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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Determinants and outcomes of brand hateThe journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070Full text available |
| 2 |
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Two studies of consequences and actionable antecedents of brand loveThe journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6Full text available |
| 3 |
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Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouthSocial behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899Full text available |
| 4 |
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible CompanyJournal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJFull text available |
| 5 |
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Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activismThe journal of brand management, 2024-03, Vol.31 (2), p.168-192 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00326-9Digital Resources/Online E-Resources |
| 6 |
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Greenwash and green purchase behavior: an environmentally sustainable perspectiveEnvironment, development and sustainability, 2021-09, Vol.23 (9), p.13113-13134 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature B.V. part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Nature B.V. part of Springer Nature 2021. ;ISSN: 1387-585X ;EISSN: 1573-2975 ;DOI: 10.1007/s10668-020-01202-1Full text available |
| 7 |
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 8 |
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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand InnovativenessSustainability, 2023-08, Vol.15 (16), p.12534 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su151612534Full text available |
| 9 |
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Building and leveraging sports brands: evidence from 50 years of German professional soccerJournal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.591-611 [Peer Reviewed Journal]Academy of Marketing Science 2018 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0580-yFull text available |
| 10 |
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The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension successJournal of the Academy of Marketing Science, 2013-09, Vol.41 (5), p.567-585 [Peer Reviewed Journal]Academy of Marketing Science 2013 ;COPYRIGHT 2013 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0328-7 ;CODEN: JAMSDEFull text available |
| 11 |
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Brand experiences in service organizations: Exploring the individual effects of brand experience dimensionsThe journal of brand management, 2013-04, Vol.20 (5), p.404-423 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.31Full text available |
| 12 |
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Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitudeJournal of Islamic marketing, 2023-01, Vol.14 (1), p.250-272 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-08-2019-0169Full text available |
| 13 |
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Colour and furniture brand identity: Exploring the strategic value of brand’s iconic colourBioresources, 2024-05, Vol.19 (2), p.2763-2781 [Peer Reviewed Journal]2024. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms available at https://bioresources.cnr.ncsu.edu/about-the-journal/editorial-policies ;EISSN: 1930-2126 ;DOI: 10.15376/biores.19.2.2763-2781Full text available |
| 14 |
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Implementing an intended brand personality: a dyadic perspectiveJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.728-744 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0251-8 ;CODEN: JAMSDEFull text available |
| 15 |
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Country Brand Equity: The Role of Image and ReputationBAR, Brazilian administration review, 2020-07, Vol.17 (3), p.1-24 [Peer Reviewed Journal]COPYRIGHT 2020 Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao-ANPAD ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/1807-7692bar2020180128Full text available |
| 16 |
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EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERSJournal of international studies (Kyiv), 2019, Vol.12 (3), p.9-21 [Peer Reviewed Journal]2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-8330 ;EISSN: 2306-3483 ;DOI: 10.14254/2071-8330.2019/12-3/1Full text available |
| 17 |
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Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivationThe journal of product & brand management, 2022-06, Vol.31 (5), p.798-807 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2020-2998Full text available |
| 18 |
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Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goodsJournal of Islamic marketing, 2021-01, Vol.12 (9), p.1820-1834 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-02-2020-0056Full text available |
| 19 |
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The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of genderAsia Pacific journal of marketing and logistics, 2018-01, Vol.30 (1), p.84-105 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2017-0016Full text available |
| 20 |
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Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brandsEuroMed journal of business, 2022-11, Vol.17 (4), p.634-651 [Peer Reviewed Journal]Emerald Publishing Limited. ;ISSN: 1450-2194 ;EISSN: 1758-888X ;DOI: 10.1108/EMJB-03-2021-0041Full text available |
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