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Material Type: Article
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic reviewInternational marketing review, 2022-04, Vol.39 (2), p.269-308 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2021-0096Full text available |
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Effective Factors in Selecting Purchasing Channels for Cosmetic Products in IranSymphonya, 2023-11 (1), p.68-95Copyright Symphonya. Emerging Issues in Management, University of Milan - Bicocca 2023 ;ISSN: 1593-0300 ;EISSN: 1593-0319 ;DOI: 10.4468/2023.01.05malekpour.caboni.sedighi.basileFull text available |
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Getting more likes: the impact of narrative person and brand image on customer–brand interactionsJournal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1027-1045 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00632-2Full text available |
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
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The impact of experiential augmented reality applications on fashion purchase intentionInternational journal of retail & distribution management, 2020-06, Vol.48 (5), p.433-451 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2017-0117Full text available |
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Material Type: Article
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |
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Material Type: Article
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Meta-analysis of augmented reality marketingMarketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221Full text available |
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Material Type: Article
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Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares AnalysisSustainability, 2024-04, Vol.16 (8), p.3400 [Peer Reviewed Journal]2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2071-1050 ;DOI: 10.3390/su16083400Full text available |
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Material Type: Article
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Technology devalues luxury? Exploring consumer responses to AI-designed luxury productsJournal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1135-1152 [Peer Reviewed Journal]Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00854-xFull text available |
10 |
Material Type: Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
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Material Type: Article
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Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and IntentionInformation (Basel), 2020-09, Vol.11 (9), p.447 [Peer Reviewed Journal]COPYRIGHT 2020 MDPI AG ;ISSN: 2078-2489 ;EISSN: 2078-2489 ;DOI: 10.3390/info11090447Full text available |
12 |
Material Type: Article
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Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?Journal of retailing, 2022-12, Vol.98 (4), p.685-705 [Peer Reviewed Journal]2022 New York University ;2022. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.04.001Full text available |
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Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?Journal of Islamic marketing, 2023-03, Vol.14 (4), p.1128-1145 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0332Full text available |
14 |
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Can Alexa serve customers better? AI-driven voice assistant service interactionsThe Journal of services marketing, 2023-02, Vol.37 (1), p.25-39 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-12-2021-0488Full text available |
15 |
Material Type: Article
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Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudesInternational journal of contemporary hospitality management, 2022-11, Vol.34 (12), p.4653-4673 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-01-2022-0039Full text available |
16 |
Material Type: Article
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To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreamingInternational journal of contemporary hospitality management, 2022-08, Vol.34 (9), p.3394-3416 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2021-1137Full text available |
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Material Type: Article
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Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sitesAsia Pacific management review, 2019-09, Vol.24 (3), p.238-249 [Peer Reviewed Journal]2018 College of Management, National Cheng Kung University ;2018. College of Management, National Cheng Kung University ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.1016/j.apmrv.2018.06.003Full text available |
18 |
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The impact of cultural variability on brand stereotype, emotion and purchase intentionThe Journal of consumer marketing, 2023-01, Vol.40 (1), p.112-123 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2022-5121Full text available |
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Material Type: Article
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Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention-Behaviour Gap: A Qualitative Study among Consumers in a Chinese ContextInternational journal of environmental research and public health, 2020-09, Vol.17 (19), p.7106 [Peer Reviewed Journal]2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. 2020 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph17197106 ;PMID: 32998292Full text available |
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Material Type: Article
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From tablet to table: How augmented reality influences food desirabilityJournal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.503-529 [Peer Reviewed Journal]The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00919-x ;PMID: 36589144Full text available |