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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book Chapter
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From “the end of advertising as we know it” to “beyond content”? Changes in advertising and the impact on journalistic mediaISBN: 3110302888 ;ISBN: 9783110302882 ;DOI: 10.1515/9783110302899 ;DOI: 10.5167/uzh-78102Full text available |
| 2 |
Material Type: Book Chapter
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Perceived social-environmental and emotional well-being as a benefit of sustainable tourism products and servicesISBN: 1787563448 ;ISBN: 9781787563445 ;DOI: 10.1108/S1871-317320180000015007 ;DOI: 10.5167/uzh-161700Digital Resources/Online E-Resources |
| 3 |
Material Type: Book Chapter
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The economics of television and online video marketsISBN: 9780444627216 ;ISBN: 0444627219 ;DOI: 10.1016/B978-0-444-62721-6.00007-X ;DOI: 10.5167/uzh-113352Full text available |
| 4 |
Material Type: Book Chapter
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Online-Kommunikation und WerbungISSN: 2569-8729 ;ISBN: 9783658180157 ;ISBN: 3658180153 ;DOI: 10.1007/978-3-658-18017-1_19-1 ;DOI: 10.5167/uzh-167578Digital Resources/Online E-Resources |
| 5 |
Material Type: Book Chapter
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The development of advertising: Difficulties of empirical measurement and implications for mediaISBN: 9789898143181 ;ISBN: 9898143185 ;DOI: 10.5167/uzh-25415Digital Resources/Online E-Resources |
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