00699-x

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20
Determinants to adopt conventional and Islamic banking: evidence from Indonesia
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Article
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Determinants to adopt conventional and Islamic banking: evidence from Indonesia

Journal of Islamic marketing, 2023-02, Vol.14 (3), p.892-909 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-03-2021-0067

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