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Material Type: Book
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Influencer: The Science Behind Swaying OthersISBN: 1000317862 ;ISBN: 0367481162 ;ISBN: 100031717X ;ISBN: 0367468492 ;ISBN: 9781000317176 ;ISBN: 9781003037767 ;ISBN: 1003037763 ;ISBN: 9781000317862 ;ISBN: 9780367481162 ;ISBN: 9780367468491 ;DOI: 10.4324/9781003037767Digital Resources/Online E-Resources |
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2 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital MarketingISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=tocDigital Resources/Online E-Resources |
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3 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And PromotionISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=tocDigital Resources/Online E-Resources |
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4 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And ConsumerISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=tocDigital Resources/Online E-Resources |
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5 |
Material Type: Book
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And StatisticsISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=tocDigital Resources/Online E-Resources |
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6 |
Material Type: Article
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Online influencer marketingJournal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4Full text available |
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7 |
Material Type: Book
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for PlacesISBN: 9781032260310 ;ISBN: 1032260351 ;ISBN: 1003286186 ;ISBN: 9781032260358 ;ISBN: 1032260319 ;ISBN: 9781003286189 ;DOI: 10.4324/9781003286189Digital Resources/Online E-Resources |
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8 |
Material Type: Book
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Social Marketing to Protect the Environment: What WorksCopyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201Full text available |
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9 |
Material Type: Book
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Marketing in Customer Technology Environments: Prospective Customers and Magical WorldsISBN: 9781839096013 ;ISBN: 1839096012 ;EISBN: 9781839096020 ;EISBN: 1839096020 ;OCLC: 1152057933Full text available |
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10 |
Material Type: Article
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Business-to-business referral as digital coopetition strategyEuropean journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011Full text available |
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11 |
Material Type: Article
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Compensatory word of mouth as symbolic self-completionEuropean journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206Full text available |
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12 |
Material Type: Article
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Don’t you (forget about me)European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324Full text available |
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13 |
Material Type: Article
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Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating RisksSHS Web of Conferences, 2024, Vol.181, p.1001 [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202418101001Full text available |
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14 |
Material Type: Article
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Digital Sport Marketing: Concepts, Cases, and ConversationsThe sport journal, 2023-12 [Peer Reviewed Journal]COPYRIGHT 2023 United States Sports Academy ;ISSN: 1543-9518 ;EISSN: 1543-9518Full text available |
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15 |
Material Type: Article
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancyJournal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4Digital Resources/Online E-Resources |
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16 |
Material Type: Article
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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentionsTourism & management studies, 2022-01, Vol.18 (3), p.37-47 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8466 ;ISSN: 2182-8458 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2022.180303Digital Resources/Online E-Resources |
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17 |
Material Type: Article
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Main Factors that Explain Organic Food Purchase Intention: A Systematic ReviewInnovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.93-108 [Peer Reviewed Journal]ISSN: 0121-5051Full text available |
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18 |
Material Type: Article
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Getting Past the Crisis: Marketing Communication of University SustainabilityInnovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.109-122 [Peer Reviewed Journal]ISSN: 0121-5051Full text available |
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19 |
Material Type: Article
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Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2023-06, Vol.16 (2), p.330-347 [Peer Reviewed Journal]ISSN: 2083-3725 ;DOI: 10.22004/ag.econ.339223Digital Resources/Online E-Resources |
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20 |
Material Type: Book
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Bayesian Statistics and Marketing2012 John Wiley & Sons, Incorporated ;ISBN: 0470863676 ;ISBN: 9780470863671 ;ISBN: 0470863684 ;ISBN: 9780470863688 ;ISBN: 0470863692 ;ISBN: 9780470863695 ;EISBN: 9780470863688 ;EISBN: 0470863684 ;DOI: 10.1002/0470863692 ;OCLC: 793995918 ;LCCallNum: HF5415.2Full text available |